Introduction to Social Media for Social Change

The Social Internet
and how we can use it
to empower ourselves and our communities

Friday, April 24, 2009

e-mail, msn, skype


e-mail, msn, skype

We can send
messages
faster and
farther than
ever before.

IDs, comments, tags,
bookmarks,
& feeds


the universe of web 2.0

bookmarks,
& feeds



weblogs

bookmarks,
& feeds



weblogs

bookmarks,
& feeds

multimedia
storytelling



weblogs

bookmarks,
& feeds

social
networking multimedia
storytelling



weblogs
project
sites
bookmarks,
& feeds

social
storytelling


wikis

weblogs
project
sites
bookmarks,
& feeds

social
storytelling


wikis

weblogs
project
sites
bookmarks,
& feeds
the
mobile
web
social
storytelling


wikis
mashups &
information
weblogs visualization
project
sites
bookmarks,
& feeds
the
mobile
web
social
storytelling


New Internet Tools
! Blogs

! Social Networks

! Photo-sharing

! Video-sharing

! RSS

! Social
Bookmarking

! Personal Portals


With digital tools, we can share all kinds of
content, including photos and videos.

The Social Internet

2007: 1.5 billion
people have access to
the Internet. ti on
tra
e ne
e tP
te rn
l In
lo ba 1996: Just 46 million
G people worldwide have
access to the Internet.


“An estimated 3.5
billion mobile phones
are now in use
around the world—
more people now
have one than don’t.”
Landlines never
achieved this level of
penetration.


More people connected to the Internet means
more people connected to each other.

Take it from us!

fro
It has the potential

s
No, t m ea
ll
hank ch oth
to change power structures...

. We’ er!
take
it

http://www.bruteprop.com/v1/gallery/pages/dictator.html
http://adbridge.wordpress.com/2008/04/25/digital-a-jumpstart-for-connections-on-the-web/

The Internet Advantage
!Producers and
distributors face
lower barriers to
access

!It’s decentralized,
and therefore
harder to regulate

!The Internet allows
for data integration.


digiactive.org


wearemedia.org


Terminology

!Web 2.0
!Social Media
!Participatory
Media


What makes it Web 2.0

! AVATARS are our online
identities and include
usernames, passwords,
and sometimes photos of
ourselves.



! TAGS let us label
information so that it’s
easier for us and others to
ﬁnd. FEEDS bring us
information automatically
when we can’t or don’t
want to visit the web.


What Makes it Web 2.0
What makes It Web 2.0

! COMMENTS allow us
to express ourselves and ! RANKING helps us ﬁlter
engage in conversation. relevant content.



! The social web helps us
ORGANIZE information
according to our own
needs and interests with
customizable platforms,
searches, and content
blocks.


! Web 2.0 tools are
great for helping
us VISUALIZE
information on
maps or timelines.
MASH-UPS refer
to sets of data that
are mashed
together digitally
to reveal truths
that are otherwise
hard to see.



! The ability to SHARE with just a click or two is what
makes social media so powerful, because it puts the
means for distribution into our hands.


The Machine Is Us/ing Us


Social Media Exchange, Beirut
www.socialmediaexchange.org
info@smex.org
+961 (0) 3251099


Introduction to Social Media for Social Change

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