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INTRODUCTION
TO THE BRIEF:
Lillie Webb
Interpreting the brief:
INTRODUCING THE BRIEF
The Brief we have been given was to create a promotional portfolio to display the
artists, musicians and upcoming performances who are represented by the
company “Eighteen Promotions”. This company is a new music promoter who are
looking for a range of different freelance artists to promote and share their content
to potential venues, as they want to increase their audience interest. This means
that I need to work with these bands closely to ensure that I create promotional
content that they will be happy with, and which displays them in the best way
possible. This brief requires music video or social tease, showreel, promotional
context such as a posters and album cover designs, website designs and
podcasts with a podcast cover designs. The target audience is people of ages 16-
25. Meaning that I will need to keep them entertained and occupied when
watching, I may need to include things such as transitions, and upbeat music to
keep their attention. The resubmission deadline is February 2024, so I need to
ensure that I manage my time wisely.

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Introduction To The Brief A1

  • 2. Interpreting the brief: INTRODUCING THE BRIEF The Brief we have been given was to create a promotional portfolio to display the artists, musicians and upcoming performances who are represented by the company “Eighteen Promotions”. This company is a new music promoter who are looking for a range of different freelance artists to promote and share their content to potential venues, as they want to increase their audience interest. This means that I need to work with these bands closely to ensure that I create promotional content that they will be happy with, and which displays them in the best way possible. This brief requires music video or social tease, showreel, promotional context such as a posters and album cover designs, website designs and podcasts with a podcast cover designs. The target audience is people of ages 16- 25. Meaning that I will need to keep them entertained and occupied when watching, I may need to include things such as transitions, and upbeat music to keep their attention. The resubmission deadline is February 2024, so I need to ensure that I manage my time wisely.