The document outlines goals and targets for the Northwest New Mexico Council of Governments (NNMCG) to achieve over the next few years. The key goals are to increase short-term revenues to $100,000, grow the new operations budget to $500,000, and conserve costs by 25%. The NNMCG also aims to take on more regional leadership roles by pursuing projects and initiatives related to sustainable communities, membership services, and convening stakeholders. Core values of the organization include teamwork, customer service, and adding value to the region.

1. GOALS & TARGETS:
NORTHWEST NEW MEXICO
 SOLVENCY/PROSPERITY
CORE VALUES: o Short‐term New Revenues (in FY 2011): COUNCIL OF GOVERNMENTS
$100,000
 The Social Contract:
o New Operations Budget (FY 2012: $500,000
We’re all in this
o General Reserve Fund: 3 months @
together.
$35,000/month = $105,000
 Show initiative, be
proactive; it’s o Regional Development Fund (invest in the
Region): $100,000
everybody’s job to NewMARC Strategies:
o
achieve success. (1) Stay SGIA Strong at $100,000
 Grow the pie; conserve (2) Carve statewide role as regional coordinator
the treasure. of service delivery & projecteering
 Anticipate, be (3) Help & advice from Lawrence Rael VISION:
accountable, lend a o Conservation: Save 25% in costs.
Leading the Field
hand.  REGIONAL LEADERSHIP: Products & Services
 Seek to Serve, to o “Sustainable Communities Initiative”: Go For It! to Empower
Enhance, to Add Value. Goal: $1,000,000 Communities &
 Unity & Teamwork: o “Membership”: “Next‐level” Customer Service;
Move the Region
“How we treat each Restore Dues Levels; Grow the Affiliates. Goal:
other is up to us.” $100,000
 Customer service, o “Flagships”: Success with Brownfields, RPO,
Byway/NatGeo, CEDS, CDBGs, Legislative TA
quality & excellence.
 Goal‐orientation, o “Heart of the Circle”: Convener of Roundtables,
constructive/creative Forums & Networks
problem‐solving, seek o “Projecteering”: Master project development;
Relevance & Results; Resource‐linker supreme
positive solutions.
 Honor those present;  INTERNAL OPERATIONS: Way of Doing Business
o Efficiency, Quality Control, Excellence
Honor those not
o Human Resources: Grow our core asset
present.
o Outstanding customer service, inside & out
o Model conservation, saving, stewardship
o Control, organize & manage paper & information
o Always seek to Add Value

2. THE C*O*G*
NORTHWEST NEW MEXICO COUNCIL OF GOVERNMENTS
PROMOTING REGIONAL COMPETENCE
Policymaking Researching Convening
Assisting local leaders to Conducting relevant & timely Organizing, facilitating &
research, develop & advocate for socioeconomic & demographic documenting meetings, forums &
sound public policy at the local, research in support of specific & networks for sharing knowledge,
state & federal levels. general development missions. best practices &”common work.”
Planning Resourcing Communicating
Researching, developing & Serving as a primary clearing‐ Serving as a hub, clearinghouse,
promoting local & regional plans house, liaison & advocacy disseminator & facilitator for
across all development partner in identifying & securing sharing timely, relevant &
disciplines. resources for development. meaningful information.
Projecteering Regionalizing Coordinating
Guiding & supporting the Connecting the dots between Facilitating, supporting &
development, prioritizing, jurisdictions, disciplines & guiding the work of inter‐agency
resourcing & implementation of initiatives, achieving economies groups toward achieving
sound projects. of scale & building synergy. common missions & objectives.
“REGIONAL COMPETENCE”
“My hope is that federal  acknowledges that “regions” are the essential
officials will recognize geographic units of the world’s economy, and
cooperation, not going it  refers to the extent to which regions embody: “We have the means
alone …, is the most, and to feed the world and
maybe only, appropriate  high levels of cooperation & collaboration
among all sectors of the economy (business, create universal
path to (federal) funding. prosperity.
industry, government, education, healthcare,
Not only does fostering
nonprofit);
cooperation help guarantee “What we lack
investing in the highest  a shared vision for the region, aligned with the
is political will and
priority projects for region’s unique assets and characteristics;
cooperative
rebuilding our regional  significant investment in & support for
competence.”
economies, it helps assure innovation, including systems for research,
that small jurisdictions, as development & implementation within the region; ‐‐ Buckminster Fuller,
well as large, will be  continuous improvement in broad‐based 20th‐century inventor,
beneficiaries …” economic participation by the regional scientist, futurist & author
population;
‐‐Bill Dodge,  commitment to long‐term sustainability of the
Regional Excellence
region’s communities, reflecting an effective
balance between development, quality of place, and
environmental quality.

3.
Planning
Projecteering
Policy‐
making
Researching
Advancing Northwest New Mexico
Resourcing by serving local governments
in regional partnership
Regionalizing
Coordinating
Convening
Communicating

4.
Environmental
Natural Protection
Resource Brownfields
Development Redevelopment
Transportation
Planning Food Security
Planning
Tourism & Byway
Development
Building a
Economic
Sustainable
Development
Northwest New Mexico
Enterprise
Facilitation
Energy Efficiency
Asset‐Building &
& Conservation
Financial Literacy
Healthcare Policy
Housing & & Healthy
Infrastructure Communities
Community
Leadership
Development

5.
High‐
functioning
Constructive &
TEAMWORK
Creative
PROBLEM‐SOLVING
Fostering &
maintaining
UNITY
Achieving & Supporting
PERSONAL EXCELLENCE
Building a
Shared Top Class
LEADERSHIP
Organization
Positive Vision &
GOAL‐ORIENTATION
Focus on SERVICE –
to one another & to
Shared our customers
CORE VALUES Building the
CULTURE OF
ENCOURAGEMENT
& ACCOUNTABILITY

6.  Loyalty to Team, to Core Values, to the Organization, to the Customer.
Fostering & maintaining
 If you see it here or hear it here, it stays here – in the circle.
UNITY  Honor those who are present, and those who are not present.
 No gossip or backbiting.
 Clear responsibility & accountability; & we help each other out as needed.
High‐functioning  Bring your best & highest energy, but allow others the same opportunity.
TEAMWORK  No limit to what we can do, if we don’t care who gets the credit.
 Contribute to positive morale; Happy people make a great team.
 Tough on issues/Easy on people; work the issue, look for the solution.
Constructive & Creative  Communicate! “It takes 2.” Don’t assume or presume. Listen first …
PROBLEM‐SOLVING  Be open to new ideas; don’t rush to judgment; seek the Best Solution.
 Offer your ideas to the “center of the table” – then let it belong to the group.
 Set personal goals; make a plan; get support; work the plan.
 Be the best you can be, & help all others to do the same.
Achieving & Supporting
 Identify, seek out & engage mentors to guide & encourage you on your plan.
PERSONAL EXCELLENCE
 Identify the standards, self‐evaluate &commit to continuous improvement.
 Everyone’s a leader – in some way, either formally or informally.
Shared  Each of us is responsible for fulfilling & modeling the social contract.
 Each of us is different – in personality, skills, experience. Bring it & share it!
LEADERSHIP
 Rise to the occasion. To succeed on this journey, it’ll take us all!
 Know, contribute to & share in the vision, the goals, the objectives.
 Eye on the Prize: don’t get discouraged by challenges; keep moving forward!
Positive Vision &
 Help monitor progress – your own, and the organization’s.
GOAL‐ORIENTATION  Look to achieve positive results; beyond busy‐work … be efficient & effective.
 Join the Social Contract: we’re all in this together.
 It’s everybody’s job to sustain & enhance the organization. Show initiative!
Shared
 Commit to finding new resources, and conserving on what we have.
CORE VALUES
 Anticipate the needs and lend a hand; no place for “it’s not my job.”
 The Ends do not justify the Means. Integrity means alignment.
 Model positive attitude, acceptance & acknowledgement. Be constructive!
Building the CULTURE  Eliminate the spirit of criticism; no judgmentalism or presumption.
of ENCOURAGEMENT  If I fall short, don’t put me down; help me get there. My success is yours, too.
& ACCOUNTABILITY  Catch people doing well &doing right; and let them know it.
 Be clear about accountability; then encourage excellence in its pursuit.
 Believe in the mission; align with the mission; own it & share it.
Focus on SERVICE – to one  We’re here to make things better in the world; it’s all about service.
another & to our customers  Start with service to each other; let that be the spirit & the foundation.
 Know the customer’s needs & goals; then add value – on their terms!

7. © Northwest New Mexico
Council of Governments, 2010
PROJECT READINESS
TRIAGE
Grade E Grade D Grade C Grade B Grade A
A preliminary idea Preliminary project Scope of the project is Preliminary Full planned &
based on an description, needs getting honed, Engineering Report, investable, with fully
identified need, but assessment, statistical feasibility assessment budget estimates, vetted plans & specs,
with no shape to a data & clearer is done, community clearances, clearances, budgets,
project plan. direction … but still stakeholders are specifications, commitments, &
no specific project involved & ownership multiple funders ready
plan. supportive, and there documents, etc. are to pitch in.
is a ball-park sense of all complete.
all pieces involved,
including cost.
BEGINNER INTERMEDIATE ADVANCED
Projects in infancy stage, needing Projects are in motion, approaching a stage of Projects demonstrate a high
preliminary planning & readiness, but need additional planning & degree of readiness (“shovel-
development, with results to be development dollars to move into the ready”), sufficient to access
achieved beyond a 3-year horizon. Advanced stage; potentially implementable immediate funding & investment
within a 1-to-3-year timeframe. opportunities.

8. a “3‐M” NORTHWEST NEW MEXICO COUNCIL OF GOVERNMENTS
approach to
achieving focus Reinventing for Success:
© NWNMCOG
2011
MISSION MEANS MODALITY
 establish & sustain team unity
• by creating a top‐class  foster the “culture of encouragement”
Leading the organization committed to  promote professional “growth in excellence”
Field service & excellence  be goal‐oriented & accountable
 tap best practices & network with the best
 grantsmanship – identify, link to, & help bring in
to • through relevant, responsive & quality community development resources
service that adds value to the work &  provide planning & technical assistance services
Empower resources of local, state & federal across all disciplines, in service to local goals
government
Communities  facilitate group processes to support innovation &
continuous improvement
 convene & facilitate the regional conversation
& • by promoting regional competence &
cooperation  articulate & promote the regional vision plan
Move the • by creating economies of scale &  coordinate inter‐jurisdictional & regional initiatives
leveraging resources for development  monitor & communicate regional progress
Region • by being accountable for change
 assemble & manage a regional development fund
 keep “connecting the dots”!