SlideShare a Scribd company logo
1.5/3.6/50
IoT: Plenty of opportunities
or End of Advertising as we
know it?
#InteractIAB
Stephan Noller
Founder, ubirch.com
1.5
3.6
#InteractIAB
50
#InteractIAB
#InteractIAB
#InteractIAB
Will there be
advertising?
Introducing the
connected Whopper
#InteractIAB
Connected Storytelling
Multi-Channel Engagement
Physical Advertising
And of course: data data data
Thank you!
@StephanNoller
@ubirch_IoT
ubirch.com

More Related Content

More from IAB Europe

IAB Europe Membership Brochure 2019
IAB Europe Membership Brochure 2019IAB Europe Membership Brochure 2019
IAB Europe Membership Brochure 2019
IAB Europe
 
FWCE Cracking the Programmatic Conundrum White Paper
FWCE Cracking the Programmatic Conundrum White PaperFWCE Cracking the Programmatic Conundrum White Paper
FWCE Cracking the Programmatic Conundrum White Paper
IAB Europe
 
IAB Europe Virtual Programmatic Day H2 2018 Slides
IAB Europe Virtual Programmatic Day H2 2018 SlidesIAB Europe Virtual Programmatic Day H2 2018 Slides
IAB Europe Virtual Programmatic Day H2 2018 Slides
IAB Europe
 
IAB Spain Digital Ad Spend 2017 Report
IAB Spain Digital Ad Spend 2017 ReportIAB Spain Digital Ad Spend 2017 Report
IAB Spain Digital Ad Spend 2017 Report
IAB Europe
 
AppNexus + Tomorrow TTH Case Study
AppNexus + Tomorrow TTH Case StudyAppNexus + Tomorrow TTH Case Study
AppNexus + Tomorrow TTH Case Study
IAB Europe
 
AppNexus + MiQ Case Study
AppNexus + MiQ Case StudyAppNexus + MiQ Case Study
AppNexus + MiQ Case Study
IAB Europe
 
AppNexus + Axel Springer Case Study
 AppNexus + Axel Springer Case Study AppNexus + Axel Springer Case Study
AppNexus + Axel Springer Case Study
IAB Europe
 
AppNexus + Schibsted Case study
 AppNexus + Schibsted Case study AppNexus + Schibsted Case study
AppNexus + Schibsted Case study
IAB Europe
 
IAB Europe Webinar Deck: Research Awards Winners - Consumer Behaviour and Med...
IAB Europe Webinar Deck: Research Awards Winners - Consumer Behaviour and Med...IAB Europe Webinar Deck: Research Awards Winners - Consumer Behaviour and Med...
IAB Europe Webinar Deck: Research Awards Winners - Consumer Behaviour and Med...
IAB Europe
 
IAB Netherlands - Deloitte Programmatic Advertising 2018 Report
IAB Netherlands - Deloitte Programmatic Advertising 2018 ReportIAB Netherlands - Deloitte Programmatic Advertising 2018 Report
IAB Netherlands - Deloitte Programmatic Advertising 2018 Report
IAB Europe
 
IAB Europe Webinar Deck: Digital Brand Advertising and Measurement
IAB Europe Webinar Deck: Digital Brand Advertising and MeasurementIAB Europe Webinar Deck: Digital Brand Advertising and Measurement
IAB Europe Webinar Deck: Digital Brand Advertising and Measurement
IAB Europe
 
DOOH Presentation by OMD for DOOH and DA Webinar
DOOH Presentation by OMD for DOOH and DA WebinarDOOH Presentation by OMD for DOOH and DA Webinar
DOOH Presentation by OMD for DOOH and DA Webinar
IAB Europe
 
IAB Europe GIG: Working Paper on Controller - Processor Criteria (reupload)
 IAB Europe GIG: Working Paper on Controller - Processor Criteria (reupload) IAB Europe GIG: Working Paper on Controller - Processor Criteria (reupload)
IAB Europe GIG: Working Paper on Controller - Processor Criteria (reupload)
IAB Europe
 
Interact 2018 - Advertising that works for everyone
Interact 2018 - Advertising that works for everyoneInteract 2018 - Advertising that works for everyone
Interact 2018 - Advertising that works for everyone
IAB Europe
 
Interact 2018 - Embracing an ever-changing future for digital advertising
Interact 2018 - Embracing an ever-changing future for digital advertisingInteract 2018 - Embracing an ever-changing future for digital advertising
Interact 2018 - Embracing an ever-changing future for digital advertising
IAB Europe
 
Interact 2018 - IAB Europe’s GDPR Transparency & Consent Framework
Interact 2018 - IAB Europe’s GDPR Transparency & Consent FrameworkInteract 2018 - IAB Europe’s GDPR Transparency & Consent Framework
Interact 2018 - IAB Europe’s GDPR Transparency & Consent Framework
IAB Europe
 
Interact 2018 - GDPR for digital publishers, digital agencies and advertisers
Interact 2018 -  GDPR for digital publishers, digital agencies and advertisersInteract 2018 -  GDPR for digital publishers, digital agencies and advertisers
Interact 2018 - GDPR for digital publishers, digital agencies and advertisers
IAB Europe
 
Interact 2018 - DOOH growth and barriers
Interact 2018 -  DOOH growth and barriersInteract 2018 -  DOOH growth and barriers
Interact 2018 - DOOH growth and barriers
IAB Europe
 
Interact 2018 - Creativity & Interactivity: the perfect match to win user’s ...
Interact 2018 -  Creativity & Interactivity: the perfect match to win user’s ...Interact 2018 -  Creativity & Interactivity: the perfect match to win user’s ...
Interact 2018 - Creativity & Interactivity: the perfect match to win user’s ...
IAB Europe
 
Interact 2018 - Quo vadis Italy? The concentration of online time spent and t...
Interact 2018 - Quo vadis Italy? The concentration of online time spent and t...Interact 2018 - Quo vadis Italy? The concentration of online time spent and t...
Interact 2018 - Quo vadis Italy? The concentration of online time spent and t...
IAB Europe
 

More from IAB Europe (20)

IAB Europe Membership Brochure 2019
IAB Europe Membership Brochure 2019IAB Europe Membership Brochure 2019
IAB Europe Membership Brochure 2019
 
FWCE Cracking the Programmatic Conundrum White Paper
FWCE Cracking the Programmatic Conundrum White PaperFWCE Cracking the Programmatic Conundrum White Paper
FWCE Cracking the Programmatic Conundrum White Paper
 
IAB Europe Virtual Programmatic Day H2 2018 Slides
IAB Europe Virtual Programmatic Day H2 2018 SlidesIAB Europe Virtual Programmatic Day H2 2018 Slides
IAB Europe Virtual Programmatic Day H2 2018 Slides
 
IAB Spain Digital Ad Spend 2017 Report
IAB Spain Digital Ad Spend 2017 ReportIAB Spain Digital Ad Spend 2017 Report
IAB Spain Digital Ad Spend 2017 Report
 
AppNexus + Tomorrow TTH Case Study
AppNexus + Tomorrow TTH Case StudyAppNexus + Tomorrow TTH Case Study
AppNexus + Tomorrow TTH Case Study
 
AppNexus + MiQ Case Study
AppNexus + MiQ Case StudyAppNexus + MiQ Case Study
AppNexus + MiQ Case Study
 
AppNexus + Axel Springer Case Study
 AppNexus + Axel Springer Case Study AppNexus + Axel Springer Case Study
AppNexus + Axel Springer Case Study
 
AppNexus + Schibsted Case study
 AppNexus + Schibsted Case study AppNexus + Schibsted Case study
AppNexus + Schibsted Case study
 
IAB Europe Webinar Deck: Research Awards Winners - Consumer Behaviour and Med...
IAB Europe Webinar Deck: Research Awards Winners - Consumer Behaviour and Med...IAB Europe Webinar Deck: Research Awards Winners - Consumer Behaviour and Med...
IAB Europe Webinar Deck: Research Awards Winners - Consumer Behaviour and Med...
 
IAB Netherlands - Deloitte Programmatic Advertising 2018 Report
IAB Netherlands - Deloitte Programmatic Advertising 2018 ReportIAB Netherlands - Deloitte Programmatic Advertising 2018 Report
IAB Netherlands - Deloitte Programmatic Advertising 2018 Report
 
IAB Europe Webinar Deck: Digital Brand Advertising and Measurement
IAB Europe Webinar Deck: Digital Brand Advertising and MeasurementIAB Europe Webinar Deck: Digital Brand Advertising and Measurement
IAB Europe Webinar Deck: Digital Brand Advertising and Measurement
 
DOOH Presentation by OMD for DOOH and DA Webinar
DOOH Presentation by OMD for DOOH and DA WebinarDOOH Presentation by OMD for DOOH and DA Webinar
DOOH Presentation by OMD for DOOH and DA Webinar
 
IAB Europe GIG: Working Paper on Controller - Processor Criteria (reupload)
 IAB Europe GIG: Working Paper on Controller - Processor Criteria (reupload) IAB Europe GIG: Working Paper on Controller - Processor Criteria (reupload)
IAB Europe GIG: Working Paper on Controller - Processor Criteria (reupload)
 
Interact 2018 - Advertising that works for everyone
Interact 2018 - Advertising that works for everyoneInteract 2018 - Advertising that works for everyone
Interact 2018 - Advertising that works for everyone
 
Interact 2018 - Embracing an ever-changing future for digital advertising
Interact 2018 - Embracing an ever-changing future for digital advertisingInteract 2018 - Embracing an ever-changing future for digital advertising
Interact 2018 - Embracing an ever-changing future for digital advertising
 
Interact 2018 - IAB Europe’s GDPR Transparency & Consent Framework
Interact 2018 - IAB Europe’s GDPR Transparency & Consent FrameworkInteract 2018 - IAB Europe’s GDPR Transparency & Consent Framework
Interact 2018 - IAB Europe’s GDPR Transparency & Consent Framework
 
Interact 2018 - GDPR for digital publishers, digital agencies and advertisers
Interact 2018 -  GDPR for digital publishers, digital agencies and advertisersInteract 2018 -  GDPR for digital publishers, digital agencies and advertisers
Interact 2018 - GDPR for digital publishers, digital agencies and advertisers
 
Interact 2018 - DOOH growth and barriers
Interact 2018 -  DOOH growth and barriersInteract 2018 -  DOOH growth and barriers
Interact 2018 - DOOH growth and barriers
 
Interact 2018 - Creativity & Interactivity: the perfect match to win user’s ...
Interact 2018 -  Creativity & Interactivity: the perfect match to win user’s ...Interact 2018 -  Creativity & Interactivity: the perfect match to win user’s ...
Interact 2018 - Creativity & Interactivity: the perfect match to win user’s ...
 
Interact 2018 - Quo vadis Italy? The concentration of online time spent and t...
Interact 2018 - Quo vadis Italy? The concentration of online time spent and t...Interact 2018 - Quo vadis Italy? The concentration of online time spent and t...
Interact 2018 - Quo vadis Italy? The concentration of online time spent and t...
 

Recently uploaded

Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
A Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine OptimizationA Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine Optimization
Brand Highlighters
 
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
Aatir Abdul Rauf
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
kcblog21
 
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
Search Engine Journal
 
SEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital MarketingSEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital Marketing
Felipe Bazon
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that RanksHow to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
minatamang0021
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu

Recently uploaded (20)

Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
A Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine OptimizationA Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine Optimization
 
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
 
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
 
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris Ferris
 
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
 
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
 
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
 
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
 
SEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital MarketingSEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital Marketing
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that RanksHow to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 

Interact 2017 Keynote: Internet of Things: plenty of new digital touch points, or the end of advertising as we know it?