This document summarizes the benefits of a career with Supplier Support at Decorating Den Interiors, including access to over 130 top brand name companies, marketing support, training support, and public relations/media relations support. It also highlights some of the interior design projects completed by Decorating Den designers, focusing on eco-friendly and budget-friendly design solutions.

1. Why Choose a Career With...
Supplier Support
Decorating Den Interiors
InteriorPerspectives A NEWSLETTER FROM D E CO R AT I N G D E N
Over 130 Top Brand Name Companies – To name a few.
Fabric - Kravet, Fabricut, ADO
Custom Bed Covering – Eastern Accents, Carole Fabrics,
Kasmir
Wall covering - Seabrook, York, Weathered Stone
HardWindow Treatments - Hunter Douglas, Lafayette
Floor Covering - Capel, Nourison, Gulistan, TransOcean Marketing Support
Custom-upholstered furniture – Kincaid,
Hekman-Woodmark, Mastercraft, Taylor King National Advertising Department
Case goods – American Drew, Dinec, Lort’s, Customized monthly promotional materials
Summer Classics, Magnussen Home Newsletters, tri-folds, postcards
Lighting & Accessories – Howard Miller, Stein World, Order and customize online
Uttermost, Paragon, Currey & Co.,Murray Feiss 16-page, 4-color mini catalogue
Download newspaper ads/inserts
Manufacturer direct buying power Direct mail programs
Access to national workrooms Professionally written seminars, power point presentations, and
Automatic account set-up columns available
No inventory requirements National Advertising
Product warranties National magazine advertising
Full-time merchandising department National TV advertising
Personal purchase discounts and coupons National Website, DecoratingDen.com, including free email
“Frequent Buyer” points program newsletters
Annual market conference with suppliers One-stop online shop for all marketing materials and programs!
Supplier supported training seminars Annual calendar of marketing events
Other Support
Training Support
Corporate/Field Support Team
Network of franchise owners connected by our intranet “DecoNet”
New business owner preparation program International Franchise Association membership
Professional Decorating & Sales School at Corporate Headquarters Advisory Board of Franchise Owners
Design ASID mentoring
Product Knowledge Annual Conference
Sales/Marketing Transferability and protected territory
Business Management National & Franchisee Web Sites Decorator - Angela Palmer
Decorated by Carolyn Jordan
y y
Personal Development Before
Grand Opening planning & support
“Directions” follow-up training program, 12 modules during the first 3 IN STRESSFUL TIMES EVERYONE
to 6 months
Field Management mentoring program
Field Management training meetings
NEEDS A HAVEN
“Lifestyle University” continuing education Wh
When it comes t i t i d
to interior decorating, h
ti homeowners are most concerned about
t d
National training events DECORATING… finding ways to stretch their dollars, sustain the planet with eco-friendly
Supplier sponsored training the Professional materials, and ultimately have a soothing haven to return to at the end of a
Decorating Den Certified Decorator certification
Touch BOOK TOUR stressful day. Long before such items became newsworthy, my colleagues at
Decorating Den were addressing these worthy goals.
Public Relations / Media Relations Support Following the release of DECORATING…the
Professional Touch, author Carol Donayre Bugg, For 40 years our decorators have been sensitive to their
National Public Relations/Media Relations is touring the country for book signings and
clients’ budgets, been responsible in selecting products Th e Fa m i l y R o o m . . .
International Dream Room Contest that preserve our natural resources, and fulfilling cli-
Entries judged in NYC by national magazine presentations. Look for announcements in your ents’ wishes for transforming their homes into peaceful Revitalizing Outdated Space
editors and top designers Decorators’ room makeovers local area or check www.DecoratingDen.com sanctuaries. There is no other decorating enterprise
featured on national cable and network television
for locations and dates.
Discovery•NBC•HGTV•Lifetime•CBS•ABC•Fox
Decorators’ room makeovers featured in national magazines:
that can offer Decorating Den’s wealth of The Situation
At these events, you can also learn more about knowledge and vast experience in making
Traditional Home•Good Housekeeping•Better Homes & Gar-
dens / Windows & Walls the world more beautiful one room at a The Activities of an athletic family and their two dogs
INTERIORS by Decorating Den for decorating
Access to 100s of decorating tips articles for use in local newspapers time. had taken a toll on the family room. After 10 years the
and magazines your home, and about interior decorating as a Decorate to please yourself, but not by furnishings had lost their shape and appeal for the hom-
Customized franchisee biographies help pave the way with new clients career or business. yourself. Hire a personal decorator and eowners. They were ready for a more adult atmosphere
Customizable press release programs
let her do the work for you. now that their children were grown.
Beautifully photographed and wonderfully written hard cover books w w w. D e co ra t i n g D e n . co m
feature decorators’ work – Franchise territories and extensive training available to talented
Decorating… the professional touch, Divine Design, Smart & Simple individuals who qualify. Locations throughout the U.S. and Canada. Carol Donayre Bugg, ASID, DDCD
Decorating, Creating Great Guest Rooms, and Dream Rooms for Real
People.
Each franchise independently owned and operated. Vice President & Director of Design
INTERIORS by Decorating Den
Continued Inside

2. Revitalizing Continued
Transom windows, once hidden
The Dining Room...
The Professional Touch...
money wise decisions behind shades, were opened to
add more light while the design
Wo r k i n g A r o u n d E x i s t i n g Fu r n i t u r e
of the floor to ceiling drapery
The chosen palette of chocolate, panels visually expands the height The Situation
khaki, and cream was the beginning of the space. The geometric
of a new life for this outdated space. The best way to build a rapport in any relationship is to listen. A
fabric design and grommet head- savvy professional begins bridging the decorator-client gap by ask-
A light wool carpet, dark woods, ing for the drapery further the
and leather supplied the element of ing the pertinent questions and heeding the homeowner responses
modern approach to the room’s prior to making any recommendations. It is the decorator’s job to
texture. Updated furniture consist- new look. It is amazing how the
ing of a streamlined, but comfortable investigate which furnishings are in good condition and still meet
new dark brown wall enhanced with the client’s eye and comfort approval.
sofa, loveseat, chairs, and an ottoman the client’s contemporary art.
on casters form a cozy arrangement The client claims the decorator’s
around a sleek wood coffee table.
Fashionable alabaster lamps with boxy
changes actually changed her fam- The Professional Touch... Before
ily’s life as well. money wise decisions
linen shades replace the former inad-
equate lighting. The first item to set the transformation
in motion was the replacement of the
wall-to-wall carpet with hickory hardwood
Decorator - Angela Palmer floors. After sizing up the character of old
mahogany furniture the decorator advised
her client that it was worth repairing the
pieces and recovering the chair sears. The
The Bedroom... saved money was put to better use with
exquisite embroidered copper colored
faux silk drapery panels over ivory sheers.
An Eco-Friendly Retreat To achieve the right look for the hardware,
the decorator smartly combined ornate
finials and brackets in an antiqued silver
The decorator was asked to finish with less expensive black rods and
rings.
create a lovely, healthy and
comfortble guest bedroom
with safe, energy efficient and For the walls, she combined a cool sophis-
eco-friendly products and ticated gray paint above the chair rail with
furnishings. She set a rest- a creamy-gold rice paper below. All wood
work was painted a soft white and a light
ful, but vivacious tone with a Decorator - La Donna Pare
raffia color was used on the ceiling.
color scheme of ocean air blue,
golden walnut and creamy
white, which she enhanced The decorator’s finishing touches include a an exotic black and cream area rug. The modest 12’x12’ space that
with touches of midnight gold/silver leaf chandelier, a large metallic began as a very dowdy room was revamped into a chic and glamerous
Before oil painting flanked with twin mirrors, and
black. By using one pattern setting for entertaining family and friends, and best of all without break-
sparingly, a peaceful sensibility ing the bank.
and a feeling of spaciousness
was maintained. Repetition Decorator - Nancy Barrett, ASID
of a circle theme and varying
textures supply additional ECONOMIC FRIENDLY IDEAS
is anchored by a custom- parsons chairs. ECO-FRIENDLY PRODUC TS
interest.
upholstered headboard. The • ADD NEW COLOR AND/OR PAT TERN WITH PILLOWS • LOW VOC PAINT
same organic fabrics are Details such as the two-toned the decorator’s sensitivity to • RECOVER DINING CHAIR SEATS • RECYCLED CARPET
Recycled carpet, installed with
used in the drapery panels, finish on the small-scale wood recycling. The outcome is • COME UP WITH A BET TER FURNITURE ARRANGEMENT • SUSTAINABLE, WOVEN GRASS VALANCES
two different textures, pro-
which have been mounted furniture, and the “re-pur- guests enjoying the pleasure • SLIPCOVER A SOFA • ORGANIC LINENS
vides barefoot comfort and
over sustainable, woven grass posed” storm window display- of a perfect respite in a healthy • REPLACE OUT OF DATE LAMPS • NATURAL LATEX MAT TRESS
the look of an area rug. A
valances. The window treat- ing a collection of plates, not bedroom. • CHANGE THE WINDOW TREATMENTS • REPURPOSED FURNISHINGS
natural latex mattress, covered
ments highlight a sunny setting only keeps the room from
in luxurious organic linens,
with a table and pair of classic being ordinary, but shows Call today for a complimentary in-home consultation. 1-800-DEC-DENS