Audio visual records encompass a wide range of media that combine sound and visual elements to convey information, tell stories, or document events. These records can include: Film and Video: Motion pictures and recordings that capture visual narratives, performances, or real-life events. Audio Recordings: Sound recordings such as music, spoken word, or oral histories that may accompany visual elements or stand alone. Digital Media: Modern formats like podcasts, streaming video, and multimedia presentations that integrate audio and visual content.

1. AUDIO VISUAL RECORDS
MANAGEMENT
By
Ms. Mashindano Agatha

2. Introduction
According to The Librarian Glossary (1987), audio-visual materials are
defined as non-book materials such as tapes, slides, and films,
emphasizing their distinction from traditional reading materials. This
definition underscores the importance of diverse formats in record
management, as these materials cater to different information
recording styles and preferences.

3. What is Audio Visual Materials?
• Dike (1993) expands on this by noting that audio-visual materials
convey meaning through various senses—hearing, sight, or a
combination of both.
• Webster’s Encyclopaedia Unabridged Dictionary of the English
Language (1994) defines audio-visual aids as educational materials
designed to stimulate both hearing and sight.
• Anzaku (2011) further clarifies that audio-visual materials can convey
meaning without relying solely on verbal symbols.

4. What is Audio Visual Records?
Audio-Visual Records are materials that capture and convey
information through both auditory and visual means.
These records are essential in various fields, including education,
training, and information dissemination, as they enhance
understanding and retention by appealing to different learning styles.
They are often used in libraries, archives, and educational institutions
to support diverse instructional methods.

5. Cont...
Research by Cobun (1968) indicates that we typically learn 1% through taste,
1.5% through touch, 3.5% through smell, 11% through hearing, and 83%
through sight. He also found that we remember:
• 10% of what we read
• 20% of what we hear
• 30% of what we see
• 50% of what we hear and see
• 70% of what we say
• 90% of what we say and do

6. The Importance of Audio Visual Records
Overemphasis type text records: The registry and archives are filled
with docuemnts oriented materials. Record managers Comfort: Record
managers are typically more comfortable with traditional records froms
which involve type text contents.

7. Benefits of Audio-Visual Records
• Transformation of Abstract Concepts: Audio-visual records help convert difficult,
abstract concepts into concrete realities.
• Concrete Learning Experiences: These materials facilitate concrete learning
experiences, aiding in better understanding.
• Knowledge Acquisition: They assist learners in acquiring facts and knowledge.
• In-Depth Understanding: Audio-visual materials promote a deeper application of
concepts.

8. Types of Audio Visual Records
• Broadly Audio Visual Records are of three types:
• I. Audio Records
• II. Visual Records
• III. Audio Visual Records

9. Audio Records
• Audio records are those which depend on a single sense that is they
can only be heard.
• They comprise of spoken words which is the most common and most
frequently used.
• Audio records also comprises of music, sounds and sound effects
which add to the
• beauty of the verbal expression. They may emanate directly or use a
device such as the radio, tape recorder

10. Example of Audio Records
• Recordings
Recordings can be heard on tape recorders, discs, audio compatible
discs (CDs) and digital video discs (DVDs), audio clips available on the
internet and also on mobile phones.
• Radio
Radiouses radio waves to carry information from the source to the
receiver/audience. Although Radio is a one time and one-way medium
but it has high degree of immediacy, realism and emotional impact.
Radio is a cheap medium of information, education and
communication.

11. Example of Audio Records
• Recordings
Recordings can be heard on tape recorders, discs, audio compatible
discs (CDs) and digital video discs (DVDs), audio clips available on the
internet and also on mobile phones.
• Radio
Radiouses radio waves to carry information from the source to the
receiver/audience. Although Radio is a one time and one-way medium
but it has high degree of immediacy, realism and emotional impact.
Radio is a cheap medium of information, education and
communication.

12. Visual Records
“Seeing is believing” and Visual Materials conform to this maxim. Visual
Materials are those materials which we see and can be understood by
observing the visual aspect of any object. These materials provide
experiences near to reality.
Visual arouse interest of viewers, provide a clear mental picture,
speedup understanding, facilitate memorizing and provide a shared
experience.

13. Examples of Visual Records
Theseinclude
• pictures,
• charts,
• posters,
• maps,
• models,
• drawings,

14. Audio Visual Records
• Audio Visual materials are those which can be heard and seen simultaneously.
They translate abstract concepts and ideas into a more realistic format. They
allow instruction to move from verbal representation to a more concrete level.
• Business Dictionary.com defines Audio Visual records as ‘Non-paper records or
promotional such as
• cassettes,
• CDs,
• DVDs,
• videotape, etc.’
• They integrate both sound and visual components.