Alinder Suits and Sareez Couture is a new retail store owned by Aleta Maida and Inderpreet Bains that sells Indian suits and sarees. It was established in Kamloops to diversify fashion options for the multicultural community. The store offers free fittings and online sales, and its strengths include quality products and good vendor relationships, while threats include the risk of not making a profit and more variety from out-of-town competitors.

2. Aleta A. Maida, BBA Inderpreet K. Bains, BBA
Co-Founder Co-Founder

3. • Who is Alinder Suits and Sareez Couture
• Services we offer
• Advantages and Future Goals
• SWOT Analysis
• Product Features and Benefits
• Product Differentiation

4. • Start-up Retail Establishment
• Owned by Aleta Maida and Inderpreet
Bains
• Sells fashionable Indian Suits (Salwar
Kameez) and Sareez
• Established for multicultural
diversification in Kamloops.

5. • Free Fitting
• Online Sales

6. •Great location in high
shopping area
•Quality goods
•Good vendor relationships
•Outstanding customer
service

7. Strengths
 Quality products
 Strong team capability
 India is the major exporter
Weaknesses
 No experience
 Require further education and experience in
marketing
 High start-up research and development cost
Opportunities
 Gaining brand recognition
 Multicultural experience
 Introduction of a possible new fashion trend (new
product development)
Threats
 Risk of not making profit
 Wider variety from competitors out of town
 Key staff leaving

10. •What does ASSC stand for?
•What are 2 advantages of ASSC?
•Name 2 strengths and 2 Threats of ASSC.