Scenaria, Inc. (scenaria.com) is a member of The AVL Group and a leader in analytics-based strategic planning. We leverage model-based market research and planning methods to support objective and informed decisions concerning technology, products, and capacity.

1. October2011
Leadersinanalytics-basedstrategicplanning
Technology Planning
ForAll Scenarios

2. Where Do You
Invest Scarce Resources?

3. How Do You AddressUncertainty?
Economic
Political
SocialTechnological
Environmental
Legal

4. EconomicUncertainty
Predicttheaveragepriceforagallonof
gasin2025(Reg.UnleadedinUSD)
Text Your Choice To 1-747-444-3548
$3.00 = 146727
$4.00 = 146729
$5.00 = 146731
$6.00 = 146735
$7.00 = 146736
$8.00 = 146737

6. VisualizingYourTechnologyOptions
6
5
4
3
2
1
0
0 10 20 30 40 50 60
7
Full Hybrid /
EV Technology
Engine
Technology
Transmission
Technology
Mild Hybrid
Technology
Vehicle
Technology
PreferenceRanking(-)
Fuel Economy Improvement (%)
(%)
Gas Price
$3
Example Data

7. 6
5
4
3
2
1
0
0 10 20 30 40 50 60
7
Full Hybrid /
EV Technology
Engine
Technology
Transmission
Technology
Mild Hybrid
Technology
Vehicle
Technology
PreferenceRanking(-)
Fuel Economy Improvement (%)
(%)
Gas Price
$8
Example Data
Impact of UncertaintyonTechnology

8. Legal Uncertainty:
Predicttheannualpercentageincrease
regulatedbythe2017-2025fuel
economystandards
Text Your Choice To 1-747-444-3548
3% = 145122
4% = 145124
5% = 145135
6% = 145138

10. Efficient
Frontier
Full Field
of
OptionsLowest Cost
Solution
All Technology
Combinations
60
55
50
45
40
35
30
FuelEconomy(MPG)
Added Cost per Vehicle (USD)
$0 $ 2,000 $4,000 $6,000 $8,000 $10,000 $12,000
Example Data
VisualizingYourVehicleOptions

11. 3%
6%
4%
5%
Impact of Uncertainty on Vehicles
Annual Increase In
Fuel Economy (2020)

12. scenaria.com
Thinkforward. Choosewisely.