Intertextuality refers to how one creative work is influenced by another through similar styles, characters, or techniques. This creates a sense of familiarity for audiences by establishing connections between existing works and new versions. Examples include Robbie Williams' music video for "You Know Me" which visually references Alice in Wonderland, and Madonna's "Material Girl" video which replicates the style and clothing of the film Gentlemen Prefer Blondes. The document discusses how intertextuality can show admiration for influential artists while making new works more recognizable. It also notes the video will take inspiration from Tame Impala's dream-like music videos and clever editing styles of artists like Childish Gambino and Miike Snow.

1. INTERTEXTUALITY
THE BASICS

2. WHAT IS IT?
 Intertextuality is the way in which one media product is inspired or influenced by
another medium, such as a film, other YouTube video or artist’s style. This will be
referenced in the new product either through similar mise-en-scene, characters
or shot and film styles. The effect of using this creates a sense of familiarity with
the audience, making the new product equally as recognisable and thus
establishes a connection between the existing media and the new version.
 Intertextuality is also a way of showing admiration- within reason- toward an
artist or their work, with many smaller record labels copying elements of bigger
name artists (or artists using a constant motif to make their work even more
recognisable).

3. EXAMPLES OF INTERTEXTUALITY
 Some strong examples of
intertextuality can be seen
through Robbie Williams’
Video- ‘You Know Me’. The
visuals in this video (see
below) depict a similar format
to the ‘Alice in Wonderland’
franchise, with the artist
himself being dressed as a
rabbit. This creates a link
between the film and music
video and a vivid familiarity for
the audience.
 Another example can be
seen through Katy Perry’s
video- Last Friday Night.
The video contains shots
of a social media network
‘friendplace’, being an
intertextual reference to
Facebook and a typical
teen lifestyle.
 Perhaps one of the most iconic
examples is Madonna- Material
Girl. The video uses similar
clothing and actions to that of
film ‘Gentlemen prefer blondes’.
This can be seen through the
main protagonist wearing a pink
dress that is similar to the
actress in the film as well as
using a blonde female to play
the lead in both. This shows
Madonna respecting the work of
those she is inspired by as well
as replicating the style as best
she can.

4. OUR INFLUENCES
 We will be heavily inspired by Tame Impala’s music videos and how they incorporate a dream-
esque and psychedelic appearance throughout their work. We will perhaps be using some
direct references that a familiar audience could pick up on, or would at least associate with the
bands work despite the fact it will be following a different narrative and style.
 We will be getting inspiration from other dream-like visuals or videos with some clever
transition editing, such as Childish Gambino – someone who uses the ‘one-shot’ video
frequently, and from artists such as Miike Snow who uses transitions cleverly to keep the
audience alert but drive the narrative. We will be trying our best to try and incorporate an
intertextual reference of some kind, whether it be striking or subtle.