Measuring Social for Real Results presented at Internet Summit 2012 by Kurt Uhlir of Buzztastic and Rob Kischuk of Bady

1. Measuring Social for Real Results

2. Who are we?
Kurt Uhlir Rob Kischuk
Generate buzz. Reward Fans.
1.25 million players
Foundational technology patents
location, check-in, ads, and video games
Social startups since 2006
@KurtUhlir @rkischuk

3. Where’s My Silver Bullet?
Social Mea
surement &
ROI

4. Shifting Market
@KurtUhlir #isum12

5. Shifting Market
@KurtUhlir #isum12

6. Shifting Market
@KurtUhlir #isum12

7. Shifting Market
@KurtUhlir #isum12

8. Where’s My Silver Bullet?

9. What are you trying to measure?
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Intentionally Focus and Optimize
@KurtUhlir #isum12

10. Keep it Engaging
@KurtUhlir #isum12

11. There is a Time for Education
Generate buzz. Reward Fans.

13. Measuring
Leads

14. @rkischuk #isum12

15. Facebook Moved Our Cheese

19. A Facebook App for Every Brand
@rkischuk #isum12

20. Don’t Forget the Permissions
@rkischuk #isum12

21. Open Graph is the new “Free” Cheese

22. Track That Funnel
@rkischuk #isum12

23. Be Smart About Links
http://www.facebook.com/pages/Landmark-Theatres/
7825494345?sk=app_387499894622679
http://tinyurl.com/7dljqk4
http://theate.rs/TxsfBs
@rkischuk #isum12

24. So What Ads Are “Worth It”
@rkischuk #isum12

25. Conclusion
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26. Generate buzz. Reward Fans.
@buzztasticapp @badgy
@KurtUhlir @rkischuk