Yasigiworld Ltd is a new UK-based company that leverages over 25 years of expertise in the production of alcoholic beverages to offer publishing, education, and business solutions. Specifically, they conduct research and development on beer and spirits, provide consultation services for production, and offer cost-effective education and training programs. They also publish both reworked historical texts as well as new technical books, giving opportunities to new authors.

1. Yasigiworld LtdYasigiworld Ltd
Welcome to Yasigiworld!g
Publishing, education, business solutions
Paul Hughes
Director, Yasigiworld Ltd
www.yasigiworld.com
Director, Yasigiworld Ltd

2. Who are we?
b d• New UK-based company
• Levering our expertise and experienceg p p
– Research and development on beer and spirits
– Consultation on beer and spirits production
– Cost-effective education and training
• Book publishingp g
– Reworking landmark historical texts
– Cost-effective technical publications for students
– Providing publishing opportunities for new authors
www.yasigiworld.com

3. Why Yasigiworld?
W b dd Y
y g
• We came across an obscure goddess, Yasigi
• Variously known as the goddess of beer and
i f l h l ( h kparties, or of alcohol (check out
www.godchecker.com)
R d b th D l f M li W t Af i– Revered by the Dogon people of Mali, West Africa
• Frankly we liked the combination of work and play
I li i f k lif b l– Implication of work-life balance
www.yasigiworld.com

4. Our expertise and experiencep p
• More than 25 years in the commercial,
research and academic arenas of alcoholic
drinks production
• International experience outlook network• International experience, outlook, network
• Globally-recognised research outputs
• Focused on commercial and research goals
www.yasigiworld.com

5. Our research and developmentp
• Understandably much is confidential, but we can
give some examples of current projects…
– For beer, development of sensors that mimic taste
behaviour for flavour analytes
– Sensory data pre-processing for more precise sensory
outcomes
L h l d– Low-cost methanol detector
– Novel methods for alcoholic spirit production
l l b f d h– Botanicals library for gin, and other spirits
• And there’s some we cannot talk about…
www.yasigiworld.com

6. Consultation on beer and spiritsp
• Experience in various fields
– Quality and cost management for raw materialsQ y g
– Utilisation of local raw materials for sustainable
beer and spirit productionbeer and spirit production
– Conformance standards for craft/microdrinks
productionproduction
– Quality and product stability performance
• Process technology foresighting for
alcoholic drinks production
www.yasigiworld.com
alcoholic drinks production

7. Education and trainingg
• Educators in the past used their expertise to
sift information for their students
• Today students can “by-pass” educators
G d R i ifti th t f th– Good: Requires sifting on the part of the
student; novelty?
– Bad: potential to gain “unbalanced” insight
• We want to helpWe want to help
– Currently developing short video and short
courses to allow for cost-effective self-education
www.yasigiworld.com
courses to allow for cost-effective self-education

8. Book publishingp g
• We’re passionate about books
– Physical and electronic formats
• In the drinks sector, as with other specialist
markets, we believe books are priced toop
assertively
• Some solutions already exist, although heavilySome solutions already exist, although heavily
reliant on advertising
• We want to change the game: increase royalties• We want to change the game: increase royalties,
decrease costs
www.yasigiworld.com

9. Book publishingp g
• We also want to give opportunities to new authors
– Focus on scientific and technical non-fiction
– Tell us your idea and we can help to make it happen
• Historically relevant technical works are also
b i id l il blbecoming more widely available
– Unfortunately not always good quality
L k hi t i l t t– Lack historical context
• We are reproducing several of pre-20th century texts
M d bl ( d l /f )– More readable (modern letters/fonts)
– Explanation of archaic/obsolete terms
Historical context
www.yasigiworld.com
– Historical context

10. What else?
• We love to talk about the science and technology of
beer
– We’ll be doing distilling things in Belgium in February
– See us at the European Brewery Convention Congress in
Porto in May
• We have coined the term Itinerant Scholar to
capture this nomadic behaviour (inspired by Paul
Erdos)
• We’re always happy to talk, so feel free to get in
touch: facebook.com/yasigiworld
www.yasigiworld.com
/y g