The document discusses Lifestyle Lending Solutions (LLS), a company that provides a turn-key solution for credit unions to offer lifestyle lending through medical and retail providers, allowing credit unions to increase profits and membership through high-yield loans while reducing costs; LLS builds networks of medical and retail providers who can offer credit union members financing for services at the point of sale, with over $12 million funded so far and a delinquency rate of under 1%. LLS provides an end-to-end solution including underwriting, funding, reporting and marketing support to easily integrate lifestyle lending into a credit union's offerings.

1. 6 April 2011

2. Who Are We?
• Nation’s First and Only “Turn Key” solution
for Lifestyle Lending
• Incorporated April 2007
• Headquarters in Salt Lake City, UT
• Comprised of Credit Union Indirect Lending
Experts
• CUSO

3. Our Objective
"The goal of LLS is to create relationships that will help the credit union optimize profits, reduce costs, and
increase business associations with medical and retail providers within the community, this is what we do!"
- Kirk Harris, Founder / CEO
• Increase Profits
• Produce New Membership Growth
• Build New “Indirect” product through Business Services
Channel.
• Bring High Yield Loans

4. Building For The Future

5. Lifestyle Lending
• What is it?
• Why do it?
• What is the current market?
• How does it work?

6. What is Lifestyle Lending?
Lending for Member’s Lifestyles at the Point of Sale
RETAIL
MEDICAL

7. Retail
• Heating and Air • Water Softener
• Pianos • Furniture
• Hot Tubs • Pool Tables / Gaming
• Home Improvement • Attorney Services
• MORE

8. Medical
• Cosmetic Surgery • Dental
• Dermatology • Veterinarian
• Hearing • Vision
• Infertility • General Surgery
• MORE

9. Consider the Numbers
• Over 12,000 - Applications Submitted
• Retail Is The Fastest Growing Group On Lifestyle Lending
• 73% - Approval Rate for Water and HVAC providers
• 718 - Average Funded Credit Score
• $3,822 - Average Amount Funded
• 663 - Average Credit Score Application Overall
• Over $12 Million – Funded
• 13.27% - Average Funded Interest Rate
• Over 600 - Medical & Retail Providers Signed
• A Cosmetic Dentist Has 2,000 Active Patients On Their Books
– Are Any Of Them Your Members? Could They Be?
• Less Than 1% - Delinquency (3.5 years reporting)

10. Why Lifestyle Lending?
 Get New Members - 93% New Members
 High Yield Loans - 13.27% Avg Rate
 Increase Profitability - Increase Profitability
 Natural Affinity to Repay - Under 1% Delinquency
 Build Business Services - Over $2 Million in Bus Loans
 Cross Sell Opportunities - Avg 3 loan products
 Integrate Into Community - Brand Awareness
 No Reserves or Flats Paid

11. What is the Current Market?
• Credit Card
• Charge Provider 6-12% Amt Fin
• 30% “Trap Door” Rate Hike
• Promotional Programs
– 0% for 6 or 12 months
– 90 Day “Same as Cash”

12. THE SOLUTION
 “Turn Key” Solution  Automated Underwriting
 Full Provider Training And Support  Instant Approvals
 Develop Provider Network  Integration To Most Core Systems
 Online Patient/ Client Portal  0% Financing Compatibility
 "Find A Provider" Program (Online)  E-signature, Docusign, and Fax
 Marketing Material For Provider Funding
 Full Retail And Medical Contracting  Fully Customizable Reports
 Loan Documents And Compliance  Cross Selling Functionality
 Quarterly Provider Surveys  SAS70 Secure
 Full Lender Consulting

13. The Provider Interface
 Online Web-Browser Based
 Instant Decisions
 Fast, Easy Digital Signature
 Auto-Populating Documents
 Reports for Provider Management
 “Link to Us” Banner for Website
 Direct Application or Client Portal
 Secure Instant Messaging with Lender

14. Submit Loan Application
Applicant Receives Information
Online Submission
AT HOME IN OFFICE
(Patient Portal) (Provider Access)
OR

15. Lender Decisions Loan
Provider Receives Decision Provider Prints/Signs Docs
(Auto Populated)

16. Loan Applications
Approval Rate Avg Monthly Volume
100%
600 548
90%
80% 500
70%
400 365
60%
50%
300
40%
30% 200
20% 100
100
10%
0% 0
2008 2009 2010

17. Funding Reports
Avg Monthly Funded Amount Avg Monthly Funded Count
$600,000.00 160 144
$520,414.92
140
$500,000.00
120
$400,000.00 100
$280,894.99
78
$300,000.00 80
60
$200,000.00
40
$62,654.26 14
$100,000.00 20
0
$0.00
2008 2009 2010
2008 Avg 2009 Avg 2010 Avg
• Avg. Amount Financed $3,822

18. Find a Provider
• Offer exclusive discounts to CU members
• Marketing for Providers
• Research tool for members
– BBB, Discounts, Social Networking, Web Link
• Online Application direct to the lender
• Custom credit union page

19. See The Advantages
Payment Calculator
Separate Medical/Retail Pages
Provider Information
BBB Research Link
Social Media Connections

20. Lender Customization

21. How it Works
1. LLS sends credit union custom link
2. Credit Union places link on homepage
(Behind custom banner)

22. Everyone Benefits
CU Member Chooses
Find a Provider on CU
Website
Member Conducts
Provider Finishes Loan Research, Prints
Paperwork in Office Discounts Deals, or
Back to Member’s CU Apply for Financing
Directly
Provider Connects with
Member for Services

23. How to Get Started
• Contract Review and Signing
• Implementation Meeting to Determine
parameters of YOUR Program
• LLS Begins Targeting Provider Network
• Train Staff/Business Services
• Go “Live”

24. 6 April 2011