Dude, what is this usability_WUD2010

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This is the presentation I used for my talk on the World Usability Day, WUD2010 on 11-Nov-2010.
It was targeted for the IT professionals in the audience including Senior Management, Project Managers, Business Analysts, Designers, Developers, Testers etc.

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Dude, what is this usability_WUD2010

  1. 1. Usability EngineeringWorld Usability Day Making life easy! Usability EngineeringWorld Usability Day Making life easy! Dude, what is this Usability all about Pardha Saradhi Mantravadi 11-November-2010 Technology Experience
  2. 2. Usability EngineeringWorld Usability Day Making life easy! Ten Most Successful Products of Today * All the above logos are the registered trademarks of their respective owners
  3. 3. Usability EngineeringWorld Usability Day Making life easy! Why are They Successful
  4. 4. Usability EngineeringWorld Usability Day Making life easy! What is The Root Cause
  5. 5. Usability EngineeringWorld Usability Day Making life easy! The Critical Success Factor! – UX ! ‘Customer Experience’ is the next Competitive Battleground! Jerry Gregoire, Dell Inc. The Old computing was about what computers could do New computing is about what users can do! Ben Shneiderman
  6. 6. Usability EngineeringWorld Usability Day Making life easy! Agenda • What is Usability • Why Usability • How we implement Usability • Who are responsible for Usability implementation
  7. 7. Usability EngineeringWorld Usability Day Making life easy! Agenda • What is Usability • Why Usability • How we implement Usability • Who are responsible for Usability implementation
  8. 8. Usability EngineeringWorld Usability Day Making life easy! • Navigation – I can find my way around • Functionality – I can do what I need to • Control – I am in charge • Language – I understand the terminology • Help & support – I can get help when I need it • Feedback – I know what the system is doing • Consistency – I don’t have to learn new tricks • Errors – Mistakes are hard to make, easy to correct • Visual clarity – I can recognize things and the design is clear and appealing. User Experience in Software Applications
  9. 9. Usability EngineeringWorld Usability Day Making life easy! ‘The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use.’ - ISO 9241-11 What is Usability
  10. 10. Usability EngineeringWorld Usability Day Making life easy! A practice, by whatever name… • Usability • Usability Engineering (UE) • User Experience Design (UED) • User Centered Design (UCD) • Human Computer Interaction (HCI) • Human Factors (HF) • Interaction Design (ID)
  11. 11. Usability EngineeringWorld Usability Day Making life easy! Understand Stakeholders’ and Users’ Needs
  12. 12. Usability EngineeringWorld Usability Day Making life easy! Analysis
  13. 13. Usability EngineeringWorld Usability Day Making life easy! Design and Development of Solutions
  14. 14. Usability EngineeringWorld Usability Day Making life easy! User Evaluation of the Solution/Product
  15. 15. Usability EngineeringWorld Usability Day Making life easy! Agenda • What is Usability • Why Usability • How we implement Usability • Who are responsible for Usability implementation
  16. 16. Usability EngineeringWorld Usability Day Making life easy! Challenges of Product Owners/Vendors Operational challenges: • Require skilled users to use the site /application • Invest time and cost in user training • Lack of early visibility of the application’s performance Strategic challenges: • Customer/user satisfaction • Sales/ revenues • Costs of support (help desk) • Costs of maintenance and migration to new platforms Software Products ------- Web Sites ------- Applications
  17. 17. Usability EngineeringWorld Usability Day Making life easy! Traditional Software Engineering
  18. 18. Usability EngineeringWorld Usability Day Making life easy! Traditional Software Engineering Functional & Technical Requirements Architecture & Tech. Design Coding Functional Testing Functional & Technical Requirements Architecture & Tech. Design Coding Functional Testing This methodology does not work ! Why?  User Testing This methodology too does not work ! Why? 
  19. 19. Usability EngineeringWorld Usability Day Making life easy! Usable Software Engineering
  20. 20. Usability EngineeringWorld Usability Day Making life easy! Usable Software Engineering User Knowledge This Methodology does work wonders! Why?  Functional & Technical Requirements User-Centered Design Architecture & Technical Design Coding Functional & System Testing User Testing Improvement 1
  21. 21. Usability EngineeringWorld Usability Day Making life easy! Agenda • What is Usability • Why Usability • How we implement Usability • Who are responsible for Usability implementation
  22. 22. Usability EngineeringWorld Usability Day Making life easy! Usable Software Engineering (USE) Methodology - I
  23. 23. Usability EngineeringWorld Usability Day Making life easy! Usable Software Engineering (USE) Methodology - II
  24. 24. Usability EngineeringWorld Usability Day Making life easy! USE in Action Mobile Applications • Personal Information Manager • Pharma research application Web Applications • Portal for Payment of Taxes • Portal for Olympics event management • Content Delivery Platform for Scientific content publishing • Online Reports Submission system for a US Publisher Client Applications • BI Tool for Financial Planning • University Administration Suite • ERP for building merchants • Mission-critical command & control product for Police forces in UK Web Sites • Artworks - online sale & auction • Content Delivery Portal for a major UK publisher • ecommerce site for Printing
  25. 25. Usability EngineeringWorld Usability Day Making life easy! Myths and Facts about Usability Breaking the Myths… Presenting the Facts!
  26. 26. Usability EngineeringWorld Usability Day Making life easy! Myth - 1 Usability is all about colors and fonts.
  27. 27. Usability EngineeringWorld Usability Day Making life easy! Fact - 1 „Design is not what it looks like and feels like, Design is HOW it works!’ - Steve Jobs
  28. 28. Usability EngineeringWorld Usability Day Making life easy! Myth - 2 We can think about Usability after the product is launched. We need features, first!
  29. 29. Usability EngineeringWorld Usability Day Making life easy! Fact - 2 Functionality is important, but User Experience is even more important !
  30. 30. Usability EngineeringWorld Usability Day Making life easy! Myth - 3 It takes a lot of time, effort and money to implement Usability
  31. 31. Usability EngineeringWorld Usability Day Making life easy! Fact - 3 Usability is Free!
  32. 32. Usability EngineeringWorld Usability Day Making life easy! Fact - 3a For every 1 USD invested in Usability, it will result in an ROI of between 10 USD to 100 USD !
  33. 33. Usability EngineeringWorld Usability Day Making life easy! Happy Customers speak up! Ian Webb, Product Manager, Inca Software “When Inca started to rewrite its planning software (Inca Planning) it recognised the importance to involve good design principles with the aim of giving all users an easy to use logical interface while satisfying the complex functional requirements. We involved the Rave's Usability Centre of Excellence from the start of the project in conducting stakeholder interviews and user studies. Rave‟s usability centre created the Wireframe designs and User interface designs following user-centred design practices. Subsequently using their skills and knowledge throughout the project we ensured that the final product realised most the initial aspirations. Going forward, Rave‟s Usability Centre is involved with the development of the Inca Planning GUI interface to ensure that it continues to keep its fresh look and feel and easy to use interface while maintaining a standard design.” Marge Hart, Sr. .Product Designer, Newforma “Rave was able to provide insightful feedback to improve the usability of a web application used by our customer‟s customers in the AECO industry. We found the team to be very professional during the heuristic evaluation and final presentation of the findings. As a design professional, it was helpful to have another set of eyes evaluate the product and find issues with an application that users and testers had not identified.”
  34. 34. Usability EngineeringWorld Usability Day Making life easy! Agenda • What is Usability • Why Usability • How we implement Usability • Who are responsible for Usability implementation
  35. 35. Usability EngineeringWorld Usability Day Making life easy! Who are responsible for Usability • Usability Analysts • Web /Interaction Designers • Web Developers
  36. 36. Usability EngineeringWorld Usability Day Making life easy! Who are responsible for Usability • Business and System Analysts • Developers • Testers • Project Managers • Sales and Marketing • Senior Management and • Customer/Client personnel
  37. 37. Usability EngineeringWorld Usability Day Making life easy! Thank You! Thank You Mail : pardhas@texavi.com pardha.mantravadi@gmail.com Mobile : +91 9819057757 Twitter : @pardhas LinkedIn : pardhasaradhimantravadi

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