Internet User Profile 2543

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Internet User Profile of Thailand 2000

√“¬ß“πº≈°“√ ”√«®°≈àÿ¡ºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ
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ISBN 974-7360-58-6
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Ministry of Science Technology and Environment,
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·À≈àß∑’Ë¡“ Internet Information Resource Center, ‡π§‡∑§ (www.nectec.or.th/internet)

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®”π«πºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ ª√–¡“≥ 2.3 ≈â“π§π, 3.6 §π µàÕ Ÿµ√°“√§”π«≥¢Õß
„πª√–‡∑»‰∑¬ (ª√–¡“≥°“√) æƒ»®‘°“¬π 2543 ª√–™“°√ 100 §π æ≈‡√◊Õµ√’ª√– “∑ »√’º¥ÿß
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„πª√–‡∑»‰∑¬ (ª√–¡“≥°“√) ª√–¡“≥°≈“ßªï 2543 ª√–™“°√ 1,000 §π §Õ¡æ‘«‡µÕ√å ‰∑¬
®”π«π™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬ 6,515 ™◊ËÕ, ∏—π«“§¡ THNIC (∑’‡Õ™π‘°)
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®”π«π‡§√◊ËÕß§Õ¡æ‘«‡µÕ√å 71,995 ‡§√◊ËÕß, 1.1 ‡§√◊ËÕß µàÕ Internet Information
¿“¬„µâ™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬ æƒ…¿“§¡ 2543 ª√–™“°√ 1,000 §π Resource Center,
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Õ‘π‡∑Õ√å‡πÁµ or.th/internet)
§«“¡‡√Á«√«¡«ß®√ —≠≠“≥ ¢“‡¢â“ 316.375 Mbps, Internet Information
√–À«à“ßª√–‡∑» ¢“ÕÕ° 215.437 Mbps, Resource Center,
(International Bandwidth) ¡°√“§¡ 2544 ‡π§‡∑§ (www.nectec
.or.th/internet)
®”π«π‚√ß‡√’¬π∑’Ë‡™◊ËÕ¡µàÕ°—∫ 2,184 ·Ààß, 5.8% ¢Õß‚√ß‡√’¬π www.school.net.th
‡§√◊Õ¢à“¬ SchoolNet ¡°√“§¡ 2544 ∑—ÈßÀ¡¥
®”π«π¡À“«‘∑¬“≈—¬ 82 ·Ààß, ¡‘∂ÿπ“¬π 2543 ∑∫«ß¡À“«‘∑¬“≈—¬
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∂“∫—π√“™¿—Æ 36,
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. ª°µ‘ ∑’Ë¡’ºŸâ‡™à“·≈â« ¡’π“§¡ 2543 ª√–™“°√ 100 §π
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‡§≈◊ËÕπ∑’Ë ¡’π“§¡ 2543 ª√–™“°√ 100 §π
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ª√‘¡“≥ —≠≠“≥‡¢â“-ÕÕ° »Ÿπ¬å·≈°‡ª≈’Ë¬π —≠≠“≥
Internet Information Research (IIR)

·À≈àß∑’Ë¡“: Internet Information Resource Center, ‡π§‡∑§ (www.nectec.or.th/internet)

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


ºŸâ „Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ‡™‘ßæ“≥‘™¬å (ISP) „πª√–‡∑»‰∑¬
ISP Address
A-NET A-NET Co., Ltd.
23 ANEW Building
Soi Charoen Nakorn 14
Charoen Nakorn Road, Klongsan
Bangkok 10600
Tel: 861-1555 Fax 861-1544
e-mail: info@a-net.net.th
Asia Access INET (Thailand) Co., Ltd.
1043 Phaholythin Road, Phayathai
Bangkok 10400
Tel 617-3990 - 9 Fax. 6170935
e-mail: contact@asiaaccess.net.th
Asia Infonet Asia Infonet Co., Ltd.
17th Floor, Fortune Town Building,
1 Ratchadapisek Road, Din Deang
Bangkok 10320
Tel: 641-1800 Ext. 4710-3
Fax: 641-1808, 641-1830
e-mail: service@asianet.co.th
CS Com C.S. Communications Co., Ltd.
414 Shinawatra Tower, 18th Floor
Phahonyothin Road, Samsennai
Phayathai, Bangkok 10400.
Tel: 299-5000 Ext. 4235-8
Fax: 299-5426
e-mail: marketing@cscoms.com
CWN Chomanan World Net Co., Ltd.
71/1 Moo 3, Jangwattana Road
Talad Bangkhen, Laksi
Bangkok 10210
Tel: 973-3146-48 Fax: 973-4246
e-mail: mktg@cwn.net.th

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


ISP Address
CWT Cable & Wireless Network (Thailand) Ltd.
CAT Telecom Tower 16th Fl.
Trok Wat Muangkae, Charoenkrung Rd.
Bangruk, Bangkok 10500
Tel: 637-3000 Fax: 639-5383
e-mail: contact@cwasia.net.th
Data Line Thai Data Line Thai Co., Ltd.
1252 Pattanakan Rd, Suanluang,Pravate
Bangkok 10250.
Tel: 310-5333 - 5 Fax: 310-5332
e-mail: sales@linethai.net.th
EZ Net e-mail: info@princess1.com
website: www.eznet.co.th
Far East Internet Far East Internet Co., Ltd.
IFEC Building, 29 Soi Ramkhamhaeng 22
Ramkhamhaeng Road, Huamark, Bangkapi
Bangkok 10240.
Tel: 318-3272 Ext. 1148 Fax: 318-0574
e-mail: info@fareast.net.th
Idea Net Idea Net Co., Ltd.
Sinthorn Building, 48th Floor
77/193 Krung Thonburi Road, Klongsan
Bangkok 10600.
Tel: 440-0440 - 7 Fax: 440-0450
e-mail: sales@idn.co.th
Internet Thailand Internet Thailand Co., Ltd.
Bangkok Thai Tower, 12th Floor
Rangnam Road, Phayathai
Bangkok 10400.
Tel: 642-7065 - 6 Fax: 640-0456
e-mail: info@inet.co.th

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


ISP Address
JI-Net Jasmine Internet Co., Ltd.
200 Moo 4, 8th Fl., Chaengwatana Road
Pakkred, Nonthaburi 11120
Tel: 502-3700 Fax: 502-3737
e-mail: cs@ji-net.com
KSC KSC Commercial Internet Co., Ltd.
333/100 Laksi Plaza, 12th Floor,
Tower 1 Changwattana Road, Laksi
Bangkok 10210.
Tel: 576-0899, 576-0990
Fax: 576-0900 to 576-0907
e-mail: info@ksc.net.th
Loxinfo Loxley Information Services Co., Ltd.
Loxley Suapah Building
304 Suapah Road, Promprab Suttruphai
Bangkok 10100.
Tel: 622-5588 Fax: 622-5666
e-mail: info@loxinfo.co.th
RoyNet Roynet Co., Ltd.
8th Floor Grand Amarin Tower
1550 New Petchburi Road
Makasan, Rajtevi, Bangkok 10310
Tel. 652-8600 Fax. 652-8605
e-mail: info@mbox.roynet.co.th
Samart Samart InfoNet Co., Ltd.
99/12 Moo 4, Software Park Building
24th Fl. Chaengwattana Road
Klong Gluar, Pak-Kred Nonthaburi 11120
Tel: 502-6844 Fax: 502-6883
e-mail: infonet@samarts.com

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


ISP Address
SGA Siam Global Access Co., Ltd.
2/4 Samugkeepai Tower G-Fl., North Park
Vibhavadi Rangsit Rd., Laksi
Bangkok 10210
Tel: 955-0281-8
Fax: 955-0290, 955-1421
e-mail: marketing@sga.net.th
World Net WorldNet & Services Co., Ltd.
333 Lao Peng Nguan Tower 1 Bldg., 28th Fl.
Vibhavadi Rangsit Rd., Ladyao,
Chatuchak Bangkok 10900
Tel: 618-8888 Fax: 618-8455-6
e-mail: sales@pacific.net.th,
marketing@pacific.net.th

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


‡§√◊Õ¢à“¬‡§‡∫‘≈„µâπÈ”‡æ◊ËÕ‚∑√§¡π“§¡√–À«à“ßª√–‡∑»
´÷Ëß‡ªìπ‚§√ß √â“ßæ◊Èπ∞“π ”À√—∫∫√‘°“√‚∑√»—æ∑å·≈–Õ‘π‡∑Õ√å‡πÁµ

*‡Õ◊ÈÕ‡øóôÕ¿“æ‚¥¬ Teleglobe Co., Ltd.
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“√∫—≠

§”π” ........................................................................................................................................................................... 3
¿“æ√«¡¢Õß ∂“π¿“æ°“√æ—≤π“Õ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ....................................................... 5
∫∑ √ÿª ”À√—∫ºŸâ∫√‘À“√ .................................................................................................................................... 28
°“√°√–®“¬¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬............................................................................. 36
‡æ» (Gender) .....................................................................................................................................................37
Õ“¬ÿ (Age) ........................................................................................................................................................... 38
∑’ËÕ¬Ÿàªí®®ÿ∫—π (Location) ................................................................................................................................39
‡¢µ∑’ËÕ¬Ÿà (Urban versus Rural) .............................................................................................................. 40
∂“π– ¡√ (Marital Status)................................................................................................................41
®”π«π ¡“™‘°„π§√—«‡√◊Õπ (Number of Household Members) ....................................... 42
®”π«π ¡“™‘°„π§√—«‡√◊Õπ∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ
(Number of Internet Users in the Household) .................................................................... 43
√“¬‰¥â¢Õß§√—«‡√◊ÕπµàÕ‡¥◊Õπ (Monthly Household Income)................................................44
°“√»÷°…“ (Level of Education).............................................................................................................45
§«“¡√Ÿâ¿“…“Õ—ß°ƒ… (English Proficiency) ....................................................................................... 46
“¢“°“√»÷°…“ (Major of Education) ................................................................................................47
∂“π–°“√∑”ß“π (Employment).......................................................................................................... 50
“¢“Õ“™’æ (Sector Employed) ..............................................................................................................51
ª√–‡¿∑¢ÕßÀπà«¬ß“π (Type of Employment).............................................................................54
ª√– ∫°“√≥å°“√„™âÕ‘π‡∑Õ√å‡πÁµ (Years on Internet) ................................................................55
∂“π∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ (Point of Access) ....................................................................................... 56
°“√¡’§Õ¡æ‘«‡µÕ√å∑’Ë∫â“π (Home Computer) ...................................................................................57
°“√‡¢â“∂÷ßÕ‘π‡∑Õ√å‡πÁµ (Internet Access)....................................................................................... 58
ºŸâ√à«¡„™â∫—≠™’Õ‘π‡∑Õ√å‡πÁµ (Internet Account Sharing) ..........................................................59
≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ (Internet Activities) ..........................................................................60

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≈—°…≥–¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’Ë¡“°∑’Ë ÿ¥ (Internet Top Activity).....................................62
®”π«π™—Ë«‚¡ß∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“Àå (Weekly Hours of Use) .....................................64
‡«≈“∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ (Time of Use) ...................................................................................................65
∫√“«‡´Õ√å∑’Ë „™â (Browser) .............................................................................................................................66
§«“¡‡√Á« (Speed) ........................................................................................................................................... 67
ª√–‚¬™πå ”§—≠∑’Ë ÿ¥∑’Ë ‰¥â√—∫®“°Õ‘π‡∑Õ√å‡πÁµ (Perceived Top Benefit) .............................68
ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµ
(Perceived Problems Concerning the Internet)....................................................................69
°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ (Internet Purchase)............................................. 73
‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ
(Reasons against Internet Purchase) ..........................................................................................74
‘π§â“À√◊Õ∫√‘°“√∑’Ë‡§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ
(Goods and Services Purchased) ....................................................................................................76
ª√– ∫°“√≥å°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬
(Years on Internet by Gender) ..........................................................................................................79
≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬
(Internet Activities by Gender) .........................................................................................................80
≈—°…≥–¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’Ë¡“°∑’Ë ÿ¥‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬
(Internet Top Activity by Gender) ................................................................................................. 82
®”π«π™—Ë«‚¡ß∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“Àå‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬
(Weekly Hours of Use by Gender)................................................................................................. 84
ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬
(Perceived Problems by Gender)......................................................................................................85
°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬
(Internet Purchase by Gender)..........................................................................................................88

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫ À≠‘ß-™“¬
(Reasons against Internet Purchase by Gender)...............................................................89
‘π§â“À√◊Õ∫√‘°“√∑’Ë‡§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫ À≠‘ß-™“¬
(Goods and Services Purchased by Gender).........................................................................91
≈—°…≥–°“√„™â∑’Ë¡“°∑’Ë ÿ¥‡ª√’¬∫‡∑’¬∫°≈ÿà¡Õ“¬ÿ
(Internet Top Activity by Age) ..........................................................................................................94
®”π«π™—Ë«‚¡ß∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“Àå‡ª√’¬∫‡∑’¬∫°≈ÿà¡Õ“¬ÿ
(Weekly Hours of Use by Age) .........................................................................................................96
‡«≈“∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫°≈ÿà¡Õ“¬ÿ
(Time of Use by Age) .............................................................................................................................. 97
¿“§ºπ«°
·∫∫ Õ∫∂“¡ .................................................................................................................................................... 100
·ºßº—ß‚§√ß √â“ß§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ .............................................. 108
√“¬™◊ËÕºŸâ¥”‡π‘π‚§√ß°“√ ............................................................................................................................. 110
√“¬™◊ËÕ∫ÿ§≈“°√¢Õß ”π—°ß“π‡≈¢“πÿ°“√§≥–°√√¡°“√
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Report ‡Õ° “√‡≈à¡π’È‡ªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ 35
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¿“§‡Àπ◊Õ
North 8

¿“§°≈“ß ¿“§µ–«—πÕÕ°‡©’¬ß‡Àπ◊Õ
Central 10.9 Northeast 5.7
µà“ßª√–‡∑» Abroad 1.2

°√ÿß‡∑æœ Bangkok 55.2

ª√‘¡≥±≈ Suburbs 14.4

¿“§„µâ
South 4.7

Diffusion of the Internet in Thailand
(all regions included =100 percent)
À¡“¬‡Àµÿ: „π√“¬ß“π©∫—∫π’È ª√‘¡≥±≈À¡“¬∂÷ß ππ∑∫ÿ√’ ª∑ÿ¡∏“π’ ·≈– ¡ÿ∑√ª√“°“√

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Gender

ªï 2542 (Year 1999) 1

™“¬ À≠‘ß
(Male) (Female)
65.1 34.9

ªï 2543 (Year 2000)

™“¬
(Male)
50.8

À≠‘ß
(Female)
49.2

‡æ» À≠‘ß ™“¬ √«¡
Gender Female Male Total
®”π«π 1,209 1,250 2,459
Frequency
√âÕ¬≈– 49.2 50.8 100
Percent
1
®“°Àπ—ß ◊Õ ç√“¬ß“πº≈°“√ ”√«®°≈ÿà¡ºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬é ªï 2542
¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


Õ“¬ÿ
Age

ªï 2542 (Year 1999)
57.5

ªï 2543 (Year 2000)
√âÕ¬≈– 22.6
Percent 11.2
7.4
60 0.1 1 0.2 0

50 50.3

40

30
23.2
20
15.6
10 7.6
0.7 1.3 1.1 0.1
0
< 10 10-19 20-29 30-39 40-49 50-59 60-69 70 +

Õ“¬ÿ < 10 10-14 15-19 20-29 30-39 40-49 50-59 60-69 70+ √«¡
Age Total
®”π«π 18 124 261 1,238 572 187 32 27 2 2,461
Frequency
√âÕ¬≈– 0.7 5 10.6 50.3 23.2 7.6 1.3 1.1 0.1 100
Percent

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


∑’ËÕ¬Ÿàªí®®ÿ∫—π
Location

54.4 ªï 2542 (Year 1999)

ªï 2543 (Year 2000)
13.3
√âÕ¬≈– 8.4 10.4 7
Percent 5 1.5
60
55.2
50

40

30

20
14.4
10.9
10 8 5.7 4.7
1.2
0
¿“§°≈“ß
Central

¿“§‡Àπ◊Õ

¿“§„µâ
Suburbs

¿“§µ–«—πÕÕ°‡©’¬ß‡Àπ◊Õ
Northeast
°√ÿß‡∑æœ

µà“ßª√–‡∑»
Bangkok

ª√‘¡≥±≈

North

South

Abroad

∑’ËÕ¬Ÿà °√ÿß‡∑æœ ª√‘¡≥±≈ ¿“§°≈“ß ¿“§‡Àπ◊Õ ¿“§µÕ.π. ¿“§„µâ µà“ßª√–‡∑» √«¡
Location Bangkok Suburbs Central North Northeast South Abroad Total
®”π«π 1,351 352 266 195 139 115 29 2,447
Frequency
√âÕ¬≈– 55.2 14.4 10.9 8 5.7 4.7 1.2 100
Percent
À¡“¬‡Àµÿ: „π√“¬ß“π©∫—∫π’È ª√‘¡≥±≈À¡“¬∂÷ß ππ∑∫ÿ√’ ª∑ÿ¡∏“π’ ·≈– ¡ÿ∑√ª√“°“√

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


‡¢µ∑’ËÕ¬Ÿà
Urban versus Rural

ªï 2543 (Year 2000)
√âÕ¬≈–
Percent
80
70
70.9
60
50
40
30
20 16.5
10 9.2
2.4 1.1
0
°∑¡. ·≈–ª√‘¡≥±≈

Chaing-mai
‡™’¬ß„À¡à

Õ”‡¿Õ‡¡◊Õß

πÕ°Õ”‡¿Õ‡¡◊Õß
Urban

µà“ßª√–‡∑»
Abroad
Bangkok & suburbs

Other Urban

‡¢µ∑’ËÕ¬Ÿà °∑¡. ·≈–ª√‘¡≥±≈ ‡™’¬ß„À¡à Õ”‡¿Õ‡¡◊Õß πÕ°Õ”‡¿Õ‡¡◊Õß µà“ßª√–‡∑» √«¡
Urban vs. Rural Bangkok & suburbs Chaing-mai Other Urban Rural Abroad Total
®”π«π 1,740 58 405 226 26 2,455
Frequency
√âÕ¬≈– 70.9 2.4 16.5 9.2 1.1 100
Percent

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


∂“π– ¡√
Marital Status

Õ◊ËπÊ
Others
1.6
¡√ ¡’∫ÿµ√
Married with Children
15.8

¡√ ‰¡à¡’∫ÿµ√
Married without Children
9

‚ ¥
Single
73.6

∂“π– ¡√ ‚ ¥ ¡√ ‰¡à¡’∫ÿµ√ ¡√ ¡’∫ÿµ√ Õ◊ËπÊ √«¡
Marital Status Single Married without Children Married with Children Others Total
®”π«π 1,804 221 387 38 2,450
Frequency
√âÕ¬≈– 73.6 9 15.8 1.6 100
Percent

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


®”π«π ¡“™‘°„π§√—«‡√◊Õπ
Number of Household Members

√âÕ¬≈–
Percent
25
22.1
20 19.5
18.6

15
12.6 11.9
10 9.2
6
5

0
1 2 3 4 5 6 >6

¡“™‘°„π§√—«‡√◊Õπ 1 2 3 4 5 6 >6 √«¡
Household Members Total
®”π«π 147 306 453 537 475 289 223 2,430
Frequency
√âÕ¬≈– 6 12.6 18.6 22.1 19.5 11.9 9.2 100
Percent

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


®”π«π ¡“™‘°„π§√—«‡√◊Õπ∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ
Number of Internet Users in the Household

√âÕ¬≈–
Percent
40
36.6

30 29.4

20.7
20

10 8.8

3.3
0.7 0.4
0
1 2 3 4 5 6 >6

¡“™‘°„π§√—«‡√◊Õπ∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ 1 2 3 4 5 6 >6 √«¡
Internet Users in the Household Total
®”π«π 717 893 505 215 81 18 9 2,438
Frequency
√âÕ¬≈– 29.4 36.6 20.7 8.8 3.3 0.7 0.4 100
Percent

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


√“¬‰¥â¢Õß§√—«‡√◊ÕπµàÕ‡¥◊Õπ (∫“∑)
Monthly Household Income (⁄Baht)

√âÕ¬≈–
Percent
30
25.9
25

20 18.9
17.7
15 13.8

10
7.8
5 4.7 4.4
2.9 2.5 1.5
0
110,001-130,000

130,001-150,000
90,001-110,000
10,000-20,000

20,001-30,000

30,001-50,000

50,001-70,000

70,001-90,000
< 10,000

> 150,000

√“¬‰¥â <10,000 10,000- 20,001- 30,001- 50,001- 70,001- 90,001- 110,001- 130,001- >150,000 √«¡
Income 20,000 30,000 50,000 70,000 90,000 110,000 130,000 150,000 Total
®”π«π 190 434 463 634 338 114 70 61 37 108 2,449
Frequency
√âÕ¬≈– 7.8 17.7 18.9 25.9 13.8 4.7 2.9 2.5 1.5 4.4 100
Percent

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


°“√»÷°…“
Level of Education
ªï 2542 (Year 1999)
‚¥¬√«¡ºŸâ®∫°“√»÷°…“·≈–ºŸâ∑’Ë°”≈—ß»÷°…“‡¢â“¥â«¬°—π
67.9

ªï 2543 (Year 2000)
√âÕ¬≈– 19.4
Percent
1.5 3 1.6 5 1.6
70

60 57.2
50

40

30

20
14.5
10 8.9 9.3
6.3
3.3
0 0.5
µË”°«à“¡—∏¬¡ª≈“¬ ¡—∏¬¡ª≈“¬ ª«™. ª« ./Õπÿª√‘≠≠“ ª.µ√’ ª.‚∑ ª.‡Õ°
Less than High School Lower Upper Bachelor Master Doctorate
High School Vocational Vocational

°“√»÷°…“ µË”°«à“¡—∏¬¡ª≈“¬ ¡—∏¬¡ª≈“¬ ª«™. ª« ./Õπÿª√‘≠≠“ ª.µ√’ ª.‚∑ ª.‡Õ° √«¡
Education Less than High Lower Upper Bachelor Master Doctorate Total
High School School Vocational Vocational
®”π«π 154 217 81 228 1400 355 13 2,448
Frequency
√âÕ¬≈– 6.3 8.9 3.3 9.3 57.2 14.5 0.5 100
Percent
Note: As of December 2000, 1US$ = 44.0 Baht.

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


§«“¡√Ÿâ¿“…“Õ—ß°ƒ…
English Proficiency
√âÕ¬≈–
Percent
50

42.9
40 38

30

20

11.3
10
7

0.8
0
¥’¡“° ¥’ æÕ„™â πâÕ¬ ‰¡à¡’
Excellent Good Fair Limited None
¥’¡“° À¡“¬∂÷ß ‰¡à¡’ªí≠À“„π°“√ ◊ËÕ “√‡≈¬∑—ÈßÕà“π·≈–æŸ¥
¥’ À¡“¬∂÷ß Õà“π‡¢â“„®¥’ ·≈–æÕæŸ¥‰¥â·¡â®–‰¡à§≈àÕß¡“°π—°
æÕ„™â À¡“¬∂÷ß ¬—ß¡’ªí≠À“Õ¬Ÿà∫â“ß ∑—ÈßÕà“π·≈–æŸ¥
πâÕ¬ À¡“¬∂÷ß ¡’ªí≠À“¡“°∑—ÈßÕà“π·≈–æŸ¥
‰¡à¡’ À¡“¬∂÷ß ‰¡à¡’§«“¡√Ÿâ¿“…“Õ—ß°ƒ…‡≈¬

§«“¡√Ÿâ¿“…“Õ—ß°ƒ… ¥’¡“° ¥’ æÕ„™â πâÕ¬ ‰¡à¡’ √«¡
English Proficiency Excellent Good Fair Limited None Total
®”π«π 172 934 1053 277 20 2,456
Frequency
√âÕ¬≈– 7 38 42.9 11.3 0.8 100
Percent

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


“¢“°“√»÷°…“
Major of Education

√«¡«‘∑¬“»“ µ√å/«‘»«œ ¥â“π∑’Ë‡°’Ë¬«¢âÕß°—∫‰Õ∑’ 21.4
Subtotal IT-related Science/Engineering
æ“π‘™¬°“√»“ µ√åÀ√◊Õ∫√‘À“√ 19
Business, Management
§Õ¡æ‘«‡µÕ√å‡æ◊ËÕ∏ÿ√°‘®, ∫√‘À“√√–∫∫ “√ π‡∑» 7.4
Computer for Business, MIS
‡»√…∞»“ µ√å √—∞»“ µ√å —ß§¡»“ µ√å 5.8
Social Science
«‘»«œ “¢“Õ◊Ëπ 5.4
Other Engineering
◊ËÕ “√¡«≈™π 4.7
Mass Communication
»÷°…“»“ µ√å 4.2
Education
«‘∑¬“»“ µ√å “¢“Õ◊Ëπ 4
Other Sciences
·æ∑¬å»“ µ√å ·≈–Õ◊ËπÊ ∑’Ë‡°’Ë¬«¢âÕß 3.3
Medicine, Healthcare
Õ—°…√»“ µ√å ‚∫√“≥§¥’ »“ π“ ª√—™≠“ 2.9
Liberal Arts
π‘µ‘»“ µ√å 1.8
Law
§≥‘µ»“ µ√å 1.5
Mathematics
∂‘µ‘·≈– ∂‘µ‘ª√–¬ÿ°µå 1.3
Statistics
‡°…µ√»“ µ√å ·≈–Õ◊ËπÊ ∑’Ë‡°’Ë¬«¢âÕß 1.3
Agriculture
»‘≈ª– 1.1
Fine Arts
∂“ªíµ¬°√√¡»“ µ√å 0.7
Architect
‚¿™π“°“√
Food and Beverage 0.4
‰¡à¡’ “¢“‡®“–®ß 8.7
No Major
Õ◊πÊ
Ë 5.4
Others
0 5 10 15 20 25
√âÕ¬≈–
Percent

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


“¢“ ®”π«π √âÕ¬≈–
Major of Education Frequency Percent
«‘∑¬“»“ µ√å§Õ¡æ‘«‡µÕ√å 76 3.2
Computer Science
«‘∑¬“°“√§Õ¡æ‘«‡µÕ√å 172 7.2
Computer Science
«‘»«‰øøÑ“ Õ‘‡≈Á°∑√Õπ‘° å ◊ËÕ “√ 154 6.4
Electrical/Electronics/Communication Engineering
«‘»«§Õ¡æ‘«‡µÕ√å 93 3.9
Computer Engineering
«‘»«‚∑√§¡π“§¡ 18 0.8
Telecommunication Engineering
√«¡«‘∑¬“»“ µ√å/«‘»«œ ¥â“π∑’Ë‡°’Ë¬«¢âÕß°—∫‰Õ∑’ 513 21.4
Subtotal IT-related Science/Engineering
æ“π‘™¬°“√»“ µ√åÀ√◊Õ∫√‘À“√ 455 19
Business, Management
§Õ¡æ‘«‡µÕ√å‡æ◊ËÕ∏ÿ√°‘®, ∫√‘À“√√–∫∫ “√ π‡∑» 178 7.4
Computer for Business, MIS
‡»√…∞»“ µ√å √—∞»“ µ√å —ß§¡»“ µ√å 139 5.8
Social Science
«‘»«œ “¢“Õ◊Ëπ 130 5.4
Other Engineering
◊ËÕ “√¡«≈™π 112 4.7
Mass Communication
»÷°…“»“ µ√å 100 4.2
Education
«‘∑¬“»“ µ√å “¢“Õ◊Ëπ 95 4
Other Sciences
·æ∑¬å»“ µ√å ·≈–Õ◊ËπÊ ∑’Ë‡°’Ë¬«¢âÕß 78 3.3
Medicine, Healthcare

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


“¢“ ®”π«π √âÕ¬≈–
Major of Education Frequency Percent
Õ—°…√»“ µ√å ‚∫√“≥§¥’ »“ π“ ª√—™≠“ 70 2.9
Liberal Arts
π‘µ‘»“ µ√å 42 1.8
Law
§≥‘µ»“ µ√å 35 1.5
Mathematics
∂‘µ‘·≈– ∂‘µ‘ª√–¬ÿ°µå 32 1.3
Statistics
‡°…µ√»“ µ√å ·≈–Õ◊ËπÊ ∑’Ë‡°’Ë¬«¢âÕß ‡™àπ —µ«·æ∑¬å 31 1.3
Agriculture
»≈ª–
‘ 26 1.1
Fine Arts
∂“ªíµ¬°√√¡»“ µ√å 16 0.7
Architect
‚¿™π“°“√ 10 0.4
Food and Beverage
‰¡à¡’ “¢“‡®“–®ß 209 8.7
No Major
Õ◊ËπÊ 129 5.4
Others
√«¡ 2,400 100
Total

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


∂“π–°“√∑”ß“π
Employment

√âÕ¬≈–
Percent
60

50 50.2

40

30 26.7
20 16.3
10 6.3
0.5
0
‰¡à∑”ß“π(»÷°…“Õ¬Ÿà)

Unemployed

∑”ß“π·≈–»÷°…“Õ¬Ÿà
‡°…’¬≥

(Full Time Student)

‰¡à∑”ß“π

Employed

∑”ß“πÕ¬Ÿà
Retired

Unemployed

(Part Time Student)

Employed

°“√∑”ß“π ‡°…’¬≥ ‰¡à∑”ß“π ‰¡à∑”ß“π ∑”ß“π·≈– ∑”ß“πÕ¬Ÿà √«¡
Employment (»÷°…“Õ¬Ÿà) »÷°…“Õ¬Ÿà¥â«¬
Retired Unemployed Unemployed Employed Employed Total
(Full Time Student) (Part Time Student)
®”π«π 11 649 154 395 1218 2,427
Frequency
√âÕ¬≈– 0.5 26.7 6.3 16.3 50.2 100
Percent

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


“¢“Õ“™’æ
Sector Employed
º≈‘µ/¢“¬/„Àâ∫√‘°“√/¥Ÿ·≈§«∫§ÿ¡ §Õ¡æ‘«‡µÕ√å,
‚ª√·°√¡, ‡§√◊Õ¢à“¬, À√◊ÕÕÿª°√≥å∑’Ë‡°’Ë¬«¢âÕß 22.4
IT
°“√»÷°…“, °“√«‘®—¬ 10.9
Education, Research
Õÿµ “À°√√¡Õ◊ËπÊ 9.5
Manufacturing
°“√‡ß‘π, °“√∏π“§“√
Banking, Finance 6.5
¢“¬ª≈’° ‘π§â“Õ◊ËπÊ 4.8
Retail
“∏“√≥ ÿ¢·≈–°“√∫”∫—¥‚√§ 4.5
Healthcare
¢à“« “√, ◊ËÕ “√, ‚¶…≥“ 4.4
Mass Communication, Advertising
∑àÕß‡∑’Ë¬«, ‚√ß·√¡, √â“πÕ“À“√ 3.3
Tourism, Hotel, Restaurant
“∏“√≥Ÿª ‚¿§ 3.2
Electricity, Telephone, Waterworks
°àÕ √â“ß, ®—¥‡™à“-´◊ÈÕÕ“§“√, ∑’Ë¥‘π 3.1
Construction, Real Estate
π”‡¢â“-À√◊Õ àßÕÕ° 3
Import-Export
¢π àß, §¡π“§¡, §≈—ß ‘π§â“ 2.7
Transportation, Warehousing
¢“¬ àß ‘π§â“Õ◊ËπÊ 2.4
Wholesale
°ÆÀ¡“¬ 1.9
Law
‡°…µ√°√√¡ 1.6
Agriculture
∫—π‡∑‘ß·≈–»‘≈ª– 1.5
Entertainment, Art
°“√«“ßπ‚¬∫“¬¿“§√—∞ 1.5
Governmental Policy Making
°“√∑À“√ 1.2
Military
∑’Ëª√÷°…“∑“ß∏ÿ√°‘® 0.8
Business Consulting
Õ◊πÊ
Ë 10.9
Others
0 5 10 15 20 25
√âÕ¬≈–
Percent
”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


“¢“Õ“™’æ ®”π«π √âÕ¬≈–
Sector Employed Frequency Percent
º≈‘µ/¢“¬/„Àâ∫√‘°“√/¥Ÿ·≈§«∫§ÿ¡ §Õ¡æ‘«‡µÕ√å, ‚ª√·°√¡, 346 22.4
‡§√◊Õ¢à“¬, À√◊ÕÕÿª°√≥å∑’Ë‡°’Ë¬«¢âÕß
IT
°“√»÷°…“, °“√«‘®—¬ 169 10.9
Education, Research
Õÿµ “À°√√¡Õ◊ËπÊ 147 9.5
Manufacturing
°“√‡ß‘π, °“√∏π“§“√ 101 6.5
Banking, Finance
¢“¬ª≈’° ‘π§â“Õ◊ËπÊ 75 4.8
Retail
“∏“√≥ ÿ¢·≈–°“√∫”∫—¥‚√§ 69 4.5
Healthcare
¢à“« “√, ◊ËÕ “√, ‚¶…≥“ 68 4.4
Mass Communication, Advertising
∑àÕß‡∑’Ë¬«, ‚√ß·√¡, √â“πÕ“À“√ 51 3.3
Tourism, Hotel, Restaurant
“∏“√≥Ÿª ‚¿§ 49 3.2
Electricity, Telephone, Waterworks
°àÕ √â“ß, ®—¥‡™à“-´◊ÈÕÕ“§“√, ∑’Ë¥‘π 48 3.1
Construction, Real Estate
π”‡¢â“-À√◊Õ àßÕÕ° 47 3
Import-Export
¢π àß, §¡π“§¡, §≈—ß ‘π§â“ 42 2.7
Transportation, Warehousing
¢“¬ àß ‘π§â“Õ◊ËπÊ 37 2.4
Wholesale
°ÆÀ¡“¬ 29 1.9
Law
”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


“¢“Õ“™’æ ®”π«π √âÕ¬≈–
Sector Employed Frequency Percent
‡°…µ√°√√¡ 25 1.6
Agriculture
∫—π‡∑‘ß·≈–»‘≈ª– 23 1.5
Entertainment, Art
°“√«“ßπ‚¬∫“¬¿“§√—∞ 23 1.5
Governmental Policy Making
°“√∑À“√ 19 1.2
Military
∑’Ëª√÷°…“∑“ß∏ÿ√°‘® 12 0.8
Business Consulting
Õ◊ËπÊ 168 10.9
Others
√«¡ 1,548 100
Total

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


ª√–‡¿∑¢ÕßÀπà«¬ß“π
Type of Employment

√âÕ¬≈–
Percent
70
64.2
60
50
40
30
20 18.6
11.6
10 5.5
0.1
0
¢â“√“™°“√ª√–®”

¢â“√“™°“√°“√‡¡◊Õß
Political Institution

Not-For-Profit
Government Enterprise

∏ÿ√°‘®‡Õ°™π
For-Profit

‡Õ°™π‰¡à¡ÿàßº≈°”‰√
√—∞«‘ “À°‘®
Government

Àπà«¬ß“π ¢â“√“™°“√ª√–®” ¢â“√“™°“√°“√‡¡◊Õß √—∞«‘ “À°‘® ∏ÿ√°‘®‡Õ°™π ‡Õ°™π‰¡à¡ÿàßº≈°”‰√ √«¡
Type of Government Political Government For-Profit Not-For-Profit Total
Employment Institution Enterprise
®”π«π 283 1 176 973 83 1,516
Frequency
√âÕ¬≈– 18.6 0.1 11.6 64.2 5.5 100
Percent

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


ª√– ∫°“√≥å°“√„™âÕ‘π‡∑Õ√å‡πÁµ
Years on Internet

√âÕ¬≈–
Percent
25
23.6

20 19.6
18.8

15

11.4 11.2
10
8
7.4

5

0
< 0.5 0.5-1 >1-2 >2-3 >3-4 >4-5 >5

ª√– ∫°“√≥å < 0.5 0.5-1 >1-2 >2-3 >3-4 >4-5 >5 √«¡
Years on Internet Total
®”π«π 279 478 576 458 273 181 194 2,439
Frequency
√âÕ¬≈– 11.4 19.6 23.6 18.8 11.2 7.4 8 100
Percent

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


∂“π∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ
Point of Access

√âÕ¬≈–
Percent
60

50 49.9

40
33.9
30

20

10 8 7.3
0.9
0
∫â“π ∑’Ë∑”ß“π ∂“π»÷°…“ √â“π∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ Õ◊ËπÊ
Home Office School Internet Cafe Others

∂“π∑’Ë ∫â“π ∑’Ë∑”ß“π ∂“π»÷°…“ √â“π∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ Õ◊ËπÊ √«¡
Point of Access Home Office School Internet Cafe Others Total
®”π«π 1218 826 195 178 22 2,439
Frequency
√âÕ¬≈– 49.9 33.9 8 7.3 0.9 100
Percent

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


°“√¡’§Õ¡æ‘«‡µÕ√å∑’Ë∫â“π
Home Computer

‰¡à¡’
Donût
0%

¡’
Have
100%

°“√¡’§Õ¡æ‘«‡µÕ√å∑’Ë∫â“π ¡’ ‰¡à¡’ √«¡
Home Computer Have Donût have Total
®”π«π 2,427 0 2,427
Frequency
√Õ¬≈–
â 100 0 100
Percent

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


°“√‡¢â“∂÷ßÕ‘π‡∑Õ√å‡πÁµ
Internet Access
√âÕ¬≈–
Percent
100

90

80

70
62
60
54
50

40

30

20 20.5

10

0
‡ªìπ ¡“™‘° ISP „™â∑’Ë∑”ß“π/ ∂“π»÷°…“ „™â∑’Ë√â“π∫√‘°“√
ISP Subscriber Work/School Internet Cafe

°“√‡¢â“∂÷ßÕ‘π‡∑Õ√å‡πÁµ ‡ªìπ ¡“™‘° ISP „™â∑’Ë∑”ß“π/ ∂“π»÷°…“ „™â∑’Ë√â“π∫√‘°“√
Internet Access ISP Subscriber Work/School Internet Cafe
®”π«π 1,355 1555 513
Frequency
√âÕ¬≈– 54 62 20.5
Percent
À¡“¬‡Àµÿ: ºŸâµÕ∫·µà≈–§π “¡“√∂‡≈◊Õ°§”µÕ∫‰¥â¡“°°«à“ 1 §”µÕ∫ ‡™àπ ∫ÿ§§≈∑’Ë‡ªìπ ¡“™‘° ISP
‡æ◊ËÕ„™âÕ‘π‡∑Õ√å‡πÁµ®“°∫â“π ·≈–¡’Õ‘π‡∑Õ√å‡πÁµ¢Õß∑’Ë∑”ß“π„Àâ „™â ‰¥â¥â«¬ ®–‡≈◊Õ°∑—Èß¢âÕ 1 ·≈– 2

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


ºŸâ√à«¡„™â∫—≠™’Õ‘π‡∑Õ√å‡πÁµ
Internet Account Sharing

√âÕ¬≈–
Percent
60

50 49.6

40

30 28.9

20
13.1
10
4.2 4.2
0
1 2 3 4 >4

ºŸâ√à«¡„™â∫—≠™’Õ‘π‡∑Õ√å‡πÁµ 1 2 3 4 >4 √«¡
Number of Users no sharing
per Account Total
®”π«π 649 378 172 55 55 1,309
Frequency
√âÕ¬≈– 49.6 28.9 13.1 4.2 4.2 100
Percent

À¡“¬‡Àµÿ: ‡©æ“–ºŸâ∑’Ë‡ªìπ ¡“™‘° ISP ‡∑à“π—Èπ ∑’Ë®–µÕ∫§”∂“¡π’È

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ
Internet Activities

√âÕ¬≈–
Percent
100
91.5
90 85.2
80
70 66.3
61.1
60
54.3 53.8
50.1
50 45.1
40 34.9
32.1
30
20
10
0
‡«Á∫∫Õ√å¥

Download-Software
µ‘¥µ“¡¢à“«

™¡ ‘π§â“
Shopping
‡≈àπ‡°¡ å

Download-Music
¥“«πå ‚À≈¥‡æ≈ß
‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å

¥“«πå ‚À≈¥‡°¡ å
Download-Games
Games
e-mail

Chat/ICQ

News, Timely Report

¥“«πå ‚À≈¥´Õøµå·«√å
Web Board
π∑π“

§âπÀ“¢âÕ¡Ÿ≈
Information Search

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


°‘®°√√¡ ®”π«π √âÕ¬≈–
Activity Frequency Percent
‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å 2,293 91.5
e-mail
π∑π“ 1,255 50.1
Chat/ICQ
‡«Á∫∫Õ√å¥ 1,533 61.1
Web Board
µ‘¥µ“¡¢à“« 1,663 66.3
News, Timely Report
§âπÀ“¢âÕ¡Ÿ≈ 2,136 85.2
Information Search
™¡ ‘π§â“ 1,362 54.3
Shopping
‡≈àπ‡°¡ å 1,131 45.1
Games
¥“«πå ‚À≈¥‡°¡ å 806 32.1
Download-Games
¥“«πå ‚À≈¥´Õøµå·«√å 1,349 53.8
Download-Software
¥“«πå ‚À≈¥‡æ≈ß 874 34.9
Download-Music
À¡“¬‡Àµÿ: À¡“¬∂÷ß°‘®°√√¡∑ÿ°ª√–‡¿∑∑’Ë‡§¬∑” ¥—ßπ—Èπ®÷ß “¡“√∂‡≈◊Õ°‰¥â¡“°°«à“ 1 §”µÕ∫

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


≈—°…≥–¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’Ë¡“°∑’Ë ÿ¥
Internet Top Activity

√âÕ¬≈–
Percent
50
45
40
37.3
35
30.4
30
25
20
15
10 9.5
7.4
5 4.2 4.6 3.8
1.7 0.5 0.7
0
‡«Á∫∫Õ√å¥

Download-Software
µ‘¥µ“¡¢à“«

™¡ ‘π§â“
Shopping
‡≈àπ‡°¡ å

Download-Music
¥“«πå ‚À≈¥‡æ≈ß
‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å

¥“«πå ‚À≈¥‡°¡ å
Download-Games
Games
e-mail

Chat/ICQ

News, Timely Report

Web Board
π∑π“

Information Search

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


°‘®°√√¡ ®”π«π √âÕ¬≈–
Activity Frequency Percent
‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å 904 37.3
e-mail
π∑π“ 179 7.4
Chat/ICQ
‡«Á∫∫Õ√å¥ 101 4.2
Web Board
µ‘¥µ“¡¢à“« 231 9.5
News, Timely Report
§âπÀ“¢âÕ¡Ÿ≈ 736 30.4
Information Search
™¡ ‘π§â“ 40 1.7
Shopping
‡≈àπ‡°¡ å 112 4.6
Games
¥“«πå ‚À≈¥‡°¡ å 12 0.5
Download-Games
¥“«πå ‚À≈¥´Õøµå·«√å 91 3.8
Download-Software
¥“«πå ‚À≈¥‡æ≈ß 17 0.7
Download-Music
√«¡ 2,423 100
Total
À¡“¬‡Àµÿ: ”À√—∫¢âÕπ’È ºŸâµÕ∫®–µâÕß√–∫ÿ«à“„™âÕ‘π‡∑Õ√å‡πÁµ‰ª°—∫°‘®°√√¡„¥¡“°∑’Ë ÿ¥
‡≈◊Õ°‰¥â‡æ’¬ß§”µÕ∫‡¥’¬«

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


®”π«π™—Ë«‚¡ß∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“Àå
Weekly Hours of Use

√âÕ¬≈–
Percent
30

25 24.5

20 19.6
16.2 15.7
15
12
10.7
10

5
1.5
0
<1 1- <3 3- <5 5- <10 10- <15 15- <20 20+

°“√„™âµàÕ —ª¥“Àå <1 1- <3 3- <5 5- <10 10- <15 15- <20 20+ √«¡
Weekly Usage Total
®”π«π 36 260 394 596 381 291 476 2,434
Frequency
√âÕ¬≈– 1.5 10.7 16.2 24.5 15.7 12 19.6 100
Percent

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


‡«≈“∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ
Time of Use

√âÕ¬≈–
Percent
40
35.4
35

30

25
21.2
20 18.5
15.3
15

10
7
5
2.6
0
8:01-12:00 12:01-16:00 16:01-20:00 20:01-24:00 0:01-4:00 4:01-8:00

‡«≈“∑’Ë „™â 8:01-12:00 12:01-16:00 16:01-20:00 20:01-24:00 0:01-4:00 4:01-8:00 √«¡
Time of Use Total
®”π«π 373 449 516 861 170 64 2,433
Frequency
√âÕ¬≈– 15.3 18.5 21.2 35.4 7 2.6 100
Percent
À¡“¬‡Àµÿ: À¡“¬∂÷ß‡«≈“ à«π„À≠à∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ ‡≈◊Õ°‡æ’¬ß§”µÕ∫‡¥’¬«

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


∫√“«‡´Õ√å∑’Ë „™â
Browser

√âÕ¬≈–
Percent
100
90.3
80

60

40

20
8.3
0
0.2 0.5 0.6
Explorer Netscape Text Mode Opera Õ◊ËπÊ
Others

∫√“«‡´Õ√å Explorer Netscape Text Mode Opera Õ◊ËπÊ √«¡
Browser Others Total
®”π«π 2,185 201 6 13 14 2,419
Frequency
√âÕ¬≈– 90.3 8.3 0.2 0.5 0.6 100
Percent
À¡“¬‡Àµÿ: À¡“¬∂÷ß‡∫√“‡´Õ√å∑’Ë „™â¡“°∑’Ë ÿ¥

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


§«“¡‡√Á«
Speed

<14.4 kbps 0.7

14.4 kbps 2.8

28.8 kbps 6.8

33.6 kbps 13.1

56 kbps 38.6

128 kbps 1.5

ADSL 0.1
Cable Modem 1.4
¥“«‡∑’¬¡
Satellite 0.5

GSM (9600 bps) 0.1
ºà“π “¬‡™à“∑√“∫§«“¡‡√Á«
Office/Schoolûs leased line-know 4.9
the speed
ºà“π “¬‡™à“·µà ‰¡à∑√“∫§«“¡‡√Á«
Office/Schoolûs leased 15.2
line-donût know the speed
‰¡à∑√“∫ 14.2
Donût know
0 5 10 15 20 25 30 35 40 45
√âÕ¬≈–
Percent

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


§«“¡‡√Á« ®”π«π √âÕ¬≈–
Speed Frequency Percent
< 14.4 kbps 18 0.7
14.4 kbps 67 2.8
28.8 kbps 165 6.8
33.6 kbps 317 13.1
56 kbps 936 38.6
128 kbps 36 1.5
ADSL 3 0.1
Cable Modem 33 1.4
¥“«‡∑’¬¡ 12 0.5
Satellite
GSM (9600 bps) 3 0.1
ºà“π “¬‡™à“∑√“∫§«“¡‡√Á« 119 4.9
Office/Schoolûs leased line-know the speed
ºà“π “¬‡™à“·µà ‰¡à∑√“∫§«“¡‡√Á« 368 15.2
Office/Schoolûs leased line-donût know the speed
‰¡à∑√“∫ 345 14.2
Donût know
√«¡ 2,422 100
Total
À¡“¬‡Àµÿ: À¡“¬∂÷ß§«“¡‡√Á«¢Õß°“√µ‘¥µàÕ‡¢â“ ŸàÕ‘π‡∑Õ√å‡πÁµ ®“°‡§√◊ËÕß∑’Ë „™â∫àÕ¬∑’Ë ÿ¥

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


ª√–‚¬™πå ”§—≠∑’Ë ÿ¥∑’Ë ‰¥â√—∫®“°Õ‘π‡∑Õ√å‡πÁµ
Perceived Top Benefit

√âÕ¬≈–
Percent
35 32.9 32
30
25
20
15.9
15
10 8
5 3.8 4.7
2.7
0
‡æ‘Ë¡§«“¡©—∫‰«„π°“√√—∫§«“¡√Ÿâ/¢à“«

Increase Speed of Communication
‡æ‘Ë¡§«“¡ –¥«°√«¥‡√Á«„π°“√ ◊ËÕ “√
Expedite Acquisition of Info.
‡æ‘Ë¡§«“¡√Ÿâ

Others
Increase Socialization

Enhance Business

Õ◊ËπÊ
Acquire Knowleage

‰¥â§«“¡∫—π‡∑‘ß
Entertaining

àß‡ √‘¡∏ÿ√°‘®
‰¥â√Ÿâ®—°§π

ª√–‚¬™πå ‡æ‘Ë¡§«“¡√Ÿâ
‡æ‘Ë¡§«“¡©—∫‰«„π ‡æ‘Ë¡§«“¡ –¥«° ‰¥â§«“¡∫—π‡∑‘ß ‰¥â√Ÿâ®—°§π àß‡ √‘¡∏ÿ√°‘® Õ◊ËπÊ √«¡
°“√√—∫§«“¡√Ÿâ/¢à“« √«¥‡√Á«„π°“√ ◊ËÕ “√
Benefit Acquire Expedite Acquisition Increase Speed Entertaining Increase Enhance Others Total
Knowledge of Info. of Communication Socialization Business
®”π«π 799 777 385 195 92 115 65 2428
Frequency
√âÕ¬≈– 32.9 32 15.9 8 3.8 4.7 2.7 100
Percent

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

70
0
5
10
15
20
25
30
35
40
45
√âÕ¬≈–
§«“¡≈à“™â“¢Õß°“√ ◊ËÕ “√

Percent
Speed

40.1
¿“√–§à“„™â®à“¬
Expenses

32.3
§«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬
Network Reliability
°“√¡’·À≈àß¬—Ë«¬ÿ∑“ß‡æ»
Pornography

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543
§«“¡¬“°„π°“√À“‡«Á∫‰´µå
Web Search

26.225.8 25.7
ªí≠À“∑“ß¿“…“

Language
°“√¢“¥°ÆÀ¡“¬§ÿâ¡§√Õßπ‘µ‘°√√¡
Lack of law for web-based business transaction
§«“¡πà“‡™◊ËÕ∂◊Õ¢Õß¢âÕ¡Ÿ≈∫πÕ‘π‡∑Õ√å‡πÁµ
Data Integrity

22.7 22.7 22.3
°“√„™â∂âÕ¬§”À¬“∫§“¬, ◊ËÕ¢âÕ§«“¡‰¡à‡À¡“– ¡
Impolite/Inappropriate Content

16.9
°“√¢‚¡¬/∫ÿ°√ÿ°¢âÕ¡Ÿ≈
Hacking
Õ’‡¡≈å¢¬–
Junk Mails

16 15.8

‡Õ° “√‡≈à¡π’È‡ªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘
√â“ß™àÕß«à“ß„π —ß§¡
Digital Divide

8
≈¥°“√µ‘¥µàÕ —¡æ—π∏å „π™’«‘µ®√‘ß
ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµ

Social Isolation
°“√∂Ÿ°°≈◊π∑“ß«—≤π∏√√¡
Cultural Dominance
Perceived Problems Concerning the Internet

°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√‚¶…≥“¢“¬ ‘π§â“
Commercial Use of Internet

3.5 3.4 3.1
°“√¢ÕÀ¡“¬‡≈¢‚∑√»—æ∑å
Request for telephone line installation

2.4
Õ◊ËπÊ
Others

1.8


ªí≠À“ ®”π«π √âÕ¬≈–
Perceived Problem Frequency Percent
§«“¡≈à“™â“¢Õß°“√ ◊ËÕ “√ 1,006 40.1
Speed
¿“√–§à“„™â®à“¬ 811 32.3
Expenses
§«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬ 658 26.2
Network Reliability
°“√¡’·À≈àß¬—Ë«¬ÿ∑“ß‡æ» 648 25.8
Pornography
§«“¡¬“°„π°“√À“‡«Á∫‰´µå 645 25.7
Web Search
ªí≠À“∑“ß¿“…“ 570 22.7
Language
°“√¢“¥°ÆÀ¡“¬§ÿâ¡§√Õßπ‘µ‘°√√¡ 569 22.7
§«“¡πà“‡™◊ËÕ∂◊Õ¢Õß¢âÕ¡Ÿ≈∫πÕ‘π‡∑Õ√å‡πÁµ 559 22.3
Data Integrity
°“√„™â∂âÕ¬§”À¬“∫§“¬, ◊ËÕ¢âÕ§«“¡‰¡à‡À¡“– ¡ 423 16.9
Impolite/Inappropriate Content
°“√¢‚¡¬/∫ÿ°√ÿ°¢âÕ¡Ÿ≈ 400 16
Hacking
Õ’‡¡≈å¢¬– 396 15.8
Junk Mails
√â“ß™àÕß«à“ß„π —ß§¡ 200 8
Digital Divide
≈¥°“√µ‘¥µàÕ —¡æ—π∏å „π™’«‘µ®√‘ß 87 3.5
Social Isolation
°“√∂Ÿ°°≈◊π∑“ß«—≤π∏√√¡ 84 3.4
Cultural Dominance

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


ªí≠À“ ®”π«π √âÕ¬≈–
Perceived Problem Frequency Percent
°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√‚¶…≥“¢“¬ ‘π§â“ 77 3.1
°“√¢ÕÀ¡“¬‡≈¢‚∑√»—æ∑å 61 2.4
Request for telephone line installation
Õ◊ËπÊ 46 1.8
Others
À¡“¬‡Àµÿ: ºŸâµÕ∫ “¡“√∂‡≈◊Õ°‰¥â 1-3 §”µÕ∫

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ
Internet Purchase

‡§¬´◊ÈÕ
ªï 2542 (Year 1999) Have
18.4
‰¡à‡§¬´◊ÈÕ
Havenût
81.6

ªï 2543 (Year 2000)

‡§¬´◊ÈÕ
‰¡à‡§¬´◊ÈÕ Have
Havenût 19.1
80.9

°“√´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ ‡§¬´◊ÈÕ ‰¡à‡§¬´◊ÈÕ √«¡
Internet Purchase Have Havenût Total
®”π«π 458 1,935 2,393
Frequency
√âÕ¬≈– 19.1 80.9 100
Percent

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ
Reasons against Internet Purchase

‰¡à “¡“√∂‡ÀÁπÀ√◊Õ®—∫µâÕß ‘π§â“‰¥â
Canût see/feel products 44.1
‰¡àÕ¬“°„ÀâÀ¡“¬‡≈¢∫—µ√‡§√¥‘µ∑“ßÕ‘π‡∑Õ√å‡πÁµ
Donût want to reveal credit card number 33.8
‰¡à ‰«â „®ºŸâ¢“¬
Donût trust merchandisers 32.8
‰¡à π„®
Not interested 26.1
‰¡à¡’∫—µ√‡§√¥‘µ
Donût have a credit card 25.3
¢—ÈπµÕπ°“√ —Ëß´◊ÈÕ¬ÿàß¬“°
Too complicated 23
°≈—« ‘π§â“‡ ’¬À“¬À√◊Õ Ÿ≠À“¬√–À«à“ß∑“ß
Concerned for loss/damage 14.6
‰¡àµâÕß°“√√Õ ‘π§â“
Donût want to wait for delivery 14.1
‰¡à§àÕ¬√Ÿâ®—°‡«Á∫‰´µå∑’Ë¢“¬ ‘π§â“
Donût know websites for shopping 8.1
·æß°«à“°“√´◊ÈÕµàÕÀπâ“
Expensive 8.1
à«π„À≠à‡ªìπ ‘π§â“µà“ßª√–‡∑» ∑”„Àâ ‰¡àµâÕß°“√´◊ÈÕ
Donût want to buy import products 5.7
‰¡à¡’ ‘π§â“πà“ π„®
No interesting products 4.6
Õ◊ËπÊ
Others 2.6
0 5 10 15 20 25 30 35 40 45 50
√âÕ¬≈–
Percent

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ ®”π«π √âÕ¬≈–
Reasons Against Internet Purchase Frequency Percent
‰¡à “¡“√∂‡ÀÁπÀ√◊Õ®—∫µâÕß ‘π§â“‰¥â 853 44.1
Canût see/feel products
‰¡àÕ¬“°„ÀâÀ¡“¬‡≈¢∫—µ√‡§√¥‘µ∑“ßÕ‘π‡∑Õ√å‡πÁµ 654 33.8
Donût want to reveal credit card number
‰¡à ‰«â „®ºŸâ¢“¬ 635 32.8
Donût trust merchandisers
‰¡à π„® 505 26.1
Not interested
‰¡à¡’∫—µ√‡§√¥‘µ 490 25.3
Donût have a credit card
¢—ÈπµÕπ°“√ —Ëß´◊ÈÕ¬ÿàß¬“° 446 23
Too complicated
°≈—« ‘π§â“‡ ’¬À“¬À√◊Õ Ÿ≠À“¬√–À«à“ß∑“ß 282 14.6
Concerned for loss/damage
‰¡àµâÕß°“√√Õ ‘π§â“ 272 14.1
Donût want to wait for delivery
‰¡à§àÕ¬√Ÿâ®—°‡«Á∫‰´µå∑’Ë¢“¬ ‘π§â“ 157 8.1
Donût know websites for shopping
·æß°«à“°“√´◊ÈÕµàÕÀπâ“ 156 8.1
Expensive
à«π„À≠à‡ªìπ ‘π§â“µà“ßª√–‡∑» ∑”„Àâ ‰¡àµâÕß°“√´◊ÈÕ 110 5.7
Donût want to buy import products
‰¡à¡’ ‘π§â“πà“ π„® 89 4.6
No interesting products
Õ◊ËπÊ 50 2.6
Others
À¡“¬‡Àµÿ: ‡©æ“–ºŸâ∑’Ë ‰¡à‡§¬´◊ÈÕ ‘π§â“/∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡∑à“π—Èπ ®÷ß®–µÕ∫¢âÕπ’È
‚¥¬ºŸâµÕ∫ “¡“√∂ ‡≈◊Õ°‰¥â 1-3 §”µÕ∫

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


‘π§â“À√◊Õ∫√‘°“√∑’Ë‡§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ
Goods and Services Purchased

Àπ—ß ◊Õ
Book 55.7
´Õøµå·«√å ( àßæ— ¥ÿ) 25.8
Software (sent via postal)
Õÿª°√≥å§Õ¡æ‘«‡µÕ√å
Computer device 19.7
‡æ≈ß ( àßæ— ¥ÿ)
Music (sent via postal) 18.3
¿“æ¬πµ√å ( àßæ— ¥ÿ) 11.8
Film (sent via postal)
Àπ—ß ◊ÕÕ‘‡≈Á°∑√Õπ‘° å, ¢âÕ¡Ÿ≈
e-Book, Information 9.8
´Õøµå·«√å ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ). 9.2
Software (sent online)
‡§√◊ËÕß„™â ‰øøÑ“ 9.2
Electrical appliance
¢Õß‡≈àπ
Toy 7
‡§√◊ËÕß·µàß°“¬ 5.2
Clothe, accessories
‡§√◊ËÕß·µàß∫â“π, ¢Õß„™â „π∫â“π 3.5
Household item
Õ“À“√ 2.6
Food
‡§√◊ËÕß ”Õ“ß 2
Cosmetic
‡æ≈ß ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ)
Music (sent online) 1.1
¿“æ¬πµ√å ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ)
Film (sent online) 1.1
¬“√—°…“‚√§, ¬“∫”√ÿß 0.2
Medication, Supplement
Õ◊ËπÊ 7.4
Others
0 5 10 15 20 25 30 35 40 45 50 55 60
√âÕ¬≈–
percent

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


‘π§â“/∫√‘°“√ ®”π«π √âÕ¬≈–
Good/Service Frequency Percent
Àπ—ß ◊Õ 255 55.7
Book
´Õøµå·«√å ( àßæ— ¥ÿ) 118 25.8
Õÿª°√≥å§Õ¡æ‘«‡µÕ√å 90 19.7
Computer device
‡æ≈ß ( àßæ— ¥ÿ) 84 18.3
Music (sent via postal)
¿“æ¬πµ√å ( àßæ— ¥ÿ) 54 11.8
Àπ—ß ◊ÕÕ‘‡≈Á°∑√Õπ‘° å, ¢âÕ¡Ÿ≈ 45 9.8
e-Book, Information
´Õøµå·«√å ( àßÕÕπ‰≈πå) 42 9.2
‡§√◊ËÕß„™â ‰øøÑ“ 42 9.2
¢Õß‡≈àπ 32 7
Toy
‡ ◊ÈÕºâ“·≈–‡§√◊ËÕß·µàß°“¬ 24 5.2
Clothe, accessories
‡§√◊ËÕß·µàß∫â“π, ¢Õß„™â „π∫â“π 16 3.5
Household item
Õ“À“√ 12 2.6
Food
‡§√◊ËÕß ”Õ“ß, πÈ”ÀÕ¡ 9 2
Cosmetic
‡æ≈ß ( àßÕÕπ‰≈πå) 5 1.1
Music (sent online)
¿“æ¬πµ√å ( àßÕÕπ‰≈πå) 5 1.1
Film (sent online)

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


‘π§â“/∫√‘°“√ ®”π«π √âÕ¬≈–
Good/Service Frequency Percent
¬“√—°…“‚√§, ¬“∫”√ÿß, «‘µ“¡‘π 1 0.2
Õ◊ËπÊ 34 7.4
Others
À¡“¬‡Àµÿ: ‡©æ“–ºŸâ∑’Ë‡§¬´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡∑à“π—Èπ ®÷ß®–µÕ∫¢âÕπ’È
·≈–µâÕß‡≈◊Õ° ‘π§â“ À√◊Õ∫√‘°“√∑ÿ°ª√–‡¿∑∑’Ë‡§¬´◊ÈÕ

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


ª√– ∫°“√≥å°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬
Years on Internet by Gender

√âÕ¬≈–
Percent
30
À≠‘ß (Female)
25 24.3 ™“¬ (Male)
22.3 23
20.6
20
16.9 16.9
15
12.7
11.2 11
10.3 9.7
10
8.5
6.4 6.2
5

0
< 0.5 0.5-1 >1-2 >2-3 >3-4 >4-5 >5

ª√– ∫°“√≥å < 0.5 0.5-1 >1-2 >2-3 >3-4 >4-5 >5 √«¡
Years on Internet Total
À≠‘ß ®”π«π (Frequency) 151 266 290 202 134 76 74 1,193
Female √âÕ¬≈– (Percent) 12.7 22.3 24.3 16.9 11.2 6.4 6.2 100
™“¬ ®”π«π (Frequency) 128 210 285 256 137 105 120 1,241
Male √âÕ¬≈– (Percent) 10.3 16.9 23 20.6 11 8.5 9.7 100

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬
Internet Activities by Gender

√âÕ¬≈–
Percent À≠‘ß (Female)
100
93.4 92.7 ™“¬ (Male)
90 86.2 87.2
80
70 68 67.1 65
61 63.4
60 57.4
51 50.7 53.1 53.5
50 44..2
40 38.4 34.8 35.8 35
30.4
30
20
10
0
‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å

Download-games
Information Search
π∑π“
Chat/ICQ

e-mail

µ‘¥µ“¡¢à“«
News, Timely Report

Shopping

¥“«πå ‚À≈¥‡æ≈ß
¥“«πå ‚À≈¥‡°¡ å
Web board

Games

Download-software
‡«Á∫∫Õ√å¥

™¡ ‘π§â“

‡≈àπ‡°¡ å

Download-music

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


°‘®°√√¡ À≠‘ß Female ™“¬ Male
Activity ®”π«π (Frequency) √âÕ¬≈– (Percent) ®”π«π (Frequency) √âÕ¬≈– (Percent)
‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å 1,129 93.4 1,159 92.7
e-mail
π∑π“ 617 51 634 50.7
Chat/ICQ
‡«Á∫∫Õ√å¥ 737 61 792 63.4
Web board
µ‘¥µ“¡¢à“« 822 68 839 67.1
News, Timely Report
§âπÀ“¢âÕ¡Ÿ≈ 1,042 86.2 1,090 87.2
Information Search
™¡ ‘π§â“ 642 53.1 717 57.4
Shopping
‡≈àπ‡°¡ å 647 53.5 480 38.4
Games
¥“«πå ‚À≈¥‡°¡ å 368 30.4 435 34.8
Download-games
¥“«πå ‚À≈¥´Õøµå·«√å 534 44.2 812 65
Download-software
¥“«πå ‚À≈¥‡æ≈ß 433 35.8 437 35
Download-music
À¡“¬‡Àµÿ: À¡“¬∂÷ß°‘®°√√¡∑ÿ°ª√–‡¿∑∑’Ë‡§¬∑” ¥—ßπ—Èπ®÷ß “¡“√∂‡≈◊Õ°‰¥â¡“°°«à“ 1 §”µÕ∫

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


≈—°…≥–¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’Ë¡“°∑’Ë ÿ¥‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬
Internet Top Activity by Gender

√âÕ¬≈–
Percent
50

40 39.8 À≠‘ß (Female)
35 ™“¬ (Male)
31.7
30 29

20

10 9.6 9.5
7.8 7
6.3 6
3.7 4.5 3.1
1.6 1.7 0.3 0.7 1.4 0.6 0.8
0
Download-music
Download-Software
µ‘¥µ“¡¢à“«

‡≈àπ‡°¡ å
‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å

¥“«πå ‚À≈¥‡°¡ å
Download-games

¥“«πå ‚À≈¥‡æ≈ß
Information Search

Games
e-mail

Chat/ICQ

News, Timely Report

¥“«πå ‚À≈¥´Õøµå·«√åå
π∑π“

‡«Á∫∫Õ√å¥
Web board

™¡ ‘π§â“
Shopping

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


°‘®°√√¡ À≠‘ß Female ™“¬ Male
Activity ®”π«π (Frequency) √âÕ¬≈– (Percent) ®”π«π (Frequency) √âÕ¬≈– (Percent)
‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å 471 39.8 432 35
e-mail
π∑π“ 92 7.8 86 7
Chat/ICQ
‡«Á∫∫Õ√å¥ 44 3.7 56 4.5
Web board
µ‘¥µ“¡¢à“« 114 9.6 117 9.5
News, Timely Report
§âπÀ“¢âÕ¡Ÿ≈ 343 29 392 31.7
Information Search
™¡ ‘π§â“ 19 1.6 21 1.7
Shopping
‡≈àπ‡°¡ å 74 6.3 38 3.1
Games
¥“«πå ‚À≈¥‡°¡ å 3 0.3 9 0.7
Download-games
¥“«πå ‚À≈¥´Õøµå·«√å 16 1.4 74 6
Download-software
¥“«πå ‚À≈¥‡æ≈ß 7 0.6 10 0.8
Download-music
√«¡ 1,183 100 1,235 100
Total
À¡“¬‡Àµÿ: ”À√—∫¢âÕπ’È ºŸâµÕ∫®–µâÕß√–∫ÿ«à“„™âÕ‘π‡∑Õ√å‡πÁµ‰ª°—∫°‘®°√√¡„¥¡“°∑’Ë ÿ¥ ‡≈◊Õ°‰¥â‡æ’¬ß§”µÕ∫‡¥’¬«

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


®”π«π™—Ë«‚¡ß∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“Àå‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬
Weekly Hours of Use by Gender

√âÕ¬≈–
Percent À≠‘ß (Female)
50
™“¬ (Male)
45
40
35
30
25.223.8
25
20.9
20 16.8 18.1
16 16.4 14.5 14.2
15 12.5
10 8.9 9.6
5 1.8 1.2
0
<1 1- <3 3- <5 5- <10 10- <15 15- <20 20+

°“√„™âµàÕ —ª¥“Àå < 1 1- <3 3- <5 5- <10 10- <15 15- <20 20+ √«¡
Weekly Usage Total
À≠‘ß ®”π«π (Frequency) 21 149 191 300 200 115 216 1192
Female √âÕ¬≈– (Percent) 1.8 12.5 16 25.2 16.8 9.6 18.1 100
™“¬ ®”π«π (Frequency) 15 110 203 295 179 176 259 1237
Male √âÕ¬≈– (Percent) 1.2 8.9 16.4 23.8 14.5 14.2 20.9 100

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

0
5
10
15
20
25
30
35
40
45
50
√âÕ¬≈–
§«“¡¬“°„π°“√À“‡«Á∫‰´µå

24.6
Percent
Web search

27.6
§«“¡≈à“™â“¢Õß°“√ ◊ËÕ “√

34.2
Speed

47.1
°“√¢ÕÀ¡“¬‡≈¢‚∑√»—æ∑å
Request for Telephone Line Installation

2.4 2.6
24.6
§«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬
Network Reliability

28.8
§«“¡πà“‡™◊ËÕ∂◊Õ¢Õß¢âÕ¡Ÿ≈∫πÕ‘π‡∑Õ√å‡πÁµ

22.2
Data Integrity

23.2
°“√¢“¥°ÆÀ¡“¬§ÿâ¡§√Õßπ‘µ‘°√√¡

19.9

26.3
°“√¡’·À≈àß¬—Ë«¬ÿ∑“ß‡æ»

32.3
Pornography
°“√„™â∂âÕ¬§”À¬“∫§“¬, ◊ËÕ¢âÕ§«“¡‰¡à‡À¡“– ¡

20.4 20.7
Impolite/Inappropriate content

13.7
°“√¢‚¡¬/∫ÿ°√ÿ°¢âÕ¡Ÿ≈
Hacking

16.3 16.2
¿“√–§à“„™â®à“¬
28.2
Expenses
37.5

2.2
°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√‚¶…≥“¢“¬ ‘π§â“

4.1
6.8
√â“ß™àÕß«à“ß„π —ß§¡
Perceived Problems by Gender

9.4
Digital Divide
Õ’‡¡≈å¢¬–

17.2
Junk Mails

14.9
≈¥°“√µ‘¥µàÕ —¡æ—π∏å „π™’«‘µ®√‘ß
Social Isolation
°“√∂Ÿ°°≈◊π∑“ß«—≤π∏√√¡
Cultural Dominance

3.3 3.8 3.4 3.4
ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬

ªí≠À“∑“ß¿“…“
Language
™“¬ (Male)

23.2 23.2

Õ◊ËπÊ
À≠‘ß (Female)


”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

1.7 2
Others

85


ªí≠À“ À≠‘ß Female ™“¬ Male
Perceived Problem ®”π«π (Frequency) √âÕ¬≈– (Percent) ®”π«π (Frequency) √âÕ¬≈– (Percent)
§«“¡¬“°„π°“√À“‡«Á∫‰´µå 297 24.6 345 27.6
Web search
§«“¡≈à“™â“¢Õß°“√ ◊ËÕ “√ 413 34.2 589 47.1
Speed
°“√¢ÕÀ¡“¬‡≈¢‚∑√»—æ∑å 29 2.4 32 2.6
Request for Telephone
Line Installation
§«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬ 298 24.6 360 28.8
Network Reliability
§«“¡πà“‡™◊ËÕ∂◊Õ¢Õß¢âÕ¡Ÿ≈ 268 22.2 290 23.2
∫πÕ‘π‡∑Õ√å‡πÁµ
Data Integrity
°“√¢“¥°ÆÀ¡“¬§ÿâ¡§√Õßπ‘µ‘°√√¡ 240 19.9 329 26.3
Lack of law for web-based
business transaction
°“√¡’·À≈àß¬—Ë«¬ÿ∑“ß‡æ» 391 32.3 255 20.4
Pornography
°“√„™â∂âÕ¬§”À¬“∫§“¬, 250 20.7 171 13.7
◊ËÕ¢âÕ§«“¡‰¡à‡À¡“– ¡
Impolite/Inappropriate content
°“√¢‚¡¬/∫ÿ°√ÿ°¢âÕ¡Ÿ≈ 197 16.3 203 16.2
Hacking
¿“√–§à“„™â®à“¬ 341 28.2 469 37.5
Expenses
°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√‚¶…≥“ 26 2.2 51 4.1
¢“¬ ‘π§â“
Commercial use of Internet
√â“ß™àÕß«à“ß„π —ß§¡ 82 6.8 118 9.4
Digital Divide
Õ’‡¡≈å¢¬– 208 17.2 186 14.9
Junk Mails

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


ªí≠À“ À≠‘ß Female ™“¬ Male
Perceived Problem ®”π«π (Frequency) √âÕ¬≈– (Percent) ®”π«π (Frequency) √âÕ¬≈– (Percent)
≈¥°“√µ‘¥µàÕ —¡æ—π∏å „π™’«‘µ®√‘ß 40 3.3 47 3.8
Social Isolation
°“√∂Ÿ°°≈◊π∑“ß«—≤π∏√√¡ 41 3.4 43 3.4
Cultural Dominance
ªí≠À“∑“ß¿“…“ 280 23.2 290 23.2
Language
Õ◊ËπÊ 21 1.7 25 2
Others
À¡“¬‡Àµÿ: ºŸâµÕ∫ “¡“√∂‡≈◊Õ°‰¥â 1-3 §”µÕ∫

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬
Internet Purchase by Gender
√âÕ¬≈–
Percent
À≠‘ß (Female)
100
™“¬ (Male)
90 86.2
80 75.8
70

60

50

40

30
24.2
20
13.8
10

0
‡§¬´◊ÈÕ ‰¡à‡§¬´◊ÈÕ
Have Havenût

°“√´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ ‡§¬´◊ÈÕ ‰¡à‡§¬´◊ÈÕ √«¡
Internet Purchase Have Havenût Total
À≠‘ß ®”π«π (Frequency) 162 1,010 1,172
Female √âÕ¬≈– (Percent) 13.8 86.2 100
™“¬ ®”π«π (Frequency) 294 922 1,216
Male √âÕ¬≈– (Percent) 24.2 75.8 100

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

0
10
20
30
40
50
60
√âÕ¬≈–
Percent
‰¡ π„®
à

27.6
Not Interested

24.4
¢—ÈπµÕπ°“√ —Ëß´◊ÈÕ¬ÿàß¬“°
Too Complicated

23 23
‰¡à§àÕ¬√Ÿâ®—°‡«Á∫‰´µå∑’Ë¢“¬ ‘π§â“

8.9

7.3
‰¡àµâÕß°“√√Õ ‘π§â“

14.2 14
‰¡àÕ¬“°„ÀâÀ¡“¬‡≈¢∫—µ√‡§√¥‘µ∑“ßÕ‘π‡∑Õ√å‡πÁµ

32.6
Donût want to reveal credit card number

35.1

4
‰¡à¡’ ‘π§â“πà“ π„®

5.2
‰¡à “¡“√∂‡ÀÁπÀ√◊Õ®—∫µâÕß ‘π§â“‰¥â
48.3

39.6
‰¡à ‰«â „®ºŸâ¢“¬
À≠‘ß-™“¬


32.7 33
°≈—« ‘π§â“‡ ’¬À“¬À√◊Õ Ÿ≠À“¬√–À«à“ß∑“ß

15

14.1
·æß°«à“°“√´◊ÈÕµàÕÀπâ“
Expensive

8.4 7.6
Reasons against Internet Purchase by Gender

‰¡à¡’∫—µ√‡§√¥‘µ
Donût have a credit card 22.5
28.3

à«π„À≠à‡ªìπ ‘π§â“µà“ßª√–‡∑» ∑”„Àâ ‰¡àµâÕß°“√´◊ÈÕ

5.8 5.5
™“¬ (Male)
‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫

Õ◊ËπÊ
À≠‘ß (Female)


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Others

2.9 2.3

89


‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ À≠‘ß Female ™“¬ Male
Reasons against Internet ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈–
Purchase (Frequency) (Percent) (Frequency) (Percent)
‰¡à π„® 279 27.6 225 24.4
Not Interested
¢—ÈπµÕπ°“√ —Ëß´◊ÈÕ¬ÿàß¬“° 232 23 212 23
Too Complicated
‰¡à§àÕ¬√Ÿâ®—°‡«Á∫‰´µå∑’Ë¢“¬ ‘π§â“ 90 8.9 67 7.3
‰¡àµâÕß°“√√Õ ‘π§â“ 143 14.2 129 14
‰¡àÕ¬“°„ÀâÀ¡“¬‡≈¢∫—µ√‡§√¥‘µ 329 32.6 324 35.1
∑“ßÕ‘π‡∑Õ√å‡πÁµ
Donût want to reveal credit
card number
‰¡à¡’ ‘π§â“πà“ π„® 40 4 48 5.2
‰¡à “¡“√∂‡ÀÁπÀ√◊Õ®—∫µâÕß ‘π§â“‰¥â 488 48.3 365 39.6
‰¡à ‰«â „®ºŸâ¢“¬ 330 32.7 304 33
°≈—« ‘π§â“‡ ’¬À“¬À√◊Õ Ÿ≠À“¬√–À«à“ß∑“ß 152 15 130 14.1
·æß°«à“°“√´◊ÈÕµàÕÀπâ“ 85 8.4 70 7.6
Expensive
‰¡à¡’∫—µ√‡§√¥‘µ 227 22.5 261 28.3
Donût have a credit card
à«π„À≠à‡ªìπ ‘π§â“µà“ßª√–‡∑» 59 5.8 51 5.5
∑”„Àâ ‰¡àµâÕß°“√´◊ÈÕ
Õ◊ËπÊ 29 2.9 21 2.3
Others
À¡“¬‡Àµÿ: ‡©æ“–ºŸâ∑’Ë ‰¡à‡§¬´◊ÈÕ ‘π§â“/∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡∑à“π—Èπ ®÷ß®–µÕ∫¢âÕπ’È ‚¥¬ºŸâµÕ∫ “¡“√∂‡≈◊Õ°‰¥â 1-3 §”µÕ∫

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0
5
10
15
20
25
30
35
40
45
50
55
60
√âÕ¬≈–
Àπ—ß ◊Õ

Percent
56.8
Book

54.8
Àπ—ß ◊ÕÕ‘‡≈Á°∑√Õπ‘° å, ¢âÕ¡Ÿ≈

12.3
e-Book, Information

8.5
19.1
´Õøµå·«√å ( àßæ— ¥ÿ)

29.6
´Õøµå·«√å ( àßÕÕπ‰≈πå)

9.3 9.2
‡æ≈ß ( àßæ— ¥ÿ)

21.6

16.7
‡æ≈ß ( àßÕÕπ‰≈πå)
Music (sent online)

0.6 1.4
9.9
¿“æ¬πµ√å ( àßæ— ¥ÿ)

12.6
¿“æ¬πµ√å ( àßÕÕπ‰≈πå)
Film (sent online)

1.2 1
Õÿª°√≥å§Õ¡æ‘«‡µÕ√å

17.3
Computer device

21.1
¢Õß‡≈àπ

9.9
Toy
À≠‘ß-™“¬

5.4
3.7
‡§√◊ËÕß„™â ‰øøÑ“

12.2
‡§√◊ËÕß·µàß∫â“π, ¢Õß„™â „π∫â“π

5.6
Household item

2.4
‡ ◊ÈÕºâ“·≈–‡§√◊ËÕß·µàß°“¬

6.8
Goods and Services Purchased by Gender

Clothe, accessories
‡§√◊ËÕß ”Õ“ß, πÈ”ÀÕ¡

4.4 4.9
Cosmetic

0.3
Õ“À“√

4..9
Food

1.4
¬“√—°…“‚√§, ¬“∫”√ÿß
‘π§â“À√◊Õ∫√‘°“√∑’Ë‡§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫


0.6 0
6.8
Õ◊ËπÊ
™“¬ (Male)

Others

7.8
À≠‘ß (Female)


”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

91


‘π§â“/∫√‘°“√ À≠‘ß Female ™“¬ Male
Goods/Services ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈–
(Frequency) (Percent) (Frequency) (Percent)
Àπ—ß ◊Õ 92 56.8 161 54.8
Book
Àπ—ß ◊ÕÕ‘‡≈Á°∑√Õπ‘° å, ¢âÕ¡Ÿ≈ 20 12.3 25 8.5
e-Book, Information
´Õøµå·«√å ( àßæ— ¥ÿ) 31 19.1 87 29.6
´Õøµå·«√å ( àßÕÕπ‰≈πå) 15 9.3 27 9.2
‡æ≈ß ( àßæ— ¥ÿ) 35 21.6 49 16.7
‡æ≈ß ( àßÕÕπ‰≈πå) 1 0.6 4 1.4
Music (sent online)
¿“æ¬πµ√å ( àßæ— ¥ÿ) 16 9.9 37 12.6
¿“æ¬πµ√å ( àßÕÕπ‰≈πå) 2 1.2 3 1
Film (sent online)
Õÿª°√≥å§Õ¡æ‘«‡µÕ√å 28 17.3 62 21.1
Computer device
¢Õß‡≈àπ 16 9.9 16 5.4
Toy
‡§√◊ËÕß„™â ‰øøÑ“ 6 3.7 36 12.2
‡§√◊ËÕß·µàß∫â“π, ¢Õß„™â „π∫â“π 9 5.6 7 2.4
Household item
‡ ◊ÈÕºâ“·≈–‡§√◊ËÕß·µàß°“¬ 11 6.8 13 4.4
Clothe, accessories
‡§√◊ËÕß ”Õ“ß, πÈ”ÀÕ¡ 8 4.9 1 0.3
Cosmetic

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‘π§â“/∫√‘°“√ À≠‘ß Female ™“¬ Male
Goods/Services ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈–
(Frequency) (Percent) (Frequency) (Percent)
Õ“À“√ 8 4.9 4 1.4
Food
¬“√—°…“‚√§, ¬“∫”√ÿß, «‘µ“¡‘π 1 0.6 0 0
Medication, supplement
Õ◊ËπÊ 11 6.8 23 7.8
Others
À¡“¬‡Àµÿ: ‡©æ“–ºŸâ∑’Ë‡§¬´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡∑à“π—Èπ ®÷ß®–µÕ∫¢âÕπ’È
·≈–µâÕß‡≈◊Õ° ‘π§â“À√◊Õ∫√‘°“√∑ÿ°ª√–‡¿∑∑’Ë‡§¬´◊ÈÕ

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Internet Top Activity by Age

√âÕ¬≈–
Percent
50
45
< 20
40 39 39.3
20-29
35 33.7 33 31.7
30 30+
25
20 19.2
16
15 14.1
10.5
10 7.8 6.8
5 3.5 4.4 4 4.3 4.6 2.8 4.6 3.8 4.2 3.1
1.5 1.3 2.2 1.5 0.1 0.6 1.3 0.7 0.4
0
News, Timely report
e-mail

µ‘¥µ“¡¢à“«
Web board

Games
¥“«πå ‚À≈¥‡°¡ å

Download-software
‡«Á∫∫Õ√å¥
‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å

™¡ ‘π§â“

‡≈àπ‡°¡ å

Download-games
Information search
π∑π“
Chat/ICQ

Shopping

Download-music
¥“«πå ‚À≈¥‡æ≈ß

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°‘®°√√¡ < 20 20-29 30+
Activity ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈–
(Frequency) (Percent) (Frequency) (Percent) (Frequency) (Percent)
‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å 152 39 479 39.3 273 33.7
e-mail
π∑π“ 55 14.1 95 7.8 28 3.5
Chat/ICQ
‡«Á∫∫Õ√å¥ 17 4.4 49 4 35 4.3
Web board
µ‘¥µ“¡¢à“« 18 4.6 83 6.8 130 16
News, Timely report
§âπÀ“¢âÕ¡Ÿ≈ 75 19.2 403 33 257 31.7
Information search
™¡ ‘π§â“ 6 1.5 16 1.3 18 2.2
Shopping
‡≈àπ‡°¡ å 41 10.5 34 2.8 37 4.6
Games
¥“«πå ‚À≈¥‡°¡ å 6 1.5 1 0.1 5 0.6
Download-games
¥“«πå ‚À≈¥´Õøµå·«√å 15 3.8 51 4.2 25 3.1
Download-software
¥“«πå ‚À≈¥‡æ≈ß 5 1.3 9 0.7 3 0.4
Download-music
√«¡ 390 100 1,220 100 811 100
Total

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


®”π«π™—Ë«‚¡ß∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“Àå‡ª√’¬∫‡∑’¬∫°≈ÿà¡Õ“¬ÿ
Weekly Hours of Use by Age

< 20
20-29
√âÕ¬≈– 30+
Percent
30
26.3
25.2
25 23.5 23.7

20 18.9 18.3
17.1 17.9 17.1
15.8
15 14.8
13.8 13
12.2
10.3 9.6
10 8.2
9.2

5
2.6
1 1.7
0
<1 1- <3 3- <5 5- <10 10- <15 15- <20 >20

°“√„™âµàÕ —ª¥“Àå <1 1- <3 3- <5 5- <10 10- <15 15- <20 20+ √«¡
Weekly Usage Total
<20 ®”π«π (Frequency) 10 74 67 103 48 54 36 392
√âÕ¬≈– (Percent) 2.6 18.9 17.1 26.3 12.2 13.8 9.2 100
20-29 ®”π«π (Frequency) 12 101 181 288 194 159 290 1,225
√âÕ¬≈– (Percent) 1 8.2 14.8 23.5 15.8 13 23.7 100
30+ ®”π«π (Frequency) 14 84 146 205 139 78 149 815
√âÕ¬≈– (Percent) 1.7 10.3 17.9 25.2 17.1 9.6 18.3 100

”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543


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Time of Use by Age

√âÕ¬≈–
Percent
< 20
50
41.8 20-29
40 36.6 37.3
30+
30 27.8

20 18.6 19.2 19.2 18 16.2
15.9 14.5
10 6.9 7.4 8.5
4.4 4.3
1.5 1.9
0
8:01-12:00 12:01-16:00 16:01-20:00 20:01-24:00 0:01-4:00 4:01-8:00

‡«≈“∑’Ë „™â 8:01-12:00 12:01-16:00 16:01-20:00 20:01-24:00 0:01-4:00 4:01-8:00 √«¡
Time of Use Total
< 20 ®”π«π 27 57 164 109 29 6 392
(Frequency)
√âÕ¬≈– 6.9 14.5 41.8 27.8 7.4 1.5 100
(Percent)
20-29 ®”π«π 195 235 220 448 104 23 1,225
(Frequency)
√âÕ¬≈– 15.9 19.2 18 36.6 8.5 1.9 100
(Percent)
30+ ®”π«π. 151 156 132 304 36 35 814
(Frequency)
√âÕ¬≈– 18.6 19.2 16.2 37.3 4.4 4.3 100
(Percent)
À¡“¬‡Àµÿ: À¡“¬∂÷ß‡«≈“ à«π„À≠à∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ‡≈◊Õ°‡æ’¬ß§”µÕ∫‡¥’¬«

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¿“§ºπ«°

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§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘
(œæ≥œ π“¬°√—∞¡πµ√’ ‡ªìπª√–∏“π)

”π—°ß“πæ—≤π“«‘∑¬“»“ µ√å·≈–‡∑§‚π‚≈¬’·Ààß™“µ‘
°√–∑√«ß«‘∑¬“»“ µ√å ‡∑§‚π‚≈¬’·≈– ‘Ëß·«¥≈âÕ¡

‡ªìπ ”π—°ß“π‡≈¢“πÿ°“√

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§≥–Õπÿ°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»‡æ◊ËÕ§πæ‘°“√·≈–§π¥âÕ¬‚Õ°“
§≥–Õπÿ°√√¡°“√«“ß·ºπæ—≤π“‡∑§‚π‚≈¬’ “√ π‡∑»
§≥–Õπÿ°√√¡°“√«“ß·ºπæ—≤π“∫ÿ§≈“°√¥â“π‡∑§‚π‚≈¬’ “√ π‡∑»
§≥–Õπÿ°√√¡°“√ àß‡ √‘¡°“√„™â‡∑§‚π‚≈¬’ “√ π‡∑»„πÀπà«¬ß“π¢Õß√—∞
§≥–Õπÿ°√√¡°“√‡æ◊ËÕæ—≤π“°ÆÀ¡“¬‡∑§‚π‚≈¬’ “√ π‡∑»
§≥–Õπÿ°√√¡°“√°“√ª√–™“ —¡æ—π∏å‡∑§‚π‚≈¬’ “√ π‡∑»
§≥–Õπÿ°√√¡°“√°“√ àß‡ √‘¡°“√§âπ§«â“«‘®—¬¥â“π‡∑§‚π‚≈¬’ “√ π‡∑»
§≥–Õπÿ°√√¡°“√‚§√ß √â“ßæ◊Èπ∞“π “√ π‡∑»
§≥–Õπÿ°√√¡°“√ àß‡ √‘¡Õÿµ “À°√√¡´Õøµå·«√å·≈– “√ π‡∑»
¿“·≈°‡ª≈’Ë¬π¢âÕ¡Ÿ≈Õ‘‡≈Á°∑√Õπ‘° å·Ààßª√–‡∑»‰∑¬
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§≥–Õπÿ°√√¡°“√‡©æ“–°‘®‡æ◊ËÕ°“√æ—≤π“ e-Thailand
§≥–Õπÿ°√√¡°“√‡©æ“–°‘®‚§√ß°“√ GLOBE

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ΩÉ“¬‡∑§π‘§ √“™∫¥‘π∑√å ÿ«√√≥§—≥±‘
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∑’Ëª√÷°…“ ¥√. æ‘‡™∞ ¥ÿ√ß§‡«‚√®πå
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π—°«‘®—¬ ¥√. æ‘∏ÿ¡“ æ—π∏ÿå∑«’
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¡≈ÿ≈’ æ√‚™§™—¬
π—°«‘‡§√“–Àå ‚§√ß°“√ ∫ÿ…Æ’ ®“√ÿ«®π–
ª√–™“ —¡æ—π∏å °ÿ≈æ‘™≠“ ¢”≈–¡â“¬
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π‘√¡≈ ª√–∑’ª–®‘µµ‘
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