The document outlines five key elements essential for creating an engaged and innovative corporate culture: connection, development, creativity, collaboration, and transformation. By fostering individual value, encouraging growth, and maintaining a collaborative environment, companies can enhance engagement and drive innovation. Successful cultures lead to lower turnover, improved recruitment, and higher productivity.

1. Copyright © 2016, TFI – Corporate Cultures That Rock
International Dimensions of
Strong Corporate Cultures
Corporate Cultures That ROCK
A Project of Technology Futures, Inc.
(512) 258-8898  www.TFI.com
Images: TFI and other sources
Carrie Vanston
Culture for Innovation
Carrie@CorporateCulturesThatRock.com

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Innovation
&
Engagement
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Five Keys To
An Engaged &
Innovative
Culture
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Key 1:
Connect
Encourage
interaction,
connection,
and personal
support between
and at all levels
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Engaged Companies
 Value us as
individuals
 Care about our
opinions and ideas
 Have a purpose connecting
us to something larger
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7. Copyright © 2016, TFI – Corporate Cultures That Rock
Value us as individuals
 Interaction
 Work Place
 Work / Home
 Listen
 Respect
 Humor
Photo: Clipart.com (Vital Images)
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8. Copyright © 2016, TFI – Corporate Cultures That Rock
TFI Holiday Card — 2015
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TFIHolidayCards
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Care About Our Opinions
and Ideas
 Interesting Work
 Challenge
 Praise
 Responsibility /
Autonomy / Trust
 Sharing through Writing and Speaking
 Public Recognition
Photo: Clipart.com (Vital Images)
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Connected to Something Larger
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4 Purposes from Conscious Capitalism: Liberating the Heroic Spirit of Business
by John Mackey, Raj Sisodia

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The Good
Service to others
“To democratize the skies”
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The True
Discovery and advancing human knowledge
“Empowering the innovators
of the world to do more.”
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The Beautiful
Excellence and creation of beauty
“To enable people to experience
the joy of driving”
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The Heroic
Change/improve the world
standing by your beliefs
“Enabling Americans to perform
extraordinary acts in the face of
emergencies”
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“When you’re surrounded by
people who share a passionate
commitment around a common
purpose, anything is possible."
Howard Schultz, CEO,
Starbucks
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Key 2:
Develop
Advocate for
development,
education,
and growth 17

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Individual Development
Photos:financialfreedomcreator.com, precisionnutrition.com, waylandlibrary.com
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Thoughts Matter
Gratitude Rules
Expect Miracles

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Professional Development
 Conferences
 Presentations
 Workshops
 Professional
Groups
 Degrees / Certifications
Photo: TFI
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Organizational Development
 Conferences
 In-House
Workshops
 Programs
 Community
Partnerships
Photo: TFI
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Fortune’s
“100 Best Companies to Work For”
Average training in 2014 nearly 80%
higher than in 1998
2014: Managers = 78 hours
2014: Professionals = 94 hours
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Key 3:
Discover
Encourage
Creativity and
Stay on Top of
Trends 24

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Source: Andertoons.com
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Analyze Frustrations
Photo: Clipart.com (Vital Images)
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Keeps growing by staying on
top of emerging trends!
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Search for Convergences
Photos: Clipart.com (Vital Images)
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Convergence:
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Follow Leaders
Photo: Clipart.com (Vital Images)
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Action Plan for Team
Representative
Regular, Ongoing
Schedule
Recorded and Shared
Inclusionary Tactics
Photo: Clipart.com (Vital Images)
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Neste Oil Company (Finland)
Innovation Committees
• Innovation Search Committee
• Innovation Assessment Committee
• Innovation Implementation
Committee
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Key 4:
Collaborate
Maximum
involvement
analyzing best
trends and ideas 33

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Collaborative Techniques
 Opportunity
Wheels
 Nominal Groups
 Delphi Studies
Photo: TFI
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Key 5:
Transform
Happy
People!
Foresight!
Alignment!
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Global Powerhouse
Organizing the world’s information and
making it universally accessible and useful.
Guiding Principles:
- Make money without doing evil
- Work challenging and challenge fun
- Flat organization with collaborative environment.
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Laughter,
Caring,
Fun!
Photos: amateurgourmet.com, styledesignluxury.blogspot,Wikipedia
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Time off for Innovation
20% for individual projects
Half of all new products including:
Source: Google Images
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FORTUNE’S 25 Best Global Companies
to Work For – 2015 (Industry, Country of HQ, Number of Employees)
Source: http://fortune.com/global-best-companies/
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RESULTS!
Lower turnover rates
Better Recruits
Happier Customers
Higher Productivity
Higher Profits
Photo: Clipart.com (Vital Images)
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Fortune’s
“100 Best Companies to
Work For”
Since 1998 outperformed the
S&P 500 Index by a ratio of 2 to 1!
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REAL PAYOFF!!
Better Services
Passion
Less Anxiety
Contagious Energy
Easier Recruiting and Retention
Everything becomes easier
Makes it more fun for everyone!
--Brett Hurt: Co-Founder, Bazaarvoice
Photo: Clipart.com (Vital Images)
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Source: Andertoons.com
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Five Keys To
a Culture That
Rocks!
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45. Copyright © 2016, TFI – Corporate Cultures That Rock
International Dimensions of
Strong Corporate Cultures
Corporate Cultures That ROCK
A Project of Technology Futures, Inc.
(512) 258-8898  www.TFI.com
Images: TFI and other sources
Carrie Vanston
Culture for Innovation
Carrie@CorporateCulturesThatRock.com

46. Copyright © 2016, TFI – Corporate Cultures That Rock
Resources:
 Conscious Capitalism: Liberating the Heroic Spirit of Business by
John Mackey, Raj Sisodia
 How to Win Friends & Influence People by Dale Carnegie
 MiniTrends: How Innovators & Entrepreneurs Discover & Profit
From Business & Technology Trends by Dr. John Vanston, Carrie
Vanston
 The One Thing: The Surprisingly Simple Truth Behind
Extraordinary Results by Gary Keller, Jay Papasan
 The Power of the Mind and Soul: Master Mind Journal as
Designed by Jack Boland
 The Science of Getting Rich by Wallace D. Wattles
 The Secret by Rhonda Byrne
 Think & Grow Rich by Napoleon Hill
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Carrie Vanston
Corporate Cultures That ROCK
Carrie@CorporateCulturesThatRock.com
A Project of Technology Futures, Inc.