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WHAT IS
ONLINE MARKETING???
Precisely, it is marketing any PRODUCT or
SERVICES through the various mode of
INTERNET
INTERNET???

   WHAT?
   WHY?
   HOW?
BECAUSE
It is the Biggest Market




With 2 billion users globally
Available on just one CLICK
Connects you
ANYTIME ANYWHERE
A GLOBAL
VILLAGE
Growing ONLINE SHOPPING
         TREND
“Internet
  is the
Viagra of
    big
business”
Even
MICRO, SMALL &
MEDIUM
Organizations are
moving to WEB
Users are of




MULTI-AGE GROUP
We
Love to be   SOCIAL
More than 35% of internet users are




                       On CELL PHONE
Effective MONITORing
Some STATISTICS
Approx 1.3 billion domains registered
              globally
Doesn’t Require any Introduction
Is #2 most
    visited
website on the
   internet
More than
800 million users
35 Hours of Videos uploaded Every
            Minute
200
Globally   million
            users
More than
20,000,000
  articles
More Than
       6,000,000,000
Photos hosted on flickr.com
And Many More
Now,
 How to go
DIGITAL????
STRATEGY
Strategy is something which clears the
Road Map.

HOPE is not a Strategy.

Strategy must follow 3 mantras:
Be
Use it like SPICES




In RIGHT PROPORTION
Be PATIENT
TACTICS
#1
Have a Professional WEBSITE
#2
Search Engine Optimization
& Marketing (SEO & SEM)
Various Search Engines available
All search terms are called KEYWORDS.

Its about making your website available on
          those related keywords.

And many other technical jobs to improve
        your search visibility
#3
SOCIAL MEDIA MARKETING
Presence on
Social Networking Sites
Blogging
Video Sharing & Channels
Photo Sharing
Information
 Sharing &
 Directory
Submissions
Various Social Options
Select which
 suits your
  business
   MORE
#4
Email Marketing –
Mailers & RSS Feed
This was just a synopsis. Follow us
         for more details
Golden Rule;

         To succeed in

DIGITAL MARKETING, DIG-IT-
      ALL I n right
     I in right proportion
Feel free to drop a line on icreative@icreative.in

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Introduction - Digital Marketing