CHAPTER I.
INTRODUCTION TO AGRIBUSINESS
MANAGEMENT (Part 2)
KENNETH JOHN S. TEODORO
WHAT IS MANAGEMENT?
Management is the process of
coordinating people and other
resources to achieve the goals of the
organization
CHARACTERISTICS OF MANAGEMENT
FUNCTIONS OF MANAGEMENT:
PLANNING
ORGANISING
LEADING
CONTROLLING
PLANNING
 Planning is a process of thinking about &
organizing the activities required to achieve
desired goals.
 Planning involves creation & maintenance of
plan.
 Planning is forecasting the future picture by
the collected data.
FEATURES OF PLANNING
 Planning focuses on achieving goals.
 Planning is the primary function of
management
 Planning is continuous.
 Planning is futuristic.
ORGANIZING
 According to GEORGE TERRY, “organization
is like systematic arrangement &
implementation of functions is required to
achieve goals.”
 Organizing determines:
 how to distribute resources
 how to organize employees identify roles
 delegate authority & provide direction.
DIRECTING
 Directing means connect on interpersonal
level, communication, motivating, inspiring,&
encouraging to improve the productivity.
FEATURES OF DIRECTING
 It initiates action.
 It is continuous.
 It is at every level
 It flows from top to bottom.
CONTROLLING
 Controlling in general
mean evaluating the
results against goals,
taking corrective
actions & setting
performance
standards.
ELEMENTS OF CONTROLLING
 Establishing standards of
performance.
 Measuring performance.
 Taking corrective actions.
NATURE OF SUCCESSFUL AGRIBUSINESS
The important requisites for success in a modern
business are
1. Clean objectives
2. Planning
3. Sound organization
4. Research
5. Finance
6. proper plant location, layout and size
7. Efficient management
8. Harmonious relations with the workers
Introduction to Management

Introduction to Management

  • 1.
    CHAPTER I. INTRODUCTION TOAGRIBUSINESS MANAGEMENT (Part 2) KENNETH JOHN S. TEODORO
  • 2.
    WHAT IS MANAGEMENT? Managementis the process of coordinating people and other resources to achieve the goals of the organization
  • 3.
  • 4.
  • 5.
    PLANNING  Planning isa process of thinking about & organizing the activities required to achieve desired goals.  Planning involves creation & maintenance of plan.  Planning is forecasting the future picture by the collected data.
  • 6.
    FEATURES OF PLANNING Planning focuses on achieving goals.  Planning is the primary function of management  Planning is continuous.  Planning is futuristic.
  • 7.
    ORGANIZING  According toGEORGE TERRY, “organization is like systematic arrangement & implementation of functions is required to achieve goals.”  Organizing determines:  how to distribute resources  how to organize employees identify roles  delegate authority & provide direction.
  • 9.
    DIRECTING  Directing meansconnect on interpersonal level, communication, motivating, inspiring,& encouraging to improve the productivity.
  • 10.
    FEATURES OF DIRECTING It initiates action.  It is continuous.  It is at every level  It flows from top to bottom.
  • 11.
    CONTROLLING  Controlling ingeneral mean evaluating the results against goals, taking corrective actions & setting performance standards.
  • 12.
    ELEMENTS OF CONTROLLING Establishing standards of performance.  Measuring performance.  Taking corrective actions.
  • 13.
    NATURE OF SUCCESSFULAGRIBUSINESS The important requisites for success in a modern business are 1. Clean objectives 2. Planning 3. Sound organization 4. Research 5. Finance 6. proper plant location, layout and size 7. Efficient management 8. Harmonious relations with the workers

Editor's Notes

  • #4 Universal: All the organizations, whether it is profit-making or not, they require management, for managing their activities. Hence it is universal in nature. Goal-Oriented: Every organization is set up with a predetermined objective and management helps in reaching those goals timely, and smoothly. Continuous Process: It is an ongoing process which tends to persist as long as the organization exists. It is required in every sphere of the organization whether it is production, human resource, finance or marketing. Multi-dimensional: Management is not confined to the administration of people only, but it also manages work, processes and operations, which makes it a multi-disciplinary activity. Group activity: An organization consists of various members who have different needs, expectations and beliefs. Every person joins the organization with a different motive, but after becoming a part of the organization they work for achieving the same goal. It requires supervision, teamwork and coordination, and in this way, management comes into the picture. Dynamic function: An organization exists in a business environment that has various factors like social, political, legal, technological and economic. A slight change in any of these factors will affect the organization’s growth and performance. So, to overcome these changes management formulates strategies and implements them. Intangible force: Management can neither be seen nor touched but one can feel its existence, in the way the organization functions. Precisely, all the functions, activities and processes of the organization are interconnected to one another. And it is the task of the management to bring them together in such a way that they help in reaching the intended result
  • #14 1. Clean objectives : Determination of objectives is one of the most essential pre requisite for the success of business. The objectives set forth should be realistic and clearly defined. Then, all the business efforts should be geared to achieve the set objectives. In a way, objectives are destination points for an agribusiness. As a traveler must know here he/she has to reach, i.e. destination similarly business also must know what objectives. 2. Planning : In simple words, planning is a pre-determined line of action. The accomplishment of objectives set, to a great extent, depends upon planning itself. It is said that it does not take time to do thing but it takes time to decide what and how to do. Planning is a proposal based on part experience and present trends for future actions. In other words, it is an analysis of a problem and finding out the solutions to solve them with reference to the objective of the farm. 3. Sound organization : An organization is the art or science of building up systematical whole by a number of but rela ted parts. Just as human frame is build up by various parts like heart, lever, brain, legs etc. similarly, organization of business is a harmonies combination of men, machine material, money management etc. so that all these could work jointly as one unit, i.e. “business” “the agribusiness”. Organization is, thus such a systematic combination of various related parts for achieving a defined objective in an effective manner. 4. Research : As indicated earlier, today the agricultural production philosophy “produce what the consumer want”. “Cons umers” behavuiour is influenced by variety of factors like cultural, social, personal and psychological factors. The business needs to know and appreciate these factors and then function accordingly. The knowledge of these factors is acquired through market research. Research is a systematic search for new knowledge. Market research enable a business in finding out new methods of production, improving the quality of product and developing new products as per the changing tastes and wants if the consumers. 5. Finance : Finance is said to be the life-blood of business enterprise. It brings together the land, labour, machine and raw materials into production. Agribusiness should estimate its financial requirements adequately so that it may keep the business wheel on moving. Therefore, proper arrangements should be made for securing the required finance for the enterprise. 6. proper plant location, layout and size : The success of agribusiness depends to a great extent on the location. Where it is set up. Location of the business should be convenient from various points of view such as availability of required infrastructure facilities, availability of inputs like raw materials, skill labour, nearer to the market etc. 7. Efficient management : One of the reasons for failure of business often attributed to as their poor management or inefficient management. The one man, i.e. the proprietor may not be equally good in all areas of the business. Efficient businessman can make proper use of available resources for achieving the objectives set for the business. 8. Harmonious relations with the workers : In an agribusiness organization, the farmer operator occupies a distinct place because he/she is the main living factor among all factors of production. In fact, it is the human factor who makes the use of other non-human factors like land, machine, money etc. Therefore, for successful operation of business, there should be cordial and harmonious relations maintained with the workers/labours to get their full cooperation in achieving business activities