The document discusses global and regional activities related to member relations, including measurement activities, universal messaging campaigns promoting the societal benefits of copper, and member-centric communications through a Communications Steering Committee at the global level. At the European level, it outlines collaboration around bi-annual regional communications meetings, improving public perception of copper in Sweden, developing a pan-European website, and overall image and issues management. It also discusses Latin American partnerships such as messaging workshops on copper's benefits, a Copper Upstream media campaign, and a media event covering the first harvest of salmon raised in antimicrobial copper cages.

1. Member relations – Global and Regional activities
Jeryl Turner
Sydney, 25-26 April 2013

2. Global interaction
2 ACT – Sydney 25-26 April 2013
• Measurement activities
• Universal messaging
• The Societal Benefits of Copper campaign
• Member-centric communications
• Communications Steering Committee

3. European collaboration
| ACT 3 – Sydney 25-26 April 2013
• Bi-annual ECI Regional Communications Meetings
• Improve public perception of copper in Sweden
• Pan-European website
• Activity reports
• Overall image development
• Issues management
• Public Affairs activities

4. Latin American partnerships
| ACT – Sydney 25-26 April 2013
4
• Messaging workshop on copper’s benefits
• Copper Upstream media campaign
• Media event - First harvest of salmon raised
in Antimicrobial Copper® cages completed
• Partnership with members – Copper Pride
video

5. jeryl.turner@copperalliance.org
Thank you
5 | Presentation title and date
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