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Facebook ads audiene size for desired sales

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Audience Size needs to get desired sales

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Facebook ads audiene size for desired sales

  1. 1. Warning Math Ahead….  Take a deep breath https://www.flickr.com/photos/jimmiehomeschoolmom/
  2. 2. Audience Size Ecommerce Funnel Step Conversi on Rate Required Facebook  Ads 1% ? Audience Website 2% ? Website Visitors Total sales $10,000 (average sales $22) ? Sales Total Sales  Desired: $10,000 Hint: Start at the Bottom How Many Sales Needed?   $10,000/$22=454.55 How Many Website Visits Needed?       454/ 0.02 = 22,700 How large of an audience do I need?    27,000/ 0.01= 2,270,000
  3. 3. Audience Size Ecommerce Funnel Step Conversi on Rate Required Facebook  Ads 1% 2,270,000 Audience Website 2% 22,700 Website Visitors Total sales $10,000 (average sales $22) 454 Sales Total Sales  Desired: $10,000 Hint: Start at the Bottom How Many Sales Needed?   $10,000/$22=454.55 How Many Website Visits Needed?       454/ 0.02 = 22,700 How large of an audience do I need?    27,000/ 0.01= 2,270,000
  4. 4. Audience Size Leads Total Sales  Desired: $120,000 Hint: Start at the Bottom How Many Sales?             $120,000/$3,000=40 How Many Sales Calls?             40/ 0.20 = 200 How Many Leads?             200/ 0.70 = 285 Funnel  Step Conversion  Rate Required Facebo ok Ads 1% ? Reach Landin g Page 5% ? Link Clicks Leads 70% ? Leads Sales  Calls 20% ? Calls Taken Total sales $120,000 (ave. sale $3000 ? Sales How Many Link Clicks?             285/ 0.05= 5,700 How Large an audience?             5,700/ 0.01= 570,000
  5. 5. Audience Size High Ticket Event or Sale Funnel Step Conversion  Rate Required Facebook Ads 1% 570,000 Reach Landing Page 5% 5,700 Link Clicks Leads 70% 285 Leads Sales Calls 20% 200 Calls Taken Total sales $120,000 (ave. sale $3000 40 Sales
  6. 6. Find Your Audience Size Funnel Step Conversion  Rate Required Facebook Ads 1% Reach Landing Page 5% Link Clicks Leads 70% Leads Sales Calls 20% Calls Taken Total sales Sales Funnel  Step Conversion  Rate Required Facebook  Ads 1% ? Audience Website 2% ? Website Visitors Total sales ? Sales Ecommerce High Ticket Sale or Event

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