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Calculating Your Marketing ROI in 3 Easy Steps Webinar

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Calculating Your Marketing ROI in 3 Easy Steps Webinar

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Calculating Your Marketing ROI in 3 Easy Steps Webinar

1. Calculating Your Marketing ROI in 3 Easy Steps Christopher S. Penn, VP Strategy and Innovation www.BlueSkyFactory.com
2. Do try this at home. blueskyfactory.com/webinars
3. The corporate plug: If you send a lot of email (or want to), we can help you make more money and reach more customers. Ask us how. www.BlueSkyFactory.com
6. Diagnostic vs. Objective
7. TweetAway Diagnostic metrics tell you how the trip is going. Objective metrics tell you when you’re there.
8. Return on Investment
9. Photo Credit: AlanCleaver_2000
11. Photo credit: SashaW
12. Photo credit: Make Lemons
13. TweetAway Follower count is as useful to ROI as treadmill speed is to losing 20 pounds.
14. R Photo credit: AMAgill I
15. ROI 101
16. Earned - Spent = ROI Spent
17. 1,000 - 500 = 100% 500
18. 250 - 500 = -50% 500
19. Earned - Spent = ROI Spent
20. Annual Income =Hourly 2,080
21. Annual Income =Hourly 2,080 Hours x Rate = Time Spend in Money
22. \$50,000 = \$24.04 2,080 5 x \$24.04 = \$120.20
23. 1000 - 620.20 = 61.2% 620.20
24. Worksheet 1 Money Earned: \$_______ Money Spent: \$_______ Hourly Rate: \$_______ Time Spent: _______ Time Spent in Money: \$_______ Total Spent: \$_______ Total Earned-Total Spent _______% Total Spent
25. TweetAway (Total earned - total spent) / total spent = ROI
26. Worksheet 2 Method PPC Email Twitter Money Earned Money Spent Hourly Rate Time Spent Time as Money Total Spent Earned - Spent / Spent
27. Worksheet 2 Example Method PPC Email Twitter Money Earned \$1,000.00 Money Spent \$500.00 Hourly Rate \$24.04 Time Spent 5 Time as Money \$120.20 Total Spent \$620.20 Earned - Spent / Spent 61.24%
28. Worksheet 2 Example Method PPC Email Twitter Money Earned \$1,000.00 \$12,563.00 Money Spent \$500.00 \$5,000.00 Hourly Rate \$24.04 \$24.04 Time Spent 5 5 Time as Money \$120.20 \$120.20 Total Spent \$620.20 \$5,120.20 Earned - Spent / Spent 61.24% 145.36%
29. Worksheet 2 Example Method PPC Email Twitter Money Earned \$1,000.00 \$12,563.00 \$750.00 Money Spent \$500.00 \$5,000.00 \$0.00 Hourly Rate \$24.04 \$24.04 \$24.04 Time Spent 5 5 40 Time as Money \$120.20 \$120.20 \$961.60 Total Spent \$620.20 \$5,120.20 \$961.60 Earned - Spent / Spent 61.24% 145.36% -22.00%
30. Worksheet 2 Example Method PPC Email Twitter Money Earned \$1,000.00 \$12,563.00 \$750.00 Money Spent \$500.00 \$5,000.00 \$0.00 Hourly Rate \$24.04 \$24.04 \$24.04 Time Spent 5 5 40 Time as Money \$120.20 \$120.20 \$961.60 Total Spent \$620.20 \$5,120.20 \$961.60 ROI 61.24% 145.36% -22.00%
31. ROI
32. TweetAway @cspenn wasn’t kidding. There really was a giant cow in the webinar presentation.
33. EPL
34. Earned - Spent Number of Leads
35. TweetAway Net earnings per lead is a better tactical number than pure ROI.
36. Worksheet 3 Method PPC Email Twitter Money Earned Total Spent ROI Number of Leads Earned - Spent / Leads
37. Worksheet 3 Example Method PPC Email Twitter Money Earned \$1,000.00 \$12,563.00 \$750.00 Total Spent \$620.20 \$5,120.20 \$961.60 ROI 61.24% 145.36% -22.00% Number of Leads Earned - Spent / Leads
38. Worksheet 3 Example Method PPC Email Twitter Money Earned \$1,000.00 \$12,563.00 \$750.00 Total Spent \$620.20 \$5,120.20 \$961.60 ROI 61.24% 145.36% -22.00% Number of Leads 100 1,256 75 Earned - Spent / Leads \$3.80 \$5.92 -\$2.82
39. Average EPL
40. Worksheet 3 Example Method PPC Email Twitter Money Earned \$1,000.00 \$12,563.00 \$750.00 Total Spent \$620.20 \$5,120.20 \$961.60 ROI 61.24% 145.36% -22.00% Number of Leads 100 1,256 75 Earned - Spent / Leads \$3.80 \$5.92 -\$2.82
41. Average EPL: \$2.30
42. What’s the ROI?
43. TweetAway Average net earnings per lead helps you understand when you might lose money on marketing tactics.
46. GA: Goal Conversions
47. GA: Top Content Report
48. GA: Top Keywords Report
49. GA: Referring Sites Report
50. GA: Campaign Report
51. Case Study
52. www.BostonMartialArts.com
53. Case Study Method Web Site Facebook Twitter Money Earned Money Spent Hourly Rate Time Spent Time as Money Total Spent Earned - Spent / Spent
54. Case Study Method Web Site Facebook Twitter Money Earned \$264,600.00 Money Spent \$4,000.00 Hourly Rate \$40.00 Time Spent 260 Time as Money \$10,400.00 Total Spent \$14,400.00 Earned - Spent / Spent 1,737.50%
55. Case Study Method Web Site Facebook Twitter Money Earned \$264,600.00 \$7,200.00 Money Spent \$4,000.00 \$0.00 Hourly Rate \$40.00 \$40.00 Time Spent 260 260 Time as Money \$10,400.00 \$10,400.00 Total Spent \$14,400.00 \$10,400.00 Earned - Spent / Spent 1,737.50% -30.77%
56. Case Study Method Web Site Facebook Twitter Money Earned \$264,600.00 \$7,200.00 \$1,800.00 Money Spent \$4,000.00 \$0.00 \$0.00 Hourly Rate \$40.00 \$40.00 \$40.00 Time Spent 260 260 260 Time as Money \$10,400.00 \$10,400.00 \$10,400.00 Total Spent \$14,400.00 \$10,400.00 \$10,400.00 Earned - Spent / Spent 1,737.50% -30.77% -82.69%
57. Now what?
58. Case Study Method Web Site Facebook Twitter Money Earned \$264,600.00 \$7,200.00 \$1,800.00 Money Spent \$4,000.00 \$0.00 \$0.00 Hourly Rate \$40.00 \$40.00 \$40.00 Time Spent 260 260 260 Time as Money \$10,400.00 \$10,400.00 \$10,400.00 Total Spent \$14,400.00 \$10,400.00 \$10,400.00 Earned - Spent / Spent 1,737.50% -30.77% -82.69%
59. Case Study Method Web Site Facebook Twitter Money Earned \$264,600.00 \$23,400.00 \$23,400.00 Money Spent \$4,000.00 \$0.00 \$0.00 Hourly Rate \$40.00 \$40.00 \$40.00 Time Spent 260 260 260 Time as Money \$10,400.00 \$10,400.00 \$10,400.00 Total Spent \$14,400.00 \$10,400.00 \$10,400.00 Earned - Spent / Spent 1,737.50% 125.00% 125.00%
60. Case Study Method Web Site Facebook Twitter Money Earned \$264,600.00 \$7,200.00 \$1,800.00 Money Spent \$4,000.00 \$0.00 \$0.00 Hourly Rate \$40.00 \$40.00 \$40.00 Time Spent 260 130 43 Time as Money \$10,400.00 \$5,200.00 \$1,720.00 Total Spent \$14,400.00 \$5,200.00 \$1,720.00 Earned - Spent / Spent 1,737.50% 38.46% 4.65%
61. Act!
62. TweetAway All metrics, even ROI, are meaningless unless you take action from what you learn.
63. Review Diagnostic vs. Objective ROI 101 EPL + GA Measure and Act!
64. Do try this at home. blueskyfactory.com/webinars
65. questions? #bsfwebinar
66. www.blueskyfactory.com www.christopherspenn.com @blueskyfactory @cspenn