The document discusses interactive media and how it is worth billions and employs over 34,300 people annually. It is increasing across all media sectors as it is used everyday. Interactive media is also linked to other industries like advertising through social media platforms. Twitter was founded in 2006 and allows people to post tweets with photos and a maximum of 140 words. It is headquartered in San Francisco. Facebook was founded in 2004 by Mark Zuckerberg and has over 1.15 billion users. Other media industries use social platforms like Twitter to promote products, music and TV shows to their large user bases.