Haptik's in-house UX designer, Jagrat Desai, talks about the basics of Design Thinking in this video citing examples of great design thinkers ranging from AirBnB to Coca Cola.

2. Hi! I’m Jagrat, a UX
designer at Haptik.

3. 3 Things
Design Thinking User Experience Design User Interface Design

4. What is Design?

5. What is Design?
Design is being very intentional about
something and materializing the
intention with a system.

6. So, what’s this?

7. Design the ideal wallet

8. Design Thinking
A user-centric problem solving &
innovation technique.

10. Questions?

11. UX Design
Studying the steps of an expeirence,
with the intention of helping the user
achieve their goal.

12. UX of Making Maggi

13. Understand Users
Where:
Anywhere from a fully
stocked kitchen to
camping on a
mountain.
Who:
Youth, Working
Professionals
When:
Snacking

14. Analyse UX
According to Maggi:
1. Add Water
2. Add Masala
3. Add Noodles

15. Analyse: Zoom In
18 Steps:
1.
2.
3.
4.
5.
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12.
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18.
Go to cooking area
Search/fetch vessel
Search/fetch water
Search/fetch cup
Measure water
Pour into vessel
Let water boil
Open Packaging
Tear masala sachet
Get masala out
Take the Maggi out
Break it
Add it to vessel
Wait
Stir
Shut the stove
Find a tong
Pour into bowl

16. Questions?

17. UI Design
Crafting an interface to help the user
achieve thier goals. The interface can
be either: visual, sonic, tactile, or a
combination.

18. Drive Behaviour with Pixels
Cabs UX Goals:
Step 1:
Step 2:
Check their pickup location & change if wrong
Tap on Select destination

19. Case Study: Cabs

20. Case Study: Cabs

21. Case Study: Cabs

22. Working well vs Looking
Pretty
Ideally function dicates form and form
dictates function.

23. Stay Connected
Slack Design Channel Design Thinking Youtube Playlist

24. Thank you!

25. Questions?