This document provides an overview of online marketing and strategies for going digital. It discusses that online marketing involves promoting products and services through the internet. The internet has over 2 billion global users and is accessible from anywhere at any time, making it a huge global market. It recommends having a professional website, search engine optimization and marketing, social media marketing, and email marketing as key tactics for an online marketing strategy. The strategy should follow principles of being patient and using digital tactics in the right proportions.