adCenter is the next generation of online advertising that will allow you to conveniently plan, execute, and adjust your online advertising programs. Get the insider view of our current search advertising pilot in the U.S., and a preview of the innovations we're testing at the Microsoft adLabs

1. Introducing adCenter The Next Generation Advertising Platform Jed Nahum Director, adCenter Product Management Microsoft Corporation NGW004

4. Audience Intelligence Drives ROI LEARN About Your Customers CONNECT Via Rich Targeting REFINE Your Campaign

5. Learn About Your Customers

7. Audience Intelligence “Bleach” You think you’re getting But actually you’re getting

10. Connect Through Targeting (Bid Boosts) Demographic Day of Week and Time of Day Geographic

11. Refine Your Campaign

13. Microsoft adCenter Incubation Lab “adLab” Microsoft adCenter and Microsoft Research Asia partnering to advance digital advertising to new heights David Jakubowski General Manager, Search Strategy & adCenter Go-To-Market Microsoft Corporation

15. Demos http://adlab

16. Search Volume Seasonality Forecasting Forecast seasonality patterns of search queries

17. Analyze and visualize user search sequences in the form of funnels Search Funnel

18. Video Hyperlink Track the movement of product placement ads embedded in a video stream with the least amount of advertiser involvements. The advertisement product being tracked can be clicked to provide more information

20. © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.