Internal Training About UX

1. Getting Familiar With UX
Welcome to the Session About

2. Getting Familiar With UX
Welcome to the Session About

3. Getting Familiar With UX
Welcome to the Session About
Objective of the Session

4. Getting Familiar With UX
Welcome to the Session About
Building a Common Understanding
About UX
Objective of the Session

7. History of UX

8. History of UX 1430

9. History of UX 1430

10. History of UX 1430
Leonardo di ser Piero da Vinci

11. History of UX 1430

12. History of UX 1430
The Interesting Story of
Leonardo da Vinci’s “Kitchen Nightmare”

14. Back to Modern World

15. In modern world UX
practices started getting
attention after 1995
Back to Modern World
“
”

16. Back to Modern World

17. Back to Modern World

18. Back to Modern World
Donald Arthur "Don" Norman

19. Back to Modern World
Donald Arthur "Don" Norman
User Experience Architect

20. Back to Modern World
Donald Arthur "Don" Norman
User Experience Architect
Apple Inc.

21. Back to Modern World
Donald Arthur "Don" Norman
User Experience Architect
Apple Inc.
“Research and design of its
upcoming line of human-
centered products”

22. Back to Modern World

23. Usability and UX

24. Usability and UX
The extent to which a product can be used by specified users
to achieve specified goals with
- effectiveness,
- efficiency, and
-satisfaction
in a specified context of use.
What is Usability?

25. Usability and UX
The extent to which a product can be used by specified users
to achieve specified goals with
- effectiveness,
- efficiency, and
-satisfaction
in a specified context of use.
What is Usability?
The International Organization for Standardization (ISO)

26. Usability and UX

27. Usability and UX
User Experience is defined as a person's
perceptions and responses that result from
the use or anticipated use of a product,
system or service.
What is UX?

28. Usability and UX
User Experience is defined as a person's
perceptions and responses that result from
the use or anticipated use of a product,
system or service.
What is UX?
The international standard on ergonomics of human system interaction, ISO 9241-210

30. Terms Around Our Team
Speak out all the terminologies
which you have heard in and
around our team

33. Case Study Around Nano
The Big Dream of Ratan Data
Provide low cost, affordable and
functioning car for the mass
middle class

34. Case Study Around Nano
Tata Motors had targeted monthly sales of 20,000 units at the time of launch of the
car. Yet, calendar year sales in 2013 and 2014 have stood at 18,447 and 18,531 units
respectively.
The company has cumulatively managed to sell 2,63,619 units of the Nano till
January 2015 as against annual capacity of 2,50,000 units available at the facility.
Source http://indianexpress.com
The Results

36. Thank You Everyone for Your
Active and Positive
Participation in the Session