Highway planners consider traffic safety when examining ways to improve the driving experience. Thousands of people are killed and hundreds of thousands injured in traffic accidents each year. Consequently, road design, maintenance, and management must prioritize safety. The document discusses various factors that impact road safety, such as speed, road design, lighting, and infrastructure for pedestrians and cyclists. It proposes redesigning roads through techniques like placemaking to improve safety by reducing vehicle speeds and reclaiming public space for non-motorized users. The research will involve collecting data through surveys and interviews to understand how infrastructure impacts different road users and their safety. Analysis of this data along with secondary data on traffic can inform recommendations to minimize deaths and injuries