The document outlines Zoe Clippard's internship experience at Domino's Pizza where she implemented marketing strategies like a fundraiser day that raised $436 for a local cause and increased average sales by $901.53 compared to previous weeks, as well as connecting with local businesses which resulted in 22.92% redeeming a gift certificate and menu. The internship provided hands-on experience in expanding marketing efforts and analyzing sales data to measure the impact of implemented strategies.

1. By: Zoe Clippard
Bachelor of Science in Business
Entrepreneurship Concentration
Summer Semester 2016
Day One Day Two Day Three
Leighty's Farm Market Sister Shears Blair County Forest Fire Station
Leighty's Hunting & Clothing Outlet Inc Aquatic Imitations, LLC Beck's Maintenance
Bickel's Surplus Too Dave’s Barber Shop Cohen Law Office
Keystone Auto & Performance Dawn’s Auto Altoona Dental Restorations
New Pig Call Center G&G Auto Styles in Motion
Dick's Home Sales Blair County Builders Association Mihalko's General Contracting Inc
Riley's Small Engine Puritans Cleaners Amera Glass Inc
Black's Home Sales Himes Bros Tires PSUA Bus Testing
U-Pack Campbell's Sporting Goods Store A Cut Above Family Hair
Air Ground Xpress Inc Hollidaysburg Auto VA Hospital Maintenance Dep.
Ralph J Albarano & Sons Inc Blair Street Auto
Altoona Arthritis and Osteoporosis
Center
J & O Fireplaces State Farm Showcase Kitchens Inc
Five Star Powersports Verizon BK3
A. Duie Pyle Reliable Tire Wolf Furniture
Beer Barn Russell's Auto Repair Allstate
Burchfield Auto & Truck Largest Sign Peerstar LLC
Ansley RV McLanahan Corporation Manpower
Smith Furniture House of Fashion Tractor Supply Nulton Diagnostic and Treatment Center
Veeder-Root Pain and Wellness Center Shear Angles
Blue Knob Auto Sales Caliber Paintball Frank’s Auto
FedEx Ground Quality Correction and Inspections Budget Inn
Appliance Outlet Auto Doctor Plus 5 Star Power Warehouse
Spokes N Skis Auto Glass Ed's Auto
Reliance Bank Mattress World Allstate
Northwest Bank Game Stop
Meineke Car Care Center Cricket Wireless
Contact Hardware and Supply Brackney Leather
Benson Auto Sales Inc. Sprint
674 Auto Outlet H&R Block
Window World Kozees Emporium
Car Quest Firestone
Blue Knob Service Great Clips
Sheetz Quick Fill Rent-A-Center
Laurel Eye Clinic Music Emporium/Western
M&T Bank Pyramid Health
Altoona Soft Water U Haul
Advisor: Cynthia Wood
Owner: Sheldon Port
General Manager: Steph Hatch
Major Task: Expand Marketing
For Daytime Sales Attracts those interested in the cause to the
business
 Demonstrates the business has an active
interest in the community well-being
 Puts a real face to the business
 Gets to know the other businesses in our area
 Creates local connection
 Gives an enticing deal to new customers
 Donated $436.00 to Madison (10% of our
total days sales)
 Recommended 10 new fundraisers
How to Plan and Execute a
Fundraiser for Local Cause?
How to Connect with Local
Businesses?
Results
 Gave out 30 flyers to high foot traffic areas
 Domino’s mascot went outside for 3 hours
Results
Fundraiser Day
 132 orders
 Average order
$18.64
 Total sales
$2,460
Average Wednesdays
 83 average orders
 Average
sales$1,250
$0.00
$10,000.00
$20,000.00
$30,000.00
$40,000.00
$50,000.00
$60,000.00
$70,000.00
$80,000.00
$90,000.00
$100,000.00
Total
Sales
Dayshift
Sales
Evening
Sales
SalesinDollars
Time Shift
Internship Sales
3/7-5/8 (9 weeks
without Zoe)
5/9-7/10 (9
weeks with Zoe)
Change $ Change %
Total Sales -$1,984.06 -2.07%
Dayshift Sales
With Zoe
$901.53 4.20%
Evening Sales
Without Zoe
-$3,001.17 -4.07%
Sales Impact
The business names highlighted in blue are the
ones who used the coupon.
22.92% of the businesses used the coupon
 Gift certificate given
to each business
along with a menu