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Redesigning the carry-on bag
Beatrice Motamedi/Global Student Square
Redesigning the carry-on bag
Gather extremely
impressive, cutting-edge
tools
Shake hands with your
partner
Choose sides (A or B)
Needfinding and empathy (5 minutes)
• A, interview B.
• What kind of carry-on bag do you have? Where did you
get it? How much did it cost? What do you put in it?
Where (which pockets)? Why do you carry what you
carry? Describe your worst-ever carry-on bag
experience.
• Mr. or Ms. A: Say little. Take notes (a lot). Empathize,
but do not add your own stories. This is not about you
(yet).
Switch and repeat (5 minutes)
Design, using cutting-edge tools (5 minutes)
My first prototype: the TravelBit
Show and tell … and tell us
Share with your partner
(5 minutes)
What was this exercise really
about?*
*hint: It is not about designing a better carry-on bag
Share with the room
(5 minutes)
What is a carry-on bag really for?
neck pillow,
blankie, socks
— comfort stuff
carry important
documents, e.g.,
your wallet
books,
movies, tunes
—
entertainment
stuff you can’t put
in your suitcase
because it might
blow up or leak
(hair spray?)
extra room for all
the crap you can’t
fit in your suitcase
go shopping and
bring stuff back!
HMW statements
How might we … create a way to feel confident
that we have what we need
when we get where we’re going?
Design, again (5 minutes)
a way for your partner to have what your partner needs
when she gets where she’s going
it could be: a process, a service, a product, a tool, an app
… let yourself dream
Re/create
Eliminate
clothes 3D printers make
clothes on the
spot
Do you really
need all that
crap?
Flying Toothbrush:
Pre-order your
toiletries so they’re
there when you
arrive wearables that track your heartbeat
and respiration and tell you when to
b r e a t h e
Drones follow you to your destination
with all your stuff
–Tina Seelig
“What you create depends on how you ask
the question. Reframing the problem can lead
to creative solutions.”
.”
“Situation hopeless: No one wears shoes.”
“Glorious business opportunity. They don’t have shoes.”
could you apply this again ... to the world?
where is the pain?
“Type a quote here.”
–Bob Schwartz, head of global design for GE
“We did simple things that get overlooked .... some
of the most effective insights we got came from
kneeling down and looking at rooms from the height
of a child.”
with thanks to Justin Ferrell and Tina Lessig
Hasso Plattner Institute of Design
Stanford University
Follow us @GSSVoices
Like us on Facebook
Follow us on Instagram at globalstudentsquare
beatrice@globalstudentsquare.org

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Intro to d.thinking: Redesigning the carry on bag

  • 1. Redesigning the carry-on bag Beatrice Motamedi/Global Student Square
  • 2.
  • 3.
  • 4.
  • 6. Gather extremely impressive, cutting-edge tools Shake hands with your partner Choose sides (A or B)
  • 7. Needfinding and empathy (5 minutes) • A, interview B. • What kind of carry-on bag do you have? Where did you get it? How much did it cost? What do you put in it? Where (which pockets)? Why do you carry what you carry? Describe your worst-ever carry-on bag experience. • Mr. or Ms. A: Say little. Take notes (a lot). Empathize, but do not add your own stories. This is not about you (yet).
  • 8. Switch and repeat (5 minutes)
  • 9. Design, using cutting-edge tools (5 minutes)
  • 10. My first prototype: the TravelBit
  • 11.
  • 12. Show and tell … and tell us Share with your partner (5 minutes) What was this exercise really about?* *hint: It is not about designing a better carry-on bag Share with the room (5 minutes)
  • 13. What is a carry-on bag really for? neck pillow, blankie, socks — comfort stuff carry important documents, e.g., your wallet books, movies, tunes — entertainment stuff you can’t put in your suitcase because it might blow up or leak (hair spray?) extra room for all the crap you can’t fit in your suitcase go shopping and bring stuff back!
  • 14. HMW statements How might we … create a way to feel confident that we have what we need when we get where we’re going?
  • 15. Design, again (5 minutes) a way for your partner to have what your partner needs when she gets where she’s going it could be: a process, a service, a product, a tool, an app … let yourself dream
  • 16. Re/create Eliminate clothes 3D printers make clothes on the spot Do you really need all that crap? Flying Toothbrush: Pre-order your toiletries so they’re there when you arrive wearables that track your heartbeat and respiration and tell you when to b r e a t h e Drones follow you to your destination with all your stuff
  • 17. –Tina Seelig “What you create depends on how you ask the question. Reframing the problem can lead to creative solutions.” .”
  • 18. “Situation hopeless: No one wears shoes.” “Glorious business opportunity. They don’t have shoes.”
  • 19.
  • 20.
  • 21. could you apply this again ... to the world? where is the pain?
  • 22.
  • 23.
  • 24. “Type a quote here.”
  • 25. –Bob Schwartz, head of global design for GE “We did simple things that get overlooked .... some of the most effective insights we got came from kneeling down and looking at rooms from the height of a child.”
  • 26.
  • 27. with thanks to Justin Ferrell and Tina Lessig Hasso Plattner Institute of Design Stanford University
  • 28. Follow us @GSSVoices Like us on Facebook Follow us on Instagram at globalstudentsquare beatrice@globalstudentsquare.org

Editor's Notes

  1. Photo: d.school teammates hop on a three-way team bike at Google headquarters in Mountain View, Calif.
  2. Pair up. Not for life, just for now. Find a person whose eye color matches yours. Go!
  3. Take a seat together.
  4. Today we’ll learn about design thinking as it’s taught at the Hasso Plattner Institute of Design at Stanford University. Here are some things that have been redesigned by using the Stanford design school process.
  5. Our challenge today.
  6. What ideas did you come up with?
  7. Embrace. http://embraceglobal.org/embrace-warmer/
  8. Running time: 2:46 minutes
  9. Children’s Hospital of Pittsburgh. MRI as redesigned by Bob Schwartz, general manager of global design at GE. Patients come in and the technologist asks, “Arrrrrrr ye ready? Yer pirate ship awaits!”
  10. http://curiositychronicles.tumblr.com/post/27785199719/curious-aboutturning-lemons-into-lemonade
  11. Ending prompt/to do: Our planet. It’s in trouble. It’s getting warmer. This guy especially is in trouble. Can you empathize?