SpiderCloud Wireless has created a scalable small cell system architecture called E-RAN to address mobile RAN bottlenecks and provide a self-optimizing network that leverages 3G cellular and enterprise LAN. The system aims to increase enterprise ARPU and deliver profitable services such as managed network, video conferencing, and location-based services. SpiderCloud is tackling problems of profitable indoor coverage/capacity deployment, attracting and retaining customers, and centralized small cell management.