Bandwidth Compression Project
Jun 7th, 2012
Introduction to compression
 Without compression a 7 megapixel (3216*2136) photo captured
by mid range camera is 20.6MB. ...
Our software workflow
Amount of data saved
 Public demo: http://lessbit.net
It's just a public show, not our secret tech
Our proprietary tech i...
Disruptive tech
 Visible and ready
Nguyễn Thành Nam, former CEO of FPT asked to see the demo when he
saw the note on FB
R...
Business models
 Current models
 Licenses
• telco; ISP; browser/VPN/proxy vendors
• WAN Optimization companies
• to comp...
Our team
 Leadership: Nam (1981) Roles: Vision + Capital + Algorithm + Prototype
The first programming medal in 1995, man...
Short-term strategy
 Direct sales of access service
• Service packages
• Easy to perceive; safe to buy
• No expire
• Bill...
Success stories
• Opera, Onavo
• Storwize acquired by IBM in 2011 for $140m
• Onavo invested by Sequoia, Motorola. $13 mil...
Compression market
1950 1960 1970 1980 1990 2000 2010
Huffman
1951 Huffman
Huffman code
Arith
1977 Arithmetic
Arithmetic c...
Opportunities
 2011: 6 billion mobile subscriptions, over 85% of new handsets will be able to
access the mobile Web.
 Of...
nguyendinhnam@gmail.com
Phone:0906162663
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Bandwidth Compression Project

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Bandwidth Compression Project

  1. 1. Bandwidth Compression Project Jun 7th, 2012
  2. 2. Introduction to compression  Without compression a 7 megapixel (3216*2136) photo captured by mid range camera is 20.6MB. With JPEG, that picture is 3.3MB.  YouTube 1080P is compressed 429:1  A typical mp3 is compressed 10:1  w/o compression, Internet can't serve multimedia  HTML, CSS, JS, ... is also gzip-ed  GSM uses 6.5 kbps. Standard voice is 64kbps
  3. 3. Our software workflow
  4. 4. Amount of data saved  Public demo: http://lessbit.net It's just a public show, not our secret tech Our proprietary tech is much better. Contact Us!  IPNET 3 year compression effort: html, xml, css, js, image, flash, pdf, ... had their own compression algorithm invented  Proprietary tech: 15% better than WebP
  5. 5. Disruptive tech  Visible and ready Nguyễn Thành Nam, former CEO of FPT asked to see the demo when he saw the note on FB René Dines Hermand, president & CEO of Esoft, signed a partnership (July 6th) after 4 sessions of negotiation
  6. 6. Business models  Current models  Licenses • telco; ISP; browser/VPN/proxy vendors • WAN Optimization companies • to companies with lots of content current offering: Joomlart, Esoftflow, VBPO … Access payment from users ref: Hotspot Shield, Spotflux… Ads, conventional display ads, search ads, inserted to pages on the fly  Expected model: René is responsible for interviewing Western companies to figure out best business models
  7. 7. Our team  Leadership: Nam (1981) Roles: Vision + Capital + Algorithm + Prototype The first programming medal in 1995, many national awards in CS  Partner: René (1973) Roles: Capital, business model, sales in western market Very successful entrepreneur in Denmark. Brought his company to the IPO  Partner: Minh (1981) Roles: Software architect + Sales in Vietnam market The first programming medal in 1995, others in high school, close friend since 1995  Lead programmer: Viet (1988). Roles: R&D Management + Algorithm + Code National CS medals and awards in high school, college, NTĐViệt in 2011 Has been working together since 2007  Coder: Cuong (1990) National CS medals in college  Coder: Phien (1990) National CS medals in college  Manager: Quang (1984). Roles: Company management + Sysadmin + Sales Has been working together since 2006, immediately after college graduation
  8. 8. Short-term strategy  Direct sales of access service • Service packages • Easy to perceive; safe to buy • No expire • Bill by amount of saving • Packages with competing services and benefit (speed, saving)  Monthly usage  Free download, in app purchase for premium features  Approach corporate customers Trial and error. Viettel and VNPT approached.
  9. 9. Success stories • Opera, Onavo • Storwize acquired by IBM in 2011 for $140m • Onavo invested by Sequoia, Motorola. $13 million in funding from investors including Sequoia Capital and Motorola Mobility Ventures
  10. 10. Compression market 1950 1960 1970 1980 1990 2000 2010 Huffman 1951 Huffman Huffman code Arith 1977 Arithmetic Arithmetic code JPEG 1986 JPEG Group organzied by ITU 1992 JPG standard (DCT+Huffman) JP2 2000 JPEG2000 std (Wavelet+Arithmetic) widespread support of software & hardware MS Photo JPEG XR No support by browsers 2006 MS made HD Photo 2009 ITU std JPEG XR The first format providing a good enough solution to a big problem gets network effect It's extremely hard to replace. JPEG still has a long future ahead. WebP 1992 On2 is incorporated 2010 $124m Google acquired 2012 VP8 created WebP
  11. 11. Opportunities  2011: 6 billion mobile subscriptions, over 85% of new handsets will be able to access the mobile Web.  Ofcom (UK telecom regulator) reports 230% spectral efficiency savings with 4G – "that will not be enough to match demand for mobile data".  Newer tech drains battery faster, market will need us even more in the next 10 years.
  12. 12. nguyendinhnam@gmail.com Phone:0906162663

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