2. Content
History
The company
Competition and Price
Strategy to increase the market.
Voice of customer
Problem area
Appendix
3. History
The Indian Steel and Wire Product was established in 1920
by sir Bahadur Inder Singh and is the first wire drawing
plant of India.
ISWP was a company incorporated in 1935 under
companies act 1913.
In 2003 the Company was taken over by Tata steel.
4. The company
It primarily manufactures wire rods, TMT Rebars, and
wires.
ISWPL has 4 Major Business verticals:-
1. Wire rods and TMT rebars
2. Wire
3. Jemco
4. Spark
5. Spark
ISWPL has launched its range of Stick electrodes and
Mig wire which is being marketed under the brand name
“SPARK”.
1. Electrode
2. Mig Wire
7. Spark Sliver
Spark Sliver welding electrode is medium coated rutile
general purpose mild steel electrode with excellent welding
performance.
It runs very smoothly and is operated down to 50 OCV.
It is gives low spark and minimum smoke and spatter
8. Spark Gold
Spark Gold Welding electrode is a heavy coated rutile mild
steel electrode with superior welding performance.
It runs Smoothly and gives excellent radiographic quality.
9. Spark Diamond
Basic coated, hydrogen controlled iron power electrode
with 115% metal recovery.
Excellent welding performance and radiographic quality.
10. Spark Platinum
Basic coated iron power electrode with superior metal
properties.
It runs very smoothly.
11. 2. Mig Wire
These are copper coated wires with special chemistry for
continuous welding of unalloyed steel.
The product is available in a layer wound form and as per
the customer’s requirement.
SIZE(mm) WEIGHT
0.8 12.5 kg
1 15 kg
1.2 15 kg
12. Competition and Prices
Electrode:-
There are many competitors of Spark welding electrode like:-
Mangalam
Weld Cup
Weld Metal
Atlas
Aakash
Cerro Weld
Monarch
Power-13
13. Cont…
BRAND SIZE(mm) WEIGHT/PACKET PIECES/PACKET PACKET/BOX
Spark 3.15 2 kg 70 9
4.00 2 kg 34 9
Mangalam 3.15 2.5 kg 90 12
4.00 2.5 kg 60 12
Aakash 3.15 2.5 kg 90 16
4.00 2.5 kg 60 16
Weld cup 3.15 2.5 kg 90 12
4.00 2.5 kg 60 12
Comparision of size and weight with others brand :-
16. Cont…
Price Difference between spark and other Suppliers:-
BRAND SIZE(mm) KG/BOX PRICE/KG PRICE/BOX
Spark 0.8 12.5 Kg 67 988
1.0 15 Kg 65 1150.28
1.2 15 Kg 65 1150.28
D & H India 0.8 12.5 Kg 67 988.065
1.0 15 Kg 65 1150.28
1.2 15 Kg 65 1150.28
Ador 1.2 15 Kg 101.90 1836
17. Strategy to increase the market
We should approach welders again and again because
Mangalam is the best welding electrode perceived by
Welders.
If Company offers some benefits to Welders like Mangalam
gives 5 rupee coin in each Packet of welding electrode
welders would be enthusiastic to use Spark.
If the Company increases the no. of pieces in the packet of
welding electrode, Welders would be more inclined to
purchase Spark rather than any other welding electrode.
18. Voice of Customer
We have a good response from customers for the Spark
Electrode.
Most of the welder say that Spark Welding Electrode emits
low carbon, low spark, spatter and smoke but some of the
welders say that Spark Welding electrode gives high Smoke
and Spark.
19. Problem Area
Main Problem area that I went through was Rau where
price of Spark electrode is a bit higher than any other
electrode
Welder said that Spark Welding electrode price are high and
quantity of electrode is less.
In Rau the main Problem is that welders have been using
Mangalam and Weld Cup for last few years and it’s easily
available in the market.
