Calculating Your Marketing ROI in 3 Easy Steps Webinar

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Calculating Your Marketing ROI in 3 Easy Steps Webinar

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Calculating Your Marketing ROI in 3 Easy Steps Webinar

  1. Calculating Your Marketing ROI in 3 Easy Steps Christopher S. Penn, VP Strategy and Innovation www.BlueSkyFactory.com
  2. Do try this at home. blueskyfactory.com/webinars
  3. The corporate plug: If you send a lot of email (or want to), we can help you make more money and reach more customers. Ask us how. www.BlueSkyFactory.com
  4. #bsfwebinar TweetAway follow @blueskyfactory
  5. Photo Credit: TheTruthAbout...
  6. Diagnostic vs. Objective
  7. TweetAway Diagnostic metrics tell you how the trip is going. Objective metrics tell you when you’re there.
  8. Return on Investment
  9. Photo Credit: AlanCleaver_2000
  10. Web site traffic Twitter followers Blog comments Advertisement clicks Qualified leads
  11. Photo credit: SashaW
  12. Photo credit: Make Lemons
  13. TweetAway Follower count is as useful to ROI as treadmill speed is to losing 20 pounds.
  14. R Photo credit: AMAgill I
  15. ROI 101
  16. Earned - Spent = ROI Spent
  17. 1,000 - 500 = 100% 500
  18. 250 - 500 = -50% 500
  19. Earned - Spent = ROI Spent
  20. Annual Income =Hourly 2,080
  21. Annual Income =Hourly 2,080 Hours x Rate = Time Spend in Money
  22. $50,000 = $24.04 2,080 5 x $24.04 = $120.20
  23. 1000 - 620.20 = 61.2% 620.20
  24. Worksheet 1 Money Earned: $_______ Money Spent: $_______ Hourly Rate: $_______ Time Spent: _______ Time Spent in Money: $_______ Total Spent: $_______ Total Earned-Total Spent _______% Total Spent
  25. TweetAway (Total earned - total spent) / total spent = ROI
  26. Worksheet 2 Method PPC Email Twitter Money Earned Money Spent Hourly Rate Time Spent Time as Money Total Spent Earned - Spent / Spent
  27. Worksheet 2 Example Method PPC Email Twitter Money Earned $1,000.00 Money Spent $500.00 Hourly Rate $24.04 Time Spent 5 Time as Money $120.20 Total Spent $620.20 Earned - Spent / Spent 61.24%
  28. Worksheet 2 Example Method PPC Email Twitter Money Earned $1,000.00 $12,563.00 Money Spent $500.00 $5,000.00 Hourly Rate $24.04 $24.04 Time Spent 5 5 Time as Money $120.20 $120.20 Total Spent $620.20 $5,120.20 Earned - Spent / Spent 61.24% 145.36%
  29. Worksheet 2 Example Method PPC Email Twitter Money Earned $1,000.00 $12,563.00 $750.00 Money Spent $500.00 $5,000.00 $0.00 Hourly Rate $24.04 $24.04 $24.04 Time Spent 5 5 40 Time as Money $120.20 $120.20 $961.60 Total Spent $620.20 $5,120.20 $961.60 Earned - Spent / Spent 61.24% 145.36% -22.00%
  30. Worksheet 2 Example Method PPC Email Twitter Money Earned $1,000.00 $12,563.00 $750.00 Money Spent $500.00 $5,000.00 $0.00 Hourly Rate $24.04 $24.04 $24.04 Time Spent 5 5 40 Time as Money $120.20 $120.20 $961.60 Total Spent $620.20 $5,120.20 $961.60 ROI 61.24% 145.36% -22.00%
  31. ROI
  32. TweetAway @cspenn wasn’t kidding. There really was a giant cow in the webinar presentation.
  33. EPL
  34. Earned - Spent Number of Leads
  35. TweetAway Net earnings per lead is a better tactical number than pure ROI.
  36. Worksheet 3 Method PPC Email Twitter Money Earned Total Spent ROI Number of Leads Earned - Spent / Leads
  37. Worksheet 3 Example Method PPC Email Twitter Money Earned $1,000.00 $12,563.00 $750.00 Total Spent $620.20 $5,120.20 $961.60 ROI 61.24% 145.36% -22.00% Number of Leads Earned - Spent / Leads
  38. Worksheet 3 Example Method PPC Email Twitter Money Earned $1,000.00 $12,563.00 $750.00 Total Spent $620.20 $5,120.20 $961.60 ROI 61.24% 145.36% -22.00% Number of Leads 100 1,256 75 Earned - Spent / Leads $3.80 $5.92 -$2.82
  39. Average EPL
  40. Worksheet 3 Example Method PPC Email Twitter Money Earned $1,000.00 $12,563.00 $750.00 Total Spent $620.20 $5,120.20 $961.60 ROI 61.24% 145.36% -22.00% Number of Leads 100 1,256 75 Earned - Spent / Leads $3.80 $5.92 -$2.82
  41. Average EPL: $2.30
  42. What’s the ROI?
  43. TweetAway Average net earnings per lead helps you understand when you might lose money on marketing tactics.
  44. Google Analytics
  45. Google Analytics Settings
  46. GA: Goal Conversions
  47. GA: Top Content Report
  48. GA: Top Keywords Report
  49. GA: Referring Sites Report
  50. GA: Campaign Report
  51. Case Study
  52. www.BostonMartialArts.com
  53. Case Study Method Web Site Facebook Twitter Money Earned Money Spent Hourly Rate Time Spent Time as Money Total Spent Earned - Spent / Spent
  54. Case Study Method Web Site Facebook Twitter Money Earned $264,600.00 Money Spent $4,000.00 Hourly Rate $40.00 Time Spent 260 Time as Money $10,400.00 Total Spent $14,400.00 Earned - Spent / Spent 1,737.50%
  55. Case Study Method Web Site Facebook Twitter Money Earned $264,600.00 $7,200.00 Money Spent $4,000.00 $0.00 Hourly Rate $40.00 $40.00 Time Spent 260 260 Time as Money $10,400.00 $10,400.00 Total Spent $14,400.00 $10,400.00 Earned - Spent / Spent 1,737.50% -30.77%
  56. Case Study Method Web Site Facebook Twitter Money Earned $264,600.00 $7,200.00 $1,800.00 Money Spent $4,000.00 $0.00 $0.00 Hourly Rate $40.00 $40.00 $40.00 Time Spent 260 260 260 Time as Money $10,400.00 $10,400.00 $10,400.00 Total Spent $14,400.00 $10,400.00 $10,400.00 Earned - Spent / Spent 1,737.50% -30.77% -82.69%
  57. Now what?
  58. Case Study Method Web Site Facebook Twitter Money Earned $264,600.00 $7,200.00 $1,800.00 Money Spent $4,000.00 $0.00 $0.00 Hourly Rate $40.00 $40.00 $40.00 Time Spent 260 260 260 Time as Money $10,400.00 $10,400.00 $10,400.00 Total Spent $14,400.00 $10,400.00 $10,400.00 Earned - Spent / Spent 1,737.50% -30.77% -82.69%
  59. Case Study Method Web Site Facebook Twitter Money Earned $264,600.00 $23,400.00 $23,400.00 Money Spent $4,000.00 $0.00 $0.00 Hourly Rate $40.00 $40.00 $40.00 Time Spent 260 260 260 Time as Money $10,400.00 $10,400.00 $10,400.00 Total Spent $14,400.00 $10,400.00 $10,400.00 Earned - Spent / Spent 1,737.50% 125.00% 125.00%
  60. Case Study Method Web Site Facebook Twitter Money Earned $264,600.00 $7,200.00 $1,800.00 Money Spent $4,000.00 $0.00 $0.00 Hourly Rate $40.00 $40.00 $40.00 Time Spent 260 130 43 Time as Money $10,400.00 $5,200.00 $1,720.00 Total Spent $14,400.00 $5,200.00 $1,720.00 Earned - Spent / Spent 1,737.50% 38.46% 4.65%
  61. Act!
  62. TweetAway All metrics, even ROI, are meaningless unless you take action from what you learn.
  63. Review Diagnostic vs. Objective ROI 101 EPL + GA Measure and Act!
  64. Do try this at home. blueskyfactory.com/webinars
  65. questions? #bsfwebinar
  66. www.blueskyfactory.com www.christopherspenn.com @blueskyfactory @cspenn

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