This document summarizes common codes and conventions used in "alternative indie" music videos. It discusses how clothing, makeup, props, representation, shot types, lighting, editing, sound, location, and credits are typically employed to reinforce narrative themes, engage audiences, and create cohesive artistic visions. Examples are provided from music videos like "As the World Caves In" and "Everything Has Changed" to illustrate techniques like using minimal makeup to focus on the story, props that clarify themes, and diverse representation of social groups.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
More Related Content
Similar to Codes and Conventions of 'Indie-Alternative' Music Videos.pptx
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
2. Costume, hair and makeup
• The clothing worn is often connected to the narrative, making it easier for the audience to
understand the implications of the song/the plot of the video. This is usually achieved using
fashionable pieces for the era of the video, presenting the artists as aspirational figures.
• The colours worn within this genre vary, as they are chosen respectively to help reinforce the
meaning behind each song and set the mood. However, the ones chosen are usually block colours,
meaning they would be achievable for the audience to recreate.
• Makeup is minimal in order to concentrate attention on narrative, but again enough to be
achievable for the audience
^ As the World Caves In, 2017 –
the protagonists can be seen wearing
black, connoting a sense of loss or
mourning
↓ Sign of The Times, 2017 – Harry
wearing smart clothes connects to the
lyrics 'hope you're wearing your best
clothes' creating a cohesive narrative
^ Love, 2017 – Lana wearing
minamilistic makeup, like a simple
cateye which can be seen here, which
can be easily replicated
3. Use of props
• Props are used to clarify the narrative that the video is aiming to convey to the audience
• Props are also useful to ensure audience engagement, sometimes providing a glimpse into what can
be expected from the artist in their other work
^ As the World Caves In, 2017 – the use of
a microphone as a prop addresses the
viewers personally
^ Everything Has Changed, 2013 –
the boy can be seen reading The
Notebook, which reinforces the
romantic narrative
4. Representation
• In indie-alternative videos, I noticed that the artist of the song always has a cameo, which creates a
strong brand image and an even stronger fan-artist relationship as a result
• There is always representation of different social groups, and ones that I was able to observe were
race, gender and age, showing how a wide audience may be able to relate to these songs
^ Everything Has Changed, 2013 – both
Taylor and Ed, who is featured on the track,
feature as the parents of the protagonists.
^ Cigarette Daydreams, 2014 - the
whole of the band Cage the Elephant
feature in certain clips throughout the
video
5. Shot type and camera movements
• The videos often open with long shots or a horizontal pan to establish the setting for the audience
• Smooth, tracking shots are used to follow the artist and make the narrative feel more coherent and
easier to understand. This also helps with removing the feeling of stagnation, and so maximises
audience engagement
• (Extreme) close ups are used to highlight small details that may have otherwise been missed, to add
depth and interest to the narrative
• Over the shoulder shots are sometimes employed to make the audience feel as though they are part
of the story and keep the narrative visually interesting
• A variety of low angle/eye level/high angle shots were employed subject to the narrative and
whether the person was portraying the protagonist or antagonist
• The use of deep focus allowed the attention to mainly be kept on the main actor to ensure the
narrative flowed and didn't become misdirected
6. Lighting
• Backlighting is used in some videos to add dimension into the video, however it also helps with
guiding the audience's attention to the main subject, as well as removing the status of the actors so
the viewers feel more equal and represented by those they are seeing on screen
• Natural lighting is used atleast once in most of the videos, and it helps to create a more easy and
relaxed watch, making the music video feel less cinematic and intense for the viewers
• A variety of high and low-key lighting is used across the videos within this genre, and the choice is
entirely dependent on the mood that the song or video is trying to convey. For example, in As the
World Caves In, low lighting is used to create a sombre mood, whereas in Sincerity is Scary, high
key lighting is used because the song is more upbeat
^ Everything Has Changed, 2013 -
an example of how backlighting is
used to focus on main characters
^ Sincerity is Scary, 2018 -
combination of natural light and
white room create high-key lighting
effect
^ As the World Caves In, 2017 –
low candlelight creates
melancholia
7. Editing and sound
• Diegetic sound is used to make the narrative feel more realistic to the audience
• Transitions between scenes are sometimes carried out using items that are present in the video
already, to keep the video flowing more naturally and keep the viewers interested
• Mostly the scenes of these music videos match the lyrics of their respective songs, making it easier
for the audience to understand and visualise the meaning
• These videos generally feature either a green screen animated segment, or employ the use of a film
camera to give the video a more vintage feel – here we can see two varying approaches in how the
artists' target demographics are catered for
• The pace of the editing matches the beat of the music, especially when there is a montage of clips
• Most of these videos feature atleast one clip using slow motion
8. Other codes and conventions
• Location – the videos are usually set in a small number of places so as not to lose the storyline, and
these places are often ones that the viewers will somehow be able to resonate with. Small details in
these environments are often focused on, for example yellowing grass in Sign of the Times, to
reinforce the narrative
• Credits – the end of the videos tend to cut or fade to a black screen, which features a copyright
logo and the name of the record label. Some videos feature the name of song and the band at the
beginning, like Cage the Elephant, or some feature it as part of the video, like The 1975
^ Cigarette Daydreams, 2014 - credits are
physically typed to appear onscreen in a
simple font
^ Sincerity is Scary, 2018 - band name is
credited as part of the setting, does not
detract from narrative