This document introduces SlideShare, the largest online community for sharing presentations. It notes that SlideShare has over 15 million presentations uploaded across various content types including documents, infographics, and videos. The document highlights that SlideShare has 40 million registered users and 60 million monthly visitors, with 70% of its content being visual. It then lists four key reasons to use SlideShare: to gain exposure through search and traffic, resonate with audiences through engaging visual content, generate viral sharing, and generate leads through forms and embedded links. Lastly, it briefly discusses opportunities to connect SlideShare with LinkedIn for employee branding, thought leadership, and paid promotion.

1. Introduction to SlideShare
Marisa Wong, Managing Editor - SlideShare
©2013 LinkedIn Corporation. All Rights Reserved.

2. Discover content through people and
people through content.

3. SlideShare
The largest Professional Presentation
Community on the Web.

4. 15+ Million Presentations on SlideShare
Supported Content:
• Presentations
• Infographics
• Documents
• Videos

5. Who Uses SlideShare
40 million registered users
60 million visitors/month

6. 70%!

7. +
Visual Content
The SlideShare Secret Sauce
SEO

8. Why Use SlideShare?

9. #1. Gain Exposure
Search + long-tail traffic

10. #2. Resonate w/ Audience
• Rich media shares on LinkedIn get 2.5X more
comments and 2.7X more likes
• Visuals are processed 60,000X faster in brain
than text
Power of visual content

11. #3. Go Viral
Embed & share

12. #4. Generate Leads
Lead gen form & embedded links

13. SlideShare + LinkedIn

14. Employee BrandingEmployee Branding
People connect with people

15. Curate & ShareCurate & Share
Thought leadership: Find research and insights from industry experts

16. Paid PromotionPaid Promotion
SlideShare ads and sponsored updates on LinkedIn

17. Thank you.
marisa@slideshare.com
blog.slideshare.net