The document outlines nine essential questions for establishing a strategic online presence, emphasizing the importance of a consistent visual identity, a user-friendly website, and clear goals. It encourages considering the audience and engagement strategies while developing a comprehensive content plan with resources for community management. Additionally, it highlights the need for measurable outcomes to assess success and establish a starting point for strategy implementation.

1. Nine Questions to a Strategic Online Presence

2. Consistent visual identity Usable, well-organized website Clear goals and well-understood audiences A content strategy that includes all channels Resources for community management Measurable monitoring and evaluation plan Elements of Strategic Online Presence

3. What are you aim ing to do with your blog?

4. What does success look like—online & offline?

5. Who do you need to engage to achieve this success?

6. How will you get their attention ?

7. What can they do for you? for you?

8. What promises are you making?

9. Can you deliver ?

10. How will you measure your success?

11. Where will you start ?