Comax Corp introduced their Touch Lens technology in 2007 as a solution to create an iPhone-like design for PDAs and phones without Apple's exclusive capacitive touchscreen. Touch Lens integrates a decorative lens into the touchscreen assembly to replace the bezel, allowing the touch interface to be flush with the surface. However, Touch Lens requires high manufacturing precision and experience to maintain touch sensitivity and linearity through the additional lens layer. It also has limited production capacity initially. Comax positioned Touch Lens as enabling an iPhone-like design and user experience for devices while maintaining features like handwriting input and lower costs compared to capacitive touchscreens.