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Introduction to Economics
Patrick Ooro
September 2013
DAYSEVEN CONSULTING 2008-2013
Overview
• Introduction:
– What is Economics?
– Relevance of Economics
• Demand & Supply:
– Basics of Demand & Supply
– Examples (Graphs and Calculations)
• Case Studies
DAYSEVEN CONSULTING 2008-2013
What is Economics?
• The study of how economies operate and the
decisions that governments, businesses and
people make in different conditions
• Micro vs. Macro Economics:
– Micro Economics – Looks at the effects of supply and
demand and how this impacts consumer behaviour
and the way in which businesses respond.
– Macro Economics – Looks at countries, incorporating
areas such as Economic Growth & Development,
Unemployment and Policy.
DAYSEVEN CONSULTING 2008-2013
Relevance of Economics
• Countries:
– Central Banks - Policy
– Foreign Exchange
• Business Management:
– Cost vs. Benefit Analysis
– Budgeting
• Economics is relevant to key areas of business:
– Pricing
– Competition
DAYSEVEN CONSULTING 2008-2013
Demand & Supply
• Fundamental to economic principles
• Drivers of business decisions
DAYSEVEN CONSULTING 2008-2013
Case Studies
• Relevance to the African context:
– Policy
– Economic Development
– Trade
• Business focus:
– Fortune at the bottom of the pyramid:
• Demand & Supply
• Product Pricing
• Volumes vs. Profit Margins
DAYSEVEN CONSULTING 2008-2013
Discussion Questions
DAYSEVEN CONSULTING 2008-2013

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Introduction to economics

  • 1. Introduction to Economics Patrick Ooro September 2013 DAYSEVEN CONSULTING 2008-2013
  • 2. Overview • Introduction: – What is Economics? – Relevance of Economics • Demand & Supply: – Basics of Demand & Supply – Examples (Graphs and Calculations) • Case Studies DAYSEVEN CONSULTING 2008-2013
  • 3. What is Economics? • The study of how economies operate and the decisions that governments, businesses and people make in different conditions • Micro vs. Macro Economics: – Micro Economics – Looks at the effects of supply and demand and how this impacts consumer behaviour and the way in which businesses respond. – Macro Economics – Looks at countries, incorporating areas such as Economic Growth & Development, Unemployment and Policy. DAYSEVEN CONSULTING 2008-2013
  • 4. Relevance of Economics • Countries: – Central Banks - Policy – Foreign Exchange • Business Management: – Cost vs. Benefit Analysis – Budgeting • Economics is relevant to key areas of business: – Pricing – Competition DAYSEVEN CONSULTING 2008-2013
  • 5. Demand & Supply • Fundamental to economic principles • Drivers of business decisions DAYSEVEN CONSULTING 2008-2013
  • 6. Case Studies • Relevance to the African context: – Policy – Economic Development – Trade • Business focus: – Fortune at the bottom of the pyramid: • Demand & Supply • Product Pricing • Volumes vs. Profit Margins DAYSEVEN CONSULTING 2008-2013