Visual rhetoric studies how deliberately designed images can persuade audiences. Seeing images along with hearing messages can help audiences remember up to 65% of the information, compared to only 10% when just hearing messages. While people are exposed to over 5,000 visual messages per day through advertisements, logos, memes, propaganda, and other images, not everything viewed counts as visual rhetoric since it requires deliberate design and intent to persuade. Visual habits and exposure can still be manipulated for persuasive aims, however.

1. VISUAL RHETORIC

2. Visual rhetoric studies
how deliberately designed
images affect audiences.

3. picture superiority effect
hear a message  remember 10%...

4. hear message +
see picture 
remember
65%

5. 5000visual messages/day
logos memes propaganda ads
culture jamming charts visual parody

6. We learn through habit and exposure…

7. …so not everything we see counts as visual rhetoric.

8. Bald Cypress Juniper Gray Birch Maple Poplar
Chesnut English Ivy Hibiscus Oak Sassafras
Barberry Flowering Dogwood Magnolia Pine Witch Hazel

9. Visual habits and exposure can be used for
persuasive purposes.