2. What is rebranding?
Rebranding is a marketing strategy
in which a new name, term,
symbol, design, concept or
combination thereof is created for
an established brand with the
intention of developing a new,
differentiated identity in the
minds of consumers, investors,
competitors, and other
stakeholders.
3. … What is Branding?
Rebranding is simply putting a new spin or twist to
something; it is changing your perception about
the business without changing the idea of the
business. ...
The process of rebranding a school should not be
left unattended to; it is a very crucial step that can
determine the success of the school
4. What is the purpose of
rebranding?
Rebranding helps provide a new visual identity, especially if
there are overlaps in audiences, geography or products.
Repositioning. ...
For every successful rebranding effort, there are also rebrand
failures. Take time to examine your company, brand and
specific needs.
In this workshop, our focus will be on rebranding strategies for
teaching and learning for 21st century students.
5. Learning is how we acquire
information, and memory is how
we store that information.
Education is about enhancing
learning, and neuroscience is
about trying to understand how
learning and memory occur.
Memory is the glue that binds our
mental life together.
Eric Kandel.
6. Neuroscientists are working hard to
find more strategies to help today’s
teachers, who can rightly be called
brain-changers, dendrite growers, or
even neuroeducators.
Because the brain exhibits plasticity,
the experiences students have in the
classroom can and will create
neurological changes.
7. Neuroscientists are working hard to
find more strategies to help today’s
teachers, who can rightly be called
brain-changers, dendrite growers, or
even neuroeducators.
Because the brain exhibits plasticity,
the experiences students have in the
classroom can and will create
neurological changes.
8. Among the most important
changes to students’ brains are
those related to memory? We are
constantly accessing prior
knowledge—long-term memory
—to make sense of our world. We
take in new information through
our sensory memory, hold onto it
through working memory, and
place it in long term memory for
later use. All this happens through
electrical and chemical
connections.
9. In this workshop, we will try and share some of the
things that we have learned and value as
Neuroeducator.
We know that when lessons relate to student interests, involve
them in activities, and are appropriate to their academic
performance level, they will stimulate student curiosity and
engage them as active learners.
We know that students who feel that their teachers care about
them as human beings and are willing to respond to their needs
and concerns do better in class.
10. We know that learning is social. Students do better
academically as they develop a sense of relationship
with each other and their teachers, and as they take
responsibility for what happens in their classroom.
We know that change never happens instantaneously.
Why should children behave any differently from
other people? Being an effective teacher means
engaging in a long-term struggle to convince students
that your goals for the class make sense and are
worth examining.
11. “Fingerpointing” does not help.
Universities blame Secondary schools.
Senior Secondary school teachers blame
junior Secondary school teachers. Junior
Secondary school teachers blame
elementary school teachers.
Elementary school teachers blame
preschools and parents. Parents blame
schools and teachers. Instead of focusing
on blaming each other for what has not
worked, we need to discover and
implement ideas and practices that will
make a difference.
12. In this module the following topics will be
discussed:
Silent cries in the 21st century class room
Attitudinal change for effective re branding of teaching and learning.
The role of the brain in the rebranding process: what every educator needs
to know.
Teaching Today’s Students on Their Terms
What strategies work best in the 21st century teaching and learning (Brain
Based approach).
The role of ICT in innovative strategies for teaching 21st century learners.
13. “We think of teacher-heroes that taught us the
academics but we don’t often think of those
teachers that taught us life’s lessons.” -- Maria
Wale, My Teacher My Hero
