3. Objective:
Obtain financial and service based continued
support in order to increase world-wide
marketing and P.R.--resulting in recognizable
national and international brand awareness in
and outside of the triathlon market.
Goals:
Improve performance at Ironman World
Championship – Ultimately becoming Ironman
World Champion by the end of 2016. Become
a Luxembourg household name and establish
the “Dirk Bockel brand” awareness worldwide.
EXECUTIVE SUMMARY
4. In pure stature, Dirk Bockel's height puts him
head and shoulders above most men on the
triathlon circuit, and his athletic prowess is
similarly commanding. Originally from Germany,
Dirk now serves as a member of the Elite Sports
Section of the Luxembourg Army. He proudly
represented his adopted country at the 2008
Beijing Olympic Games, leading the world's best
field for a majority of the race as he broke away
on the bike. Luxembourg is rapidly gaining
recognition in the triathlon scene due to Dirk's
natural talent and devotion to training.
His efforts have paid off with high-profile top ten
podium finishes in his four Ironman World
Championship appearances (2009 -2012), 1st
place at the prestigious long distance triathlon
Challenge Roth in 2013, 3rd place at the ITU
World Championships in 2012 & 2013 and a silver
medal at the 2009 ITU European Championship.
A consummate professional, Dirk also maintains a
sweet playfulness, as evidenced by his run to
victory at the 2009 Ironman 70.3 Florida, where
he sported a set of Mickey Mouse ears down the
finish chute. Dirk and his wife, Alicia, share home
bases in Luxembourg and Florida while also
enjoying travel to the far corners of the globe in
pursuit of athletic excellence - and the perfect
latte!
6. 2015:
• 1st Challenge Denmark
• 1st Trumer Triathlon Seecrossing
• 2nd Gramolazzo Triathlon – Italian Sprint Series
2014:
• 1ST Ironman Melbourne
• 6th Challenge Roth
2013:
• 1st Challenge Roth
• 1st HITS Half Naples
• 4th Ironman 70.3 Panama
• 3rd ITU LD World Championships
• 3rd Ironman 70.3 Florida
• 5th Ironman 70.3 Puerto Rico
2012:
• 1st Ironman Regensburg
• 1st Chiemsee Triathlon
• 3rd ITU LD World Championships
• 7th Koh Samui International Triathlon
• 6th Abu Dhabi International
• 26th Ironman Cozumel
2011:
• 3rd Abu Dhabi International Triathlon
• 3rd The 25th Annual Siegerland Cup
• 10th Nautica South Beach Triathlon
• 6th Ochsner Ironman 70.3 New Orleans
2010:
• 2nd Abu Dhabi International Triathlon
• 3rd Ironman Florida
• 3rd Ironman 70.3 Antwerp
• 3rd Ironman 70.3 Florida
• 5th Ironman 70.3 Austria
• 5th Ironman New Orleans
7. WHY TRIATHLON
It is not a sport, it’s a lifestyle…
“It’s a healthy lifestyle market and it’s a very
attractive consumer that has a lot of money and
spends a lot of money. They’re not one-dimensional
athletes. Also, they’re family people, they’re
educated and computer users–it’s one of the most
juicy demographics you could find.”
John Duke, Vice President of Global Sales and
Media for Ironman
8. WHY TRIATHLON
Growth of the Sport (National)
• 23% of surveyed are new to triathlon within the last 12 months
(Additional 17% were in year 1-2)
• 84% of those people said they would increase
participation within the next year
• 50% of 1st year triathletes will increase participation next
year
• 86% plan to do longer races
SMGA study shows:
I. 2,295,000 million unique Americans participated in at least
one triathlon
II. An estimated 1,500,000 unique individuals completed a
triathlon
III. 1,978,000 individuals participated in an on road triathlon-
63% increase from 2009
IV. 929,000 athletes competed in an off-road event - 40%
increase since 2009 and 92% growth since 2007
9. WHY TRIATHLON
0 20 40
Under 25
30-39
50-59
Age (%)
0 10 20 30 40
Under 50K
100k-149K
200K-299K
HHI (%) (AVG
$126,000)
11. MEDIA DRAW
Regular Coverage in Luxembourg Media:
• RTL Luxembourg Television
• RTL Luxembourg Radio
• Luxembourger Wort
• Tageblatt
• Le Quotidien
• 352 Magazine
Regular Coverage in World-Wide Sports
Media:
• Author of monthly column in
Triathlete Magazine Europe
• Triathlete Magazine USA
• Triathlon Magazine Germany
• Slowtwitch.com (world’s largest
triathlon news source)
Daily Social-Media Outreach:
I. Blog: www.liveandlettri.com
I. Updated weekly
II. Facebook
I. 5,715 followers
III. Twitter
I. 5,074 Followers
IV. Slowtwitch Forum--World’s
Largest Triathlon Forum
12. A WINNING FORMULA
Each partnership package is catered directly to the
initiatives of the partnering companies. Branding is
only one component of your association with Dirk
Bockel. Other opportunities exist within the framework
of the team and are discussed on an individual basis.
Dirk Bockel’s reputation as one of the top professional
triathletes in the world provides an excellent avenue to
reach highly affluent, active lifestyle "Type A'ers".
These are individuals are highly successful – decision
makers in their professional lives, have disposable
income and devote their lifestyle to pushing the
envelope athletically. They find great satisfaction in
completing and excelling in things that others deem
"ridiculous" or "crazy".
These individuals are continuously looking for ways to
maximize their company’s profitability and for new B2B
opportunities. Partnering with Dirk Bockel allows a
partnering company to have a year round, interactive,
walking billboard with an engaged and qualified
audience.
The Dirk Bockel brand provides a three prong approach
with potential partners that includes; international
brand recognition, traditional and social media
opportunities and consumer engagement forums.
Bockel’s brand allows partners the chance to engage
consumers on multiple platforms.
Potential partners have an exclusive opportunity to be
associated with one of the most recognizable and
engaging professional triathletes in the world (Not to
13. PARTNER BENEFITS
Team Branding
1. Preferred Partner of Dirk Bockel
with industry exclusivity (partnership
title to be agreed upon)
2. Partners will receive recognition
(commensurate with partnership
level) on the following:
i. Dirk Bockel tri kits (top)
ii. Triathlon uniforms (ITU suits)
iii. Podium Shirt
*Additional opportunities exist and are
discussed on an individual basis
Social Media Pages
1. Partner will have logo placement on all
Dirk Bockel’s media channels.
2. Partner will have title designation listed
as Preferred Partner (unless noted)
3. Partner will have the right to conduct
Dirk Bockel related promotional
advertising including use of logos,
likeness and athlete images
4. Dirk Bockel will help expand
relationships within the triathlon,
cycling and running communities and
through other business relationships
14. PARTNERSHIP LEVELS
PLATINUM LEVEL PARTNERSHIP
I. Prominent logo on Dirk’s race kit, training
gear and podium shirt
II. Logo on Dirk's website
III. Regular Facebook and Twitter post
promoting your product (weekly)
IV. Photo shoot or commercial at location of
partner choice Image rights for the duration
of the contract
V. Appearance at event (full day) - working
around Dirk's racing schedule
VI. Motivational speaking opportunity (sales)
VII. Where applicable: Regular product
development feedback from Dirk
VIII. Additional Partner Activation based on
specific initiatives and discussed on
individual basis
$30,000 – $45,000 annually
**TITLE SPONSOR LEVEL IS DISCUSSED
INDIVIDUALLY
15. PARTNERSHIP LEVELS
GOLD LEVEL PARTNERHSIP
I. Logo on Dirk's website
II. Regular Facebook and Twitter post
promoting your product (minimum of
III. twice per month)
IV. Photo shoot or commercial to be arranged
at a location where Dirk is training or
racing
V. Image rights for the duration of the
contract
VI. Appearance at event (4 hours) - working
around Dirk's racing schedule
VII. Motivational speaking opportunity (sales)
VIII. Where applicable: Regular product
development feedback from Dirk
IX. Tattoo of your logo on Dirk's arm for races
(one sponsor)
X. Additional Partner Activation based on
specific initiatives and discussed on
individual basis
$15,000 – $30,000 annually
16. OTHER SERVICES…
I. Product endorsements
II. Marketing & PR Campaigns
III. Motivational speaking
IV. VIP appearances and hospitality
Consulting:
I. Race Organization & Planning
II. Sports Marketing
III. Athlete Management & season
planning
IV. Athlete Coaching
Appearances (potential topics of
discussion)
I. Training & Technical Preparation
II. Racing & Competition
III. Nutrition & Diet
IV. Motivation & Mental Training
V. Work/Family/Sport Life Balance
17. BOCKEL
For customizable packages please contact:
Daniel Kowal
Owner, DRK Peak Performance
904-327-9837
For any questions/comments or to inquire about a
individual partnership, please feel free to contact:
Dirk Bockel
Live & Let Tri s.a.r.l. Suite 100030
34, Rue Gabriel Lippmann
5365 Munsbach
GSM +(352) 691-773415
dirk@liveandlettri.com www.liveandlettri.com
