Slides from my presentation at the American Society of Media Photographers, "Introduction to WordPress for Photographers". Topics included: 1. WordPress.com (hosted service) vs. WordPress.org (self-hosted) 2. Overview of the media library 3. How to create and edit web pages and blog posts 4. Adding images and image galleries 5. Creating Menus 6. Customizing your WordPress Theme

1. Intro
to
WordPress
for
Photographers
2015
ASMP
New
Jersey
Presented
by:
Gabriela
Levit
Glevit@JacarandaTech.com
@gabriela_levit
h;p://GabrielaLevit.com
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com

2. Before
We
Start
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com
This
is
a
long
session
with
a
lot
of
informaCon
to
absorb,
so:
•
Taking
notes
is
opAonal
-­‐
I
will
post
the
slides
(and
I
tend
to
talk
fast).
•
Please
ask
quesAons.
Chances
are
others
have
the
same
quesAon
as
you.
•
If
you
think
of
a
quesAon
aRer
the
presentaAon,
please
feel
free
to
contact
me
any
Ame.
•
PresentaAon
follow
up:
I’m
very
interested
in
your
feedback.
Please
let
me
know
how
I
did
or
any
suggesAons.

3. Topics
Covered
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com
•
Hosted
Service
(WordPress.com)
vs.
Self-­‐Hosted
(WordPress.org)
•
Pages
•
Posts
•
Visual
and
HTML
Content
Editors
•
Adding
Photos
and
Image
Galleries
•
Menus
•
CustomizaAon.

4. Hosted
Service
vs.
Self-­‐Hosted
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com
Hosted
Service
-­‐
Easier
to
setup
! Free
HosAng
&
maintenance
! Your
web
site/blog
will
go
by
yourdomain.wordpress.com
! But,
you
can
pay
to
redirect
your
site
so
it
appears
as
yourdomain.com
! Many
free
and
paid
themes,
but
can't
modify
the
theme
code
to
customize
! You
can't
install
addiAonal
plugins
Self-­‐Hosted
-­‐
More
Control
! Self-­‐hosted:
requires
installaAon
&
a
paid
web
hosAng
account
! Your
web
site/blog
will
have
your
own
domain
name,
which
you’ll
have
to
register
! Install
any
theme
and
customize
it
! Install
plugins
for
addiAonal
funcAonality
! You
are
responsible
for
web
site
updates
&
backups
The
rest
of
this
presentaCon
will
focus
on
Self-­‐Hosted
WordPress

5. Self-­‐Hosted
WordPress
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com
For
a
WordPress
site,
you’ll
need
the
following*:
1. Registered
a
Domain
(e.g.
mywebsite.com)
2. Web
HosAng
Account
that
supports
WordPress
(most
do)
3. Ability
to
install
WordPress
in
your
web
hosAng
account
4. Ability
to
log
in
with
an
Admin
user
account.
I.e.
full
access
to
the
administraAve
dashboard.
*
If
you
have
any
ques/ons
about
these
steps,
I’ll
be
glad
to
answer
them
a;er
the
presenta/on
or
contact
me
later.

6. Pages
vs.
Posts
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com
Pages
! More
StaCc
Content
! What
you
typically
think
of
as
a
“web
page”.
Eg.
Home,
About,
Contact,
etc.
! Can
be
organized
into
Subpages
! Can
use
different
layouts,
E.g.
Contact,
Porfolio,
Full
Width
(no
sidebar)
! Usually
don’t
allow
comments
! Cannot
be
assigned
Categories
&
Tags
! They
don’t
appear
in
RSS
feeds
by
default
Posts
! Time
Dependent
Content
! Blog
Entries.
E.g.
ArAcles,
News
Items,
Essays
! Usually
displayed
in
reverse
chronological
order
(most
recent
on
top)
! Different
Formats.
E.g.
Standard,
Aside,
Image
! Usually
Allow/Encourage
Comments
! Can
be
assigned
Categories
&
Tags
! Can
be
sorted
&
displayed
by
author,
date,
etc.

7. Add
New
Page
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com
Login
to
your
WordPress
Dashboard
with
a
user
account
that
can
add
new
pages
1. Click
Pages
2. Click
Add
New
3. Start
wriAng
the
new
page

8. Add/Edit
Page
Screen
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com

9. Add
New
Post
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com
Login
to
your
WordPress
Dashboard
with
a
user
account
that
can
add
new
posts
1. Click
Posts
2. Click
Add
New
3. Start
wriAng
the
new
post

10. Add/Edit
Post
Screen
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com

11. Visual
Editor
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com
Lets
you
enter
and
style
content
without
knowing
HTML
code
Similar
to
MS
Word
&
Other
Text
Editors
Displays
pages
&
posts
close
to
the
actual
design

12. Text
Editor
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com
Basic
Text
and
HTML
Editor
More
control
over
the
content
style
and
layout
Good
choice
if
you
are
comfortable
with
HTML

13. Add
Media
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com
1. From
the
Text/Visual
Editor:
Click
the
“Add
Media”
buWon
OR
From
the
Dashboard:
Click
Media
>
Add
New
2.
Drag
&
Drop
image
files
or
navigate
to
them
through
your
file
manager
3.
Edit
if
necessary
and
Update

14. Add
Media
-­‐
Upload
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com

15. Add
Media
–
Edit
&
Update
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com

16. Edit
Image
Gallery
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com

17. Publishing
OpAons
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com
Useful
OpAons
! Set
Status
! Password
ProtecAon
! Backdate
or
Postdate

18. CustomizaAon
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com

19. Set
Website
Color
&
Images
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com

20. Landing
(Home)
Page
&
Blog
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com

21. Widgets
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com
Content
Added
to
the
Sidebars
Drag
&
Drop
Interface:
Doesn’t
Require
Code
Examples:
Category
Lists,
Tag
Clouds,
Social
Media
Feeds,
NavigaAon,
Search

22. Menus
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com
WordPress
Supports
MulAple
Menus
• Number
&
Menu
LocaAons
Controlled
by
the
Theme
Easy
to
Create
MulAple
Menus
&
Submenu
Items
•
Doesn’t
Require
Code
Menus
can
include
Pages,
Posts,
Categories,
Tags,
Etc.

23. Menus
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com

24. Categories
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com
Broad
Content
Grouping
-­‐
Supports
Subcategories

25. Tags
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com
Labels
Specific
to
an
individual
Post(s)
–
Do
Not
Support
Nested
Hierarchy

26. Resources
IntroducAon
to
WordPress
for
Photographers
|
ASMP
New
Jersey
PresentaAon
|
Gabriela
Levit
|
GabrielaLevit.com
Tutorials
&
Reference
h;p://codex.wordpress.org/WordPress_Lessons
h;ps://www.wphub.com/configure-­‐wordpress-­‐aRer-­‐installaAon/
Themes
&
Plugins
h;p://www.studiopress.com/
h;p://www.elegan;hemes.com/
SEO:
h;ps://yoast.com/wordpress/plugins/seo/
HosCng
&
Domains
h;ps://www.siteground.com/
h;ps://www.hover.com/
h;p://www.networksoluAons.com/