The document discusses how OpenStack can succeed in the Brazilian cloud market. It notes that Brazil has a large population and economy, and its IT sector is growing rapidly. However, most Brazilian cloud providers currently just offer virtualization instead of true cloud services. The document then introduces DualStack, a new OpenStack-powered cloud service in Brazil, and argues that its fixed pricing model and ability to scale resources will help customers overcome challenges with cloud adoption. Finally, it outlines plans to promote OpenStack in Brazil through community events, training, and media coverage to establish it as the leading cloud technology.

1. HOW OPENSTACK
WILL SCORE IN THE BRAZILIAN CLOUD

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PAGE
RENATO ARMANI
Chief Innovation Officer at
Dualtec Cloud Builders
based in Sao Paulo, Brazil.
• OPENSTACK
• DevOps
• R&D
• New products development
My LinkedIn Profile:
http://tinyurl.com/renatoarmani

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DUALTEC CLOUD BUILDERS
Over 24 years in the Brazilian IT market.
Has always been a Pioneer company.
• ISP: Since 1996.
• Cloud Computing Provider: Since 2009.
OpenStack: Since 2011. For more info visit our website:
www.dualtec.com.br

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BRAZIL
WE ARE HUGE!
+ 8.5 million km² and + In 2011 the Brazilian IT sector
over 190 million people. revenue increased 11.3% over 2010
and exceeded U$100 billion
+ Currently Brazil accounts for 40% of (excl. telcos).
Latin America’s economy.
+ It is Forecasted that by 2020 the
+ Almost 100 million people as Brazilian IT market will reach a total
potential technology consumers. of U$200 billion
(2012 - Grant Thornton - Technology investment report)
+ Brazil will host The 2014 World Cup
and 2016 Olympic Games.

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OPENSTACK IN BRAZIL
BRAZILIAN COMMUNITY UPDATES
+ 100 BOPS FISL 13
www.brasilopenstack.com.br Community meeting at FISL 13
AROUND ACTIVE MEMBERS
Openstack Meeting Brazil
First Brazilian OpenStack event in Brasil Dualtec organized the first Brazilian event at WTC Sao Paulo in June 2012
2012. The event had 100 registrants.

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BRAZILIAN CLOUD
BRAZIL NEEDS TO MATURE INTO CLOUD (WE ARE STILL GREEN)
1. Around 90% of Brazilian companies
that are positioning themselves as
It is time to evangelize cloud,
cloud providers are basically offering promote hands-on
virtualization. and other ways to
2. The executive in charge of IT inside the
materialize cloud
companies doesn´t know exactly what in the customers mind.
cloud is and why they need it.
3. Most applications in use by companies They need to start seeing the
at present are not ready to take the cloud in ACTION.
advantages from the cloud.

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BRAZILIAN CLOUD
WE NEED TO MATURE INTO CLOUD
I used it in the
past as an POC
I’m already a 8%
regular user of 40%
this service I've read
17%
Familiarity with the term some
articles
“Infrastructure as a Service” I can give about it
lessons on this
subject 2%
33%
I've never
heard
about it

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BRAZILIAN CLOUD
Main cloud migration challenges in Brazil
1. Fear of loosing control and power.
2. Where are my servers?
3. Afraid to exceed the budget with elastic billing models.
4. I need dedicated hardware but I cannot invest heavily in a private cloud.
5. If I need dedicated hardware, How can I scale that?

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DUALSTACK
We believe that OpenStack can beat those challenges
and score in Brazil!
Our bet is DualStack the first OpenStack powered
service launched in Brazil!
For more info visit website:
www.dualtec.com.br/dualstack

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DUALSTACK
DualStack: Advantages
1. DualStack uses StackOps Enterprise, we are the local partner.
2. For now it offers dedicated hardware but just for the computing nodes.
3. Fixed billing based on how many compute nodes and
the storage capacity the customer has on its cloud.
4. Easily increase or decrease the total workload capacity .
5. Targeted at medium sized companies.

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DUALSTACK
Being a Winner:
1. Fear of loosing control and power.
In control with the dashboard admin credentials.
2. Where are my servers?
Customer can be taken to the datacenter whenever they want.
3. Afraid to exceed the budget with elastic billing models.
Fixed budgets, no surprises at the end of the month.
4. I need dedicated hardware but I cannot invest heavily in a private cloud.
Dedicated hardware and with DualStack, they can start with a small investment
5. If I need dedicated hardware, How can I scale that?
Increase or decrease their cloud whenever they want.

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FUTURE
We’ll evangelize the Cloud in Brazil using OpenStack.
1. Schedule presentation, demos and POC using DualStack for sales and evangelization purposes
2. Promote regular meetups and more community meetings.
3. Make the OpenStack Meeting a regular event, annually or twice a year.
4. Promote training and workshops, sharing knowledge about OpenStack.
5. Place OpenStack in the media so it becomes a reference technology for cloud computing in
Brazil.

13. OBRIGADO
THANK YOU
www.dualtec.com.br/dualstack and www.openstack.org.br
Renato S. Armani
renato@dualtec.com.br
+55 11 5033-5900
Skype: renato.armani