Run Ottawa Sponsorship 2.0


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Run Ottawa Sponsorship 2.0

  1. 1. Run Ottawa! Canada’s Best Marathon Destination!Overview of Ottawa Race Weekend featuringsponsorship opportunities for (sponsor name)
  2. 2. The Right FitThe Ottawa Race Weekend is one of the premier events held in the nation’s capital each May.Over the years it has grown and evolved into a week-end that not only showcases the beauty andMajesty of the National Capital Region but it has served as an inspiration to thousands ofparticipants, volunteers and spectators.The Ottawa Race Week-end and it’s six separate running events engages everyone. Women, men,families, kids, seniors; we have participants from the ages of 5 to 65 actively participatingthroughout the entire weekend.The tens of thousands of participants, spectators and volunteers represent health conscious,active citizens who are engaged in their community and appreciate the benefits of a healthylifestyle.It is an event that is promoted and marketed 365 days of the year and one that we believe would bemutually beneficial with a sponsorship partnership with (sponsor).What follows is a quick overview of our event and a menu of sponsorship availability.Please review the document and we’ll follow-up with you direct to explore theopportunities you feel you would like more information on.
  3. 3. A little about the Weekend….. 2013 marks the 39th year of the Ottawa Marathon Ottawa Race Weekend features 6 separate running events Our events boast over 42,000 participants We recruit and coordinate over 2,500 volunteers Our team manages 80km of road closures We host a 3 day, sold-out Health and Fitness Expo Working in partnership with local charities, we provide opportunity for 24 local charities to raise over $850,000
  4. 4. Over 42,000 Participants 6 Remarkable Runs! Marathon – 5,290 Half Marathon – 11,763 10K – 10,758 5K – 9,678 2K – 3,409 Y Kids Marathon – 1,673
  5. 5. A Proud Canadian Run!!Participants from Ontario – 26,648Participants from Ottawa – 18,955Participants from Quebec – 14,783Plus a world class International Elite Field!
  6. 6. A look at who’s running…140001200010000 Total8000 Men6000 Women40002000 0 Mara Half 10K 5K 2K Ykids
  7. 7. Marketing the RaceOur weekend enjoys a strong relationship with the local and national media.We also work closely and advertise with the major running periodicals, i.e.Runner’s World, Women’s Running and Canadian Running.Locally our radio partners are Team 1200 (all sports), CFRA (news talk),Majic 100 (adult contemporary) and BOB FM (classic hits).Our English television partners are both CTV and CTV Two.provide.We enjoy a great deal of editorial coverage in the days and months leadinginto the race from both local English newspapers The Ottawa Citizen andOttawa Sun. We also enjoy a strong relationship with local the frenchmedia, TVA, Le Droit, CJRC/CKTF.
  8. 8. Running Connected @ottawamarathon
  9. 9. Committed to our Partners….The Tamarack Ottawa Race Weekend is committed toworking in partnership with you to ensure yoursponsorship value and close association with ourevent is fully maximized.Our team will work closely with you to make sure any and all activation opportunitiesbe it local, national or governmental are realized and fulfilled to your completesatisfaction.We welcome any further suggestions or initiatives you may have that could beimplemented into the agreement.To maximize the opportunity and to fully realize the benefits of continuitywithin our sponsorship objectives we are seeking a3 year commitment from our partners.
  10. 10. Sponsorship Availabilities1. 2K Race – Title Sponsor - $75,000Saturday 4pm – the first race of the week-end tailored to families and novice runners2. 5K Race – Title Sponsor - SOLD – Hudson Sports Travel3. 10K Race – Title Sponsor - $75,000Saturday 6:30pm – Fantastic legacy race with huge engagement from participants and spectators4. Y Kids Marathon – Title Sponsor – SOLD – YMCA/YWCA5. 1/2 Marathon – Title Sponsor - $100,000Our largest race with over 11,000 participants, wonderful association and opportunity to engagewith affluent, active adults.6. Marathon – Title Sponsor - $120,000The “Granddaddy” of them all, 39 years and running, 2012 became Canada’s largest Marathon andannually hosts one of the most elite field of runners of any marathon in the country.7.Ottawa Race Weekend – Title Sponsor – SOLD – Tamarack Homes8. President’s Reception – Title Sponsor - $20,000Reception held for VIP’s, dignitaries from City of Ottawa, NCC and sponsors - $20,0009. Runners Sports and Fitness Expo – Title Sponsor - $60,000 + hstThree day trade show hosted at Ottawa Convention Centre – over 100 exhibitors, 40,000 visitors10. VIP Tent – Title Sponsor - $45,000“Best seats in the House”..our VIP tent is situated adjacent to the finish line, and hosts politicaldignitaries, major sponsors and Elite runners.11. Ottawa Race Week-end Official Suppliers - $30,000Perfect opportunity to showcase and distribute your product to over 40,000 runners and gainvaluable association with one of Canada’s most prestigious running events.
  11. 11. For more information onany of these opportunitiesplease contact:Jim Robinson, PresidentOttawa Race