International Marketing - Philippines Visit
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This explain insights i got from visiting Philippines. I observed about Man's groom product and try to compare it with Indonesia
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International Marketing - Philippines Visit
- 2. Filipina, Manila Spain of Asia ±7000 Islands Most Populated in ASIA Most Populated in World Highest GDP in World
- 3. 1,59 Km2 + 7.143 Citizens Capitol, Museum, University Recreation Spot Shopping Malls
- 4. ’ Reasons: 1. Feel Better (84%) 2. Attract Woman (64%) Problem Acne & Mouth Odor
- 6. SM, Giant, Shopwise Seven Eleven, Mini Stop, Family mart Ermita, Pasay City, Manila Bay
- 7. Vary in Size Vary in Types Bottle Sachet Mililitre Local&Global Super- market Modern- market “More Brand, Variant and Sizes Options” “Less Brand, Variant and Sizes Options”
- 11. Cheaper More Expensive 30-40% Difference Not Much Difference in Volume
- 12. • Own Each Lanes, Toiletries, Body Care, & Hair Care • Little bit far from Cashier • Sachet Placement on Lower Shelf and Bottle on Upper Shelf • Department Store: Own Men’s Zone. Focus on Wax or Hair Gel, Deodorant, Facial Cleanser • Only One Product Lane (Mixed Lane) • Sachet Placement on Upper Shelf while Bottle on Lower and Middle Shelf • Placement Focus on Sachet • Variant and Assortment is low in Modern Retail
- 14. Mostly English Direct Language Handling All Brand Using Tablet
- 16. Modern Market
- 17. Supermarket
- 18. Spend a lot of Time in Choosing Products Prefer to buy at Supermarket Criteria: Quality, Brand, Price People prefer to buy Bottle They Consider Eco- Friendly Factor
- 25. ’
- 29. Tagalog - Each Region has its own Dialect English – Only for Educated People Not Connected With Gadget Roman Catholic Association