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Get Lost in Translation
The document discusses the importance of effective communication and language strategies in international business. It emphasizes the need for cultural integration when partnering with language service providers and advises on creating a shared vision for language use. Key tips include investing time in translation efforts and fully integrating translators into content creation processes.
Get Lost in Translation
- 1. 1www.k-international.com @RichardMBrooks @RichardMBrooks Richard.Brooks@k-international.com +44 1908557 900 www.k-international.com
- 2. 2www.k-international.com @RichardMBrooks HELLORichard Brooks.CEO K International @RichardMBrooks +44 1908557 900 Richard.Brooks@K-International.com www.k-international.com
- 3. 3www.k-international.com @RichardMBrooks “so… whatlanguages do you speak”
- 4. 4www.k-international.com @RichardMBrooks I leavethe translation to the clever people.
- 5. 5www.k-international.com @RichardMBrooks “so… youuse robots to do the translation?”
- 6. 6www.k-international.com @RichardMBrooks I amfluent in over six million forms of communication I’m being sarcastic…
- 7. 7www.k-international.com @RichardMBrooks “so… whycan’t you just google translate it?”
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- 11. 11www.k-international.com @RichardMBrooks “If I’mselling to you, I speak your language. If I’m buying, dann müssen Sie Deutsch sprechen!” Willy Brandt Former Chancellor of Germany
- 12. 12www.k-international.com @RichardMBrooks “If I’mselling to you, I speak your language. If I’m buying, then you need to speak German!” Willy Brandt Former Chancellor of Germany
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- 15. 15www.k-international.com @RichardMBrooks … Itake pride in the words “Ich bin ein Berliner” … June 26th 1963.West Berlin.
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- 17. 17www.k-international.com @RichardMBrooks Only said… youhave a nice bottom
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- 38. 38www.k-international.com @RichardMBrooks • Partnerwith a company who will integrate into your culture. • Invest at least as much time in this as you did to create the English copy. • Create a shared language strategy and vision. • Size may not matter… the big ones use the little ones. • Workflow tools and systems are no longer a USP. • Maintain control of your language assets. • Give it time… you will go through the transition curve. • Once developed a pool of translators is a fantastic resource for your company. • Fully integrate them into the content creation process. • Use an agile approach to customer/supplier management. Top tips for picking a language partner
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- 40. 40www.k-international.com @RichardMBrooks Richard Brooks uk.linkedin.com/in/richardbrooks twitter.com/@RichardMBrooks plus.google.com/+RichardBrooks_L10N 00441908 557913 Richard.Brooks@k-international.com www.k-international.com