Many website owners forget to interlink their web pages and blog posts. They choose to focus on other aspects of on-page optimization instead, ignoring the many internal linking benefits. Did you know, though, that these internal links have the power to boost your keyword ranking potential? Such links can drive traffic to other pages on your website, thereby supporting your Search Engine Optimization (SEO) efforts. To give you a peep at its advantages, you can see that internal linking: Helps search engines crawl and index web pages Improves a web page’s rank Boosts page views Spreads link juice Improves time spent on a website What Is Internal Linking? Internal links can be created using clickable images, buttons, or anchor text. Anchor text is the clickable part of the link that points to another page. These links are generally located in the navigation menu, footer, sidebar, or within the text of the page or post. Internal Linking Benefits for SEO Why is internal linking essential to any website? Here is a list of internal linking benefits and how it is valuable for your international SEO strategy: Internal Linking Helps Search Engines Crawl and Index Pages Internal Linking Improves a Web Page’s Rank Internal Linking Boosts Page Views Internal Links Spread Link Juice Internal Links Improve Time on Website Identify and Repair Broken Links Use Keyword-rich Anchor Text Link to Other Posts and Pages Naturally