Presentation held att the #ecommerce friendly event #eBAD15 i Gothenburg. Speech on how international logistic trends will influence the nordic markets today and tomorrow.
Johan Holgersson, e-commece expert and Commercial Director at Bring shares his view on trends within e-commerce logistics. This presentation, in swedish, also provides pointers on what to focus on when promoting delivery options/logistic setup online.
Webinar: Er MasterPass fremtidens mobile betalingsmåte?Patrik Müller
Sammen med MasterCard tilbyr DIBS MasterPass™, en betalingsmåte som er utformet for å øke konverteringen ved å gjøre det så enkelt som mulig for kundene å betale.
Meld deg på webinaret, der vi forteller om den nye betalingsmåten og hvorfor vi tror at MasterPass er fremtidens mobile betalingsmåte.
5 tips för bättre ehandelsleveranser
Föredrag under #ebad15 på Clarion Sign i Stockholm om leveranser och logistik för ehandel. En utblick mot UK och US och vad svenska ehandlare kan vinna på att vara mer konsumentanpassad med sin logistik
Grundkurs i Analys av Digital Marknadsföring - Berghs 2012Therese Reuterswärd
Spana gärna in min senaste Slideshare: Onlinemarknadsföring - en crash course http://www.slideshare.net/TrulyTherese/berghs-digital-management-15-oktober
Resultaten av lanseringen av vår mobila webb, hur vi har minskat våra annonseringskostnader med 50% och hur vi nyttjar sociala medier i marknadsmixen.
Ehandel, mobilt, PPC, Sociala Medier.
Så sätter du rätt nyckeltal och effektmål Creuna Sverige
Nordic Intranet Summit 12-13 maj 2014
Den 12-13 maj hålls Nordens största konferens om intranät Nordic Intranet Summit i Stockholm. Fredrik Cederlöf och Therese Walter från Creuna står på scenen.
Fredrik Cederlöf och Therese Walter från Creuna kommer att berätta om hur behovsanalys och strategi bör användas för att skapa en relevant mätning och uppföljningsprocess av intranätet. Vi kommer också att få se skillnaden mellan mätningar för utveckling och lärande respektive rapportering. Med hjälp av intressanta exempel kommer de inspirera dig till att utveckla utvärderingen av ditt intranät.
Fredrik Cederlöf, Digital Analytics Manager på Creuna
Therese Walter, Account Director på Creuna
Johan Holgersson, e-commece expert and Commercial Director at Bring shares his view on trends within e-commerce logistics. This presentation, in swedish, also provides pointers on what to focus on when promoting delivery options/logistic setup online.
Webinar: Er MasterPass fremtidens mobile betalingsmåte?Patrik Müller
Sammen med MasterCard tilbyr DIBS MasterPass™, en betalingsmåte som er utformet for å øke konverteringen ved å gjøre det så enkelt som mulig for kundene å betale.
Meld deg på webinaret, der vi forteller om den nye betalingsmåten og hvorfor vi tror at MasterPass er fremtidens mobile betalingsmåte.
5 tips för bättre ehandelsleveranser
Föredrag under #ebad15 på Clarion Sign i Stockholm om leveranser och logistik för ehandel. En utblick mot UK och US och vad svenska ehandlare kan vinna på att vara mer konsumentanpassad med sin logistik
Grundkurs i Analys av Digital Marknadsföring - Berghs 2012Therese Reuterswärd
Spana gärna in min senaste Slideshare: Onlinemarknadsföring - en crash course http://www.slideshare.net/TrulyTherese/berghs-digital-management-15-oktober
Resultaten av lanseringen av vår mobila webb, hur vi har minskat våra annonseringskostnader med 50% och hur vi nyttjar sociala medier i marknadsmixen.
Ehandel, mobilt, PPC, Sociala Medier.
Så sätter du rätt nyckeltal och effektmål Creuna Sverige
Nordic Intranet Summit 12-13 maj 2014
Den 12-13 maj hålls Nordens största konferens om intranät Nordic Intranet Summit i Stockholm. Fredrik Cederlöf och Therese Walter från Creuna står på scenen.
Fredrik Cederlöf och Therese Walter från Creuna kommer att berätta om hur behovsanalys och strategi bör användas för att skapa en relevant mätning och uppföljningsprocess av intranätet. Vi kommer också att få se skillnaden mellan mätningar för utveckling och lärande respektive rapportering. Med hjälp av intressanta exempel kommer de inspirera dig till att utveckla utvärderingen av ditt intranät.
Fredrik Cederlöf, Digital Analytics Manager på Creuna
Therese Walter, Account Director på Creuna
Detta är inte en komplett presentation, utan bilder du kan bygga en presentation på. Här hittar du bilder från del 3 av boken Digital marknadsföring, se http://www.digitalmf.se/boken.
Innehåll:
- Affärsmodeller
- KPI:er och Mål
- Anskaffningskostnad vid annonsering
– Performance Marketing
– Programmatic Buying
- Att beräkna Life Time Value
- Analys av kanalstrategin
– Attributionsmodeller
Mastering Excel for PPC: An Advanced Series for Better Marketing Results in 2017Hanapin Marketing
[Fix These 5 Common Excel Issues To Achieve Pro Status]
Excel, while a fabulous tool for PPC, is not without its occasional hang-ups – as PPC thought-leaders, who would we be if we didn’t address them? In this live webinar, Account Analyst Rachael Law will ease your mind with solutions to all the common Excel issues, so that you too can be a pro.
[Excel Your Search Query Reports With These Must-Have Tips]
Search query reports are a fact of life in paid search. No matter how great your keywords are, there will always be queries that, for better or worse, don’t quite match your target. Although it’s a crucial part of account success, the web interfaces leave much to be desired. Choosing queries one by one and setting them as negative or adding them as keywords is inefficient and leaves you with a poor view of the situation. Join Hanapin’s Account Manager Alaina Thompson as she teaches you techniques to not only save time, but get more out of your SQRs in the process.
[Discover More Accurate Projections With Excel Data Tables]
We’ve all been in a situation where we needed to see the results of an equation based on a range of values. Maybe it was “what if we spent X amount or Y amount” or “what are the potential impacts of another ad test?” However, calculating by hand is slow and cumbersome. Thankfully, data tables allow you to quickly compare values and run calculations multiple times. In this live webinar, Senior Account Analyst Jacob Fairclough will teach you how data tables can save you time and sanity when making projections.
How to create a Video ad campaign in adwordsTanuja Talekar
This presentation will show you what is cpv bidding and how to create a video ad campaign using cpv bid.Just follow all the steps carefully and you will create a successful video campaign yourself.
I suspect that many of you feel a bit uneasy when thinking about the new digital landscape so today I’d like to start out by looking at traditional marketing from a new perspective. In this presentation I debunk the traditional idea of a linear purchase path, and re-draw it to reflect modern consumers’ behaviors more accurately. Secondly I will inspire you to become better at measuring and quantifying the impact of your marketing efforts.
Från Annonsvisning till Done deal - Klarar du av att hålla en röd tråd från din Adwordsannons och hela vägen in i kaklet till köp? Om inte så har du bommat den viktigaste faktorn till framgång med Adwords.
YouTube Marketing and Social Video SEO 101 – Relationships That Convert!Grant Crowell
Presented by Digital Marketing Strategist and Certified YouTube Audience Development Manager, Grant Crowell on October 4, 2016 to the Raleigh Video Production and Marketing Meetup Group.
DESCRIPTION
Many marketers assume “social video” mostly means sharing on YouTube, Facebook, and other social networks. What’s forgotten? The “social” part.
To successfully incorporate video marketing into your professional goals, you really need to create an audience experience that’s first and foremost about building personal connections. That means genuinely listening, engaging, helping, and connecting with others in ways that turn visitors into followers, users into contributors, critics into evangelists, and individuals into communities.
But social video can’t be helpful if it can’t be sustainable as a business model. That’s why social video needs to be treated like a financial portfolio – nurturing relationships like one nurtures stock investments, carefully qualified and continually measured against pre-set performance goals so you see a tangible return on investment over the long-term.
What you’ll learn:
- Why YouTube is a “social” platform first, and an SEO channel second.
- The most common mistakes on YouTube to avoid.
- How to create a YouTube strategy plan
- Essential video and page optimization tips
- Social tactics on YouTube that are a must for everyone.
- How to measure performance with your videos and YouTube channel.
- Examples of successful YouTube marketers and campaigns
- Top resources to follow of successful YouTube experts
How to create an air-tight account structure in Google AdWords through the use of single keyword ad groups (SKAGs) and rigorous query-level analysis. As presented at SEMpdx in February 2013.
Local businesses don't often use all the features available within the Paid Media space which means there is less competition across the board. This talk from MozTalk in London covers 24 strategies the businesses targeting local areas could be using to really dominate in their marketplace.
Paid Media - It's Not All About The End Game!Koozai
So many people focus their efforts when it comes to paid media on the buying stage of the customer purchase funnel but this is a huge mistake. Not focusing any attention on the other sections of the funnel simply means that advertisers are only capitalising on a small slice of the pie.
In this slide deck you will learn 32 different strategies that will help you to channel your audience through the funnel from being completely unaware of your brand right the way through to getting customers to recommend your business to their friends and family.
This talk was originally prepared for the Turing Festival in August 2016
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Shopping Campaigns: Play Like Every Day Is A Holiday. PRESENTATION: Shopping Ads, Buy Buttons, Social-Commerce & Remarketing: How to Develop an Integrated Cross-Platform Strategy - Given by Ann Stanley, @annstanley - Anicca Digital, Managing Director. #SMX #14C
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: The Mad Scientists of Paid Search. PRESENTATION: Advanced Google Shopping - Given by Andreas Reiffen, @crealytics - Crealytics, CEO. #SMX #11B
Den mobila explosionen - nytt betalsätt i Sverige under 2015Patrik Müller
E-handel i mobilen tar över - Patrik Müller är e-handelsexpert på DIBS. Varje år publicerar DIBS rapporten Svensk E-handel. Ett av resultaten i årets rapport är den fortsatt kraftiga ökningen av köp i mobilen. Patrik Müller från DIBS berättar om flera trender från rapporten samt om det nya betalsättet för mobil e-handel som bankerna lanserar under 2015.
Presentationen hölls på Webbhusets Magentodag 2015 på Post Hotell i Göteborg.
Detta är inte en komplett presentation, utan bilder du kan bygga en presentation på. Här hittar du bilder från del 3 av boken Digital marknadsföring, se http://www.digitalmf.se/boken.
Innehåll:
- Affärsmodeller
- KPI:er och Mål
- Anskaffningskostnad vid annonsering
– Performance Marketing
– Programmatic Buying
- Att beräkna Life Time Value
- Analys av kanalstrategin
– Attributionsmodeller
Mastering Excel for PPC: An Advanced Series for Better Marketing Results in 2017Hanapin Marketing
[Fix These 5 Common Excel Issues To Achieve Pro Status]
Excel, while a fabulous tool for PPC, is not without its occasional hang-ups – as PPC thought-leaders, who would we be if we didn’t address them? In this live webinar, Account Analyst Rachael Law will ease your mind with solutions to all the common Excel issues, so that you too can be a pro.
[Excel Your Search Query Reports With These Must-Have Tips]
Search query reports are a fact of life in paid search. No matter how great your keywords are, there will always be queries that, for better or worse, don’t quite match your target. Although it’s a crucial part of account success, the web interfaces leave much to be desired. Choosing queries one by one and setting them as negative or adding them as keywords is inefficient and leaves you with a poor view of the situation. Join Hanapin’s Account Manager Alaina Thompson as she teaches you techniques to not only save time, but get more out of your SQRs in the process.
[Discover More Accurate Projections With Excel Data Tables]
We’ve all been in a situation where we needed to see the results of an equation based on a range of values. Maybe it was “what if we spent X amount or Y amount” or “what are the potential impacts of another ad test?” However, calculating by hand is slow and cumbersome. Thankfully, data tables allow you to quickly compare values and run calculations multiple times. In this live webinar, Senior Account Analyst Jacob Fairclough will teach you how data tables can save you time and sanity when making projections.
How to create a Video ad campaign in adwordsTanuja Talekar
This presentation will show you what is cpv bidding and how to create a video ad campaign using cpv bid.Just follow all the steps carefully and you will create a successful video campaign yourself.
I suspect that many of you feel a bit uneasy when thinking about the new digital landscape so today I’d like to start out by looking at traditional marketing from a new perspective. In this presentation I debunk the traditional idea of a linear purchase path, and re-draw it to reflect modern consumers’ behaviors more accurately. Secondly I will inspire you to become better at measuring and quantifying the impact of your marketing efforts.
Från Annonsvisning till Done deal - Klarar du av att hålla en röd tråd från din Adwordsannons och hela vägen in i kaklet till köp? Om inte så har du bommat den viktigaste faktorn till framgång med Adwords.
YouTube Marketing and Social Video SEO 101 – Relationships That Convert!Grant Crowell
Presented by Digital Marketing Strategist and Certified YouTube Audience Development Manager, Grant Crowell on October 4, 2016 to the Raleigh Video Production and Marketing Meetup Group.
DESCRIPTION
Many marketers assume “social video” mostly means sharing on YouTube, Facebook, and other social networks. What’s forgotten? The “social” part.
To successfully incorporate video marketing into your professional goals, you really need to create an audience experience that’s first and foremost about building personal connections. That means genuinely listening, engaging, helping, and connecting with others in ways that turn visitors into followers, users into contributors, critics into evangelists, and individuals into communities.
But social video can’t be helpful if it can’t be sustainable as a business model. That’s why social video needs to be treated like a financial portfolio – nurturing relationships like one nurtures stock investments, carefully qualified and continually measured against pre-set performance goals so you see a tangible return on investment over the long-term.
What you’ll learn:
- Why YouTube is a “social” platform first, and an SEO channel second.
- The most common mistakes on YouTube to avoid.
- How to create a YouTube strategy plan
- Essential video and page optimization tips
- Social tactics on YouTube that are a must for everyone.
- How to measure performance with your videos and YouTube channel.
- Examples of successful YouTube marketers and campaigns
- Top resources to follow of successful YouTube experts
How to create an air-tight account structure in Google AdWords through the use of single keyword ad groups (SKAGs) and rigorous query-level analysis. As presented at SEMpdx in February 2013.
Local businesses don't often use all the features available within the Paid Media space which means there is less competition across the board. This talk from MozTalk in London covers 24 strategies the businesses targeting local areas could be using to really dominate in their marketplace.
Paid Media - It's Not All About The End Game!Koozai
So many people focus their efforts when it comes to paid media on the buying stage of the customer purchase funnel but this is a huge mistake. Not focusing any attention on the other sections of the funnel simply means that advertisers are only capitalising on a small slice of the pie.
In this slide deck you will learn 32 different strategies that will help you to channel your audience through the funnel from being completely unaware of your brand right the way through to getting customers to recommend your business to their friends and family.
This talk was originally prepared for the Turing Festival in August 2016
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Shopping Campaigns: Play Like Every Day Is A Holiday. PRESENTATION: Shopping Ads, Buy Buttons, Social-Commerce & Remarketing: How to Develop an Integrated Cross-Platform Strategy - Given by Ann Stanley, @annstanley - Anicca Digital, Managing Director. #SMX #14C
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: The Mad Scientists of Paid Search. PRESENTATION: Advanced Google Shopping - Given by Andreas Reiffen, @crealytics - Crealytics, CEO. #SMX #11B
Den mobila explosionen - nytt betalsätt i Sverige under 2015Patrik Müller
E-handel i mobilen tar över - Patrik Müller är e-handelsexpert på DIBS. Varje år publicerar DIBS rapporten Svensk E-handel. Ett av resultaten i årets rapport är den fortsatt kraftiga ökningen av köp i mobilen. Patrik Müller från DIBS berättar om flera trender från rapporten samt om det nya betalsättet för mobil e-handel som bankerna lanserar under 2015.
Presentationen hölls på Webbhusets Magentodag 2015 på Post Hotell i Göteborg.
26 juni bjöd Spoon och Compost in till ett frukostseminarium om mobil kommunikation. Maria Biesterfeldt är Account Director på Spoon och inledde seminariet med ett föredrag om content marketing och mobil kommunikation.
Denna presentation är oredigerad och ämnad för de som var på plats på seminariet.
IIF2017 - Niclas Bergenblad - Så blir du kunskapsledare i din bransch!Internet i fokus
De flesta företag har en önskan om att bli den man vänder sig till i branschen. Som journalister och media rådfrågar och som blir inbjudna att föreläsa om visionära ämnen. Men hur gör man för att bli en though leader? Räcker det med att vara välinformerad, kunnig, trovärdig och engagerad? Och hur väljer man ut vilka medarbetare som ska vara talespersoner för verksamheten?
Internationella logistiktrender och hur de påverkar dig och dina kunder
1. Internationella logistiktrender och hur
de påverkar dig och dina kunder
…..…
Johan Holgersson
Director Commercial
& e-commerce specialist, Bring
2. OMVÄRLDSANALYS, TREND-
SPANING, STRATEGI – FOKUS
EHANDEL
Mitt intresse utöver min arbetsbeskrivning
@Holgerssonj
TJÄNSTEUTVECKLING, MARKNADS-
FÖRING OCH SÄLJ
Vad jag meckar med om dagarna
JOHAN HOLGERSSON
Commercial Director på Bring, talesperson inom e-handel
5. « SNABBT
« INGET MECK
« DIT JAG VILL
« NÄR JAG VILL
URBANA
FÖRVÄNTNINGAR
URBANA
FÖRVÄNTNINGAR
ICKE
« ENKELT
« DIY – KAN SJÄLV
« PRECISION
« KOMMUNIKATION
Super Urban