An introduction to International SEO for #ConfluenceCon in Oklahoma City. Includes an introduction to hreflang, as well as how to get started with a multilingual website and handling the translation and transcreation of a website.
A fun look at what can go wrong when companies don't invest in the translation process. Get it right first time - use a professional translation team.
Originally presented by Richard Brooks at Cranfield University as part of their Key Account Management Club.
At #stateofsearch, I made the case that every business that operates in Texas should have a Spanish language presence online. Then I showed how to validate the market fit, and finally, gave some tactics on how to do the work. Here are some of the resources I used to build this, in case you want to dig deeper.
Here are the slides, enjoy!
Mobile Content | The Hispanics Are Coming!Zeph Snapp
My talk at #SearchFest chock full with mobile content tips, and a warning to those who are ignoring the growing Spanish speaking US Hispanic population.
The Building Blocks of Spanish Digital MarketingZeph Snapp
This #Mozinar covers all of the basics for international companies considering entry to Spanish-speaking markets. Topics covered include: SEO, SMM, Spanish Content Marketing, Proper Hreflang application, Translation Strategy, and much more!
Picking Nits - Making Sure Your Content Is GreatZeph Snapp
Talking about how to make content awesome is easy. Everyone has great ideas! But what are the things that you need to do to ensure that your content is truly amazing? In this actionable presentation from #pubconaustin, Zeph Snapp shows you the minimum standards that you need to meet.
Content Localization for International SEOZeph Snapp
#pubcon deck. Learn about content localization, content promotion, and watch a tear-down of some Facebook ads that have been localized to varying degrees.
A fun look at what can go wrong when companies don't invest in the translation process. Get it right first time - use a professional translation team.
Originally presented by Richard Brooks at Cranfield University as part of their Key Account Management Club.
At #stateofsearch, I made the case that every business that operates in Texas should have a Spanish language presence online. Then I showed how to validate the market fit, and finally, gave some tactics on how to do the work. Here are some of the resources I used to build this, in case you want to dig deeper.
Here are the slides, enjoy!
Mobile Content | The Hispanics Are Coming!Zeph Snapp
My talk at #SearchFest chock full with mobile content tips, and a warning to those who are ignoring the growing Spanish speaking US Hispanic population.
The Building Blocks of Spanish Digital MarketingZeph Snapp
This #Mozinar covers all of the basics for international companies considering entry to Spanish-speaking markets. Topics covered include: SEO, SMM, Spanish Content Marketing, Proper Hreflang application, Translation Strategy, and much more!
Picking Nits - Making Sure Your Content Is GreatZeph Snapp
Talking about how to make content awesome is easy. Everyone has great ideas! But what are the things that you need to do to ensure that your content is truly amazing? In this actionable presentation from #pubconaustin, Zeph Snapp shows you the minimum standards that you need to meet.
Content Localization for International SEOZeph Snapp
#pubcon deck. Learn about content localization, content promotion, and watch a tear-down of some Facebook ads that have been localized to varying degrees.
Translation clients often ask how long it takes to translate English to Pashto because they want to plan for it. But the reply to the question cannot be honest as numerous factors affect the speed of translation.
Human translation takes a while, and the speed of their work should not be used as a device for the quality of the translation. The speed of work rest on the complexity of the source document, the use of translation tools, and the quality of the source text, etc.
2013 GALA Miami: Breaking into Latin Maerican Markets on a Small Budgettauyou
The Latin American market is composed of a mix of various Spanish dialects. If a company really wants to reach a specific audience in Latin America, it must use the right dialect. But how is it possible to translate marketing materials into four or five Spanish dialects without dramatically increasing costs? This session will discuss how a joint effort to create an MT engine for translating international Spanish into specific Latin American dialects (Spanish for Argentina, Chile, Columbia, Mexico, and Puerto Rico) made this challenge feasible, economical, and replicable.
Slides for 'JOSA TechTalks: Arabic NLP in Practice' with an introduction to Natural Language Understanding (NLU) with focus on Arabic, covers main issues in (Arabic) NLU and used tools and resources.
By Dr. Samir Tartir - Senior Research Scientist of AI at Mawdoo3
How to translate documents while keeping formatDeftPDF
Translation tools online are easy and free but they require you to copy+paste your paragraphs and re-do your document. So how do you do it? Read on to learn how to use a tool to save you time from the copy+paste method!
Tool link: https://deftpdf.com/translate
24 Ways to Shut Down The Application and Other Apocryphal StoriesScott Abel
Presented by Dave Ashton at Documentation and Training West, May 6-9, 2008 in Vancouver, BC
The word apocryphal comes from the Greek word ἀπόκρυφα, meaning “those having been hidden away”. In this presentation, David will talk about the stories that companies like yours don’t want to tell. Learn about the 24 different ways one company used to “shut down your application” or how another company localizes devices and the accompanying documents to different languages. Then learn a little on how to manage this.
Within any complex organization, the content “conveyor belts” driven by specific business units deliver similar information through different routes—the authoring practices, rules and processes particular to that business unit. These conveyer belts all converge at the point when the content is distributed to the end customer—which is where the inconsistencies take their toll. When this information is also delivered in multiple languages the problem is exacerbated.
Authoring inconsistencies combined with localization to many markets can create havoc within an organization trying to create a single face for the customers. Learn how to avoid common pitfalls and achieve consistency in global authoring to optimize, cost, time and consistency.
This presentation is about:
-My finding regarding Windows Phone Spanish-speaking markets
-How English apps contrast with Spanish apps in regards to language
-How does English social media reach compares to the Spanish social media
-A few recommendations
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
More Related Content
Similar to International SEO: The World Is Smaller Than You Think
Translation clients often ask how long it takes to translate English to Pashto because they want to plan for it. But the reply to the question cannot be honest as numerous factors affect the speed of translation.
Human translation takes a while, and the speed of their work should not be used as a device for the quality of the translation. The speed of work rest on the complexity of the source document, the use of translation tools, and the quality of the source text, etc.
2013 GALA Miami: Breaking into Latin Maerican Markets on a Small Budgettauyou
The Latin American market is composed of a mix of various Spanish dialects. If a company really wants to reach a specific audience in Latin America, it must use the right dialect. But how is it possible to translate marketing materials into four or five Spanish dialects without dramatically increasing costs? This session will discuss how a joint effort to create an MT engine for translating international Spanish into specific Latin American dialects (Spanish for Argentina, Chile, Columbia, Mexico, and Puerto Rico) made this challenge feasible, economical, and replicable.
Slides for 'JOSA TechTalks: Arabic NLP in Practice' with an introduction to Natural Language Understanding (NLU) with focus on Arabic, covers main issues in (Arabic) NLU and used tools and resources.
By Dr. Samir Tartir - Senior Research Scientist of AI at Mawdoo3
How to translate documents while keeping formatDeftPDF
Translation tools online are easy and free but they require you to copy+paste your paragraphs and re-do your document. So how do you do it? Read on to learn how to use a tool to save you time from the copy+paste method!
Tool link: https://deftpdf.com/translate
24 Ways to Shut Down The Application and Other Apocryphal StoriesScott Abel
Presented by Dave Ashton at Documentation and Training West, May 6-9, 2008 in Vancouver, BC
The word apocryphal comes from the Greek word ἀπόκρυφα, meaning “those having been hidden away”. In this presentation, David will talk about the stories that companies like yours don’t want to tell. Learn about the 24 different ways one company used to “shut down your application” or how another company localizes devices and the accompanying documents to different languages. Then learn a little on how to manage this.
Within any complex organization, the content “conveyor belts” driven by specific business units deliver similar information through different routes—the authoring practices, rules and processes particular to that business unit. These conveyer belts all converge at the point when the content is distributed to the end customer—which is where the inconsistencies take their toll. When this information is also delivered in multiple languages the problem is exacerbated.
Authoring inconsistencies combined with localization to many markets can create havoc within an organization trying to create a single face for the customers. Learn how to avoid common pitfalls and achieve consistency in global authoring to optimize, cost, time and consistency.
This presentation is about:
-My finding regarding Windows Phone Spanish-speaking markets
-How English apps contrast with Spanish apps in regards to language
-How does English social media reach compares to the Spanish social media
-A few recommendations
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
15. Spanish is the 3rd most
spoken language in the world
Us Spanish speakers would
be 13th largest economy in
the world.
16. The average Latin American
internet user will generate
two times more traffic per
month in 2020 than in 2015.
Cisco's Visual Networking Index,
June 8, 2016
21. 1 out of every 4 babies born in
the United States is Hispanic
(25%).1
Nearly 1 in 5 Americans will be
Hispanic by 2020 (19%).1
Every 30 seconds, a Hispanic
turns 18.2
By 2020, Hispanics will account
for more than 50% of the total
U.S. population growth.1
1. Census 2014 National Population Projections 2. Pew Research Center as quoted in “Every 30 Seconds, a Latino Reaches Voting Age”, The Atlantic, 8/26/15.
22. 77% of Hispanics feel
underserved and
wished brands
reached out more
versus 43% of non-
Hispanics
The Curve Report by NBCUniversal
32. SUBFOLDER
You get all SEO
benefits
You have to take additional
security measures if you
share information with third
party hostings.
PRO CON
33. HREFLANG
Is for countries and/or language
<link rel="alternate“ href="http://example.com/en-ca"
hreflang="en-US" />
<link rel="alternate" href="http://example.com/en-ca"
hreflang="es-US" />
43. Translation
Express the sense of words or
text in another language.
– Oxford Dictionaries
Transcreation
Process of adapting a message
from one language to another,
while maintaining its intent, style,
tone and context.
-Wikipedia
48. MARKETING AGENCY
PRO CON
International marketing
agencies can transcreate
and localize
SEO and UX are prioritized
Price
Marketers know
how to sell,
translators don’t.
68. “About eight-in-ten Latino, black and
white adults who are online use at least
one of five social media sites –
Facebook, Instagram, Pinterest, LinkedIn
and Twitter. Among these, Facebook
stands out as the most widely used
platform, regardless of race or ethnicity:
About seven-in-ten adult internet users
(71%) say they use the site.”
- Pew Research Center