Google is becoming an "AI-first" company focused on developing artificial intelligence technologies like its Google Assistant. This is transforming search through RankBrain, which uses natural language processing to better understand user intent. RankBrain considers word relationships and context rather than just keywords. To succeed with this new search, marketers should use questions in content, latent semantic indexing with related terms, long-tail keywords, and schema markup to help Google understand pages. Most importantly, focus on creating high-quality content that provides value to users.
BrightonSEO 2018 (September 28): How to Optimize for Visual SearchClark Boyd
In this presentation, I cover the key areas of visual search:
- What is visual search?
- How does visual search work?
- Why should you care?
- How you can get started.
This document provides a summary of the key chapters in "The Definitive Guide to SEO in 2020". It discusses optimizing for domains authority by focusing on expertise, authoritativeness, and trustworthiness. Other chapters cover the rise of visual search, optimizing video content, voice search, featured snippets, understanding search intent, and combating decreasing click-through rates. The guide provides strategies for SEO success in 2020.
This document is authored by Angshu – a PhD Scholar in Marketing Management in one of the top management schools in India. This document is created to help you become an expert Googler. You are free to use this document for personal non-commercial purposes. You can also share this document with anyone and everyone who you think will find the information useful. For any further queries about the content or copyright please write to us at: tnmg4u@gmail.com. Any feedback, suggestions or comments about this document or TNMG website (www.tnmg4u.com) or our YouTube channel (www.youtube.com/user/TNMGTube) is most welcome. We would love to hear back from you! :D
The document describes a process for validating a product idea using low-cost online tools like Snappages and Google AdWords. It involves creating a basic website or "portal" using Snappages, then launching targeted Google AdWords campaigns to test interest in the product using keywords. Analytics from Snappages and Google are monitored over several days or weeks to evaluate engagement and determine if the product warrants further development. Key findings from the test included unexpected variations in click-through rates and costs for similar keywords.
User Story Mapping, Discover the whole storyJeff Patton
Variations of these slides have been used in a variety of talks.
These slides support discussions on why stories work, and when they don't. And, on story mapping, how and why it works.
Google hummingbird-update-webinar-resourcefresherdev
The document provides an overview of Google's Hummingbird update, which introduced a new approach to search using "entities". Entities are generated from trusted sources to provide contextual answers and related information to user queries. This represents a significant change from previous search algorithms which relied more on keywords and statistical relevance. For SEOs, the challenges include less reliance on traditional on-page optimization techniques and greater emphasis on building authority, trust and producing high-quality, relevant content focused on topics rather than keywords. However, SEO is not dead - those who focus on content marketing across multiple platforms and build multiple traffic sources will be best positioned for long-term success under Hummingbird.
This document provides information about the job role of a computer games developer. It outlines the typical entry requirements, which usually includes an HND or foundation degree in computer games technology. It can also be started as a quality assurance tester without a degree. The job involves creativity, problem solving, and the ability to work under pressure. Day to day duties include designing games, creating characters and environments, and programming the game code. Salaries typically range from £19,000 to £75,000 depending on experience level. Graphs are included showing trends in job postings for games developers in the UK from 2008 to 2017.
This document discusses modern search engine optimization (SEO) strategies and techniques. It begins by describing how SEO has evolved from focusing solely on meta tags and links to encompassing broader content strategies that account for user intent, audiences, and their information needs at different stages. It emphasizes understanding users through research and personas in order to create relevant, helpful content. The document provides examples of tools and strategies for research, planning keyword-driven content and taxonomies, measuring potential content performance, optimizing metadata, and more. The overall message is that SEO and content strategy should be closely intertwined to produce content that search engines can surface to the right people.
BrightonSEO 2018 (September 28): How to Optimize for Visual SearchClark Boyd
In this presentation, I cover the key areas of visual search:
- What is visual search?
- How does visual search work?
- Why should you care?
- How you can get started.
This document provides a summary of the key chapters in "The Definitive Guide to SEO in 2020". It discusses optimizing for domains authority by focusing on expertise, authoritativeness, and trustworthiness. Other chapters cover the rise of visual search, optimizing video content, voice search, featured snippets, understanding search intent, and combating decreasing click-through rates. The guide provides strategies for SEO success in 2020.
This document is authored by Angshu – a PhD Scholar in Marketing Management in one of the top management schools in India. This document is created to help you become an expert Googler. You are free to use this document for personal non-commercial purposes. You can also share this document with anyone and everyone who you think will find the information useful. For any further queries about the content or copyright please write to us at: tnmg4u@gmail.com. Any feedback, suggestions or comments about this document or TNMG website (www.tnmg4u.com) or our YouTube channel (www.youtube.com/user/TNMGTube) is most welcome. We would love to hear back from you! :D
The document describes a process for validating a product idea using low-cost online tools like Snappages and Google AdWords. It involves creating a basic website or "portal" using Snappages, then launching targeted Google AdWords campaigns to test interest in the product using keywords. Analytics from Snappages and Google are monitored over several days or weeks to evaluate engagement and determine if the product warrants further development. Key findings from the test included unexpected variations in click-through rates and costs for similar keywords.
User Story Mapping, Discover the whole storyJeff Patton
Variations of these slides have been used in a variety of talks.
These slides support discussions on why stories work, and when they don't. And, on story mapping, how and why it works.
Google hummingbird-update-webinar-resourcefresherdev
The document provides an overview of Google's Hummingbird update, which introduced a new approach to search using "entities". Entities are generated from trusted sources to provide contextual answers and related information to user queries. This represents a significant change from previous search algorithms which relied more on keywords and statistical relevance. For SEOs, the challenges include less reliance on traditional on-page optimization techniques and greater emphasis on building authority, trust and producing high-quality, relevant content focused on topics rather than keywords. However, SEO is not dead - those who focus on content marketing across multiple platforms and build multiple traffic sources will be best positioned for long-term success under Hummingbird.
This document provides information about the job role of a computer games developer. It outlines the typical entry requirements, which usually includes an HND or foundation degree in computer games technology. It can also be started as a quality assurance tester without a degree. The job involves creativity, problem solving, and the ability to work under pressure. Day to day duties include designing games, creating characters and environments, and programming the game code. Salaries typically range from £19,000 to £75,000 depending on experience level. Graphs are included showing trends in job postings for games developers in the UK from 2008 to 2017.
This document discusses modern search engine optimization (SEO) strategies and techniques. It begins by describing how SEO has evolved from focusing solely on meta tags and links to encompassing broader content strategies that account for user intent, audiences, and their information needs at different stages. It emphasizes understanding users through research and personas in order to create relevant, helpful content. The document provides examples of tools and strategies for research, planning keyword-driven content and taxonomies, measuring potential content performance, optimizing metadata, and more. The overall message is that SEO and content strategy should be closely intertwined to produce content that search engines can surface to the right people.
SearchLove San Diego 2017 | Emily Grossman | The New MobileDistilled
How has mobile marketing changed in the past year and how should your business react to best prepare for 2017 and beyond? Emily will discuss the what future holds for mobile optimization and how to rise above the rest of the pack in a mobile-first world.
Content Marketing for B2B: Aligning Storytelling to Lead GenerationDigital Vidya
Explore effective content marketing strategy for B2B businesses. Gain insights from webinar on 'Content Marketing For B2B: Aligning Storytelling To Lead Generation' led by Bianca Ghose, Global Head – Content Marketing, HCL Technologies.
This document provides an overview of Google+ and its benefits for businesses. It discusses how Google+ can benefit businesses by (1) allowing them to connect with a large and growing user base, (2) integrating with Google products and services, and (3) changing how search engine optimization works by incorporating social interactions and connections into search rankings. The document then provides tips and strategies for businesses to maximize their use of Google+ for marketing, promotion and search engine optimization.
This document contains 5 ideas for social media campaigns and posters for a client called UGOT. Each idea includes a description of the visual style, layout, and target messaging. Idea 1 focuses on promoting fresh food using photographs on a chalkboard background. Idea 2 uses a rotoscoped image with pastel colors and a tagline targeting students. Idea 3 promotes music events with illustrations on a chalkboard and tagline. Idea 4 has a retro wooden style inspired by UGOT's cafes. Idea 5 provides the most product information in a grid layout with pastel colors. The document evaluates each idea on elements like how well it matches the client needs, the creator's ability to deliver it, and availability of resources.
This document provides details on the proposed treatment for a client project involving branding and promotional materials for a photography company called Ryedale Garden Photography. The treatment includes creating a logo, color scheme, business cards, posters, leaflets, social media mockups, and a website. Research was conducted on the client's audience, competition, and existing marketing materials. The logo incorporates the company name and a flower graphic in a unique tiered structure using colors from the pastel color scheme. The business card features images on one side separated by a green diagonal arrow from contact information on the other side. Posters, leaflets, and other materials will utilize the new branding consistently.
Tom Brett has proposed three ideas for creating promotional flyers for a client's summer camp programs. Idea 1 involves creating postcard-sized flyers using existing organization photos in a collage format along with event details. Idea 2 features a simpler design with graphics and ribbon text on a black background. Idea 3 has more text describing the organization and events on one side, and a few annotated photos on the other. Tom evaluates each idea, determining that Idea 1 best matches what the client wants by showcasing the fun activities in a bright, engaging format like the organization's website. Tom will develop Idea 1 further over a 3 week production period.
The document discusses the future of search and how businesses can capitalize on emerging search opportunities. It outlines that search is becoming more predictive, personalized and conversational through technologies like Google Assistant. It recommends that businesses create targeted, utility-driven content for specific audiences and contexts, use structured data to trigger featured snippets, ensure mobile-friendliness, integrate search marketing channels, and use tools like Google Search Console to measure search performance.
This document outlines a client project proposal for creating marketing materials. It includes brainstorming ideas, assessing those ideas against the client's needs, developing two selected ideas further, and creating a production timeline. The student chose to develop a collage of images for a poster and a new logo design. A treatment is provided describing the visual elements of the finished pieces. A 2-week production schedule with interim deadlines is included to manage the timeline.
How does an Irish coffee sound about now? If you wanted to enjoy one right now, and didn’t know where to go, would you type a query into a search engine, or speak into your smart phone?
What’s the big deal about semantic HTML?Jono Alderson
A brief history of the web, browser capabilities and semantic HTML - from Geocities to Microformats, Schema and beyond, and how this affects SEO; both today and in the future.
This document discusses how to use social media for recruitment purposes. It covers an overview of trends in social media and how to use platforms like Google, LinkedIn, Facebook, Twitter and blogs for recruiting. Specific tips are provided on using Boolean search operators on Google and LinkedIn, setting up profiles and company pages on LinkedIn and Facebook, and using hashtags and following relevant accounts on Twitter. The importance of understanding each platform and having a long-term engagement strategy is emphasized over quick wins.
Jan, who hails from a background in physics, has been able to successfully prove a number of his own personal theories about the inner workings of Google's Hummingbird algorithm and how its has evolved in the months since its launch.
During these 45 minutes you will be informed how you can build a better website in the eyes of the search engine's most recent major update. Patents, publications and announcements over the past five years can all be used to your advantage.
SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...Distilled
RankBrain debuted last year as Google's third most weighted ranking signal and is currently leveraged for obscure long tail queries. However as RankBrain is perfected and refined, it will likely be used on more queries and weighted more heavily, and even displace links and on-page SEO factors as Google’s #1 SEO ranking factor in the distant future: SEO judgement day. This session will reverse engineer how RankBrain actually works, exposing four critical vulnerabilities and share unusual, yet completely white-hat ways to benefit from future Rankbrain updates. The biggest SEO ranking factor shift of all time is underway, moving away from links and keywords towards Rankbrain user engagement signals. Attend this session if you want your rankings to live. Join the resistance today!
SearchLove London 2015 | Philip Nottingham | Building a Social Video StrategyDistilled
The world of social video is becoming increasingly convoluted, with Facebook and Twitter having launched native video platforms within the last 12 months, but how should marketers’ approach react to this? Should YouTube be the main platform brands focus on, or should the others now take precedence? Phil will explain how you can work out where to invest, what works and why, and then explain how SEOs and those from a digital background have an inherent advantage in taking ownership of social video strategy.
The client has asked the student to create a logo, business cards, website, and social media presence for a building company. In the first week, the student will create a logo and begin designing business cards. They will also start planning the website layout. In the second week, the student will finalize the business cards and begin building the website. They will select images for the online portfolio. In the third week, the student will complete the website and set up social media accounts while reviewing all work for improvements. The timeline allows the student to manage the project over three weeks and receive feedback at checkpoints.
SearchLove San Diego 2017 | Marcus Tober | Ranking Factors in a Mobile-First ...Distilled
With Google rolling out the mobile-first index in 2017, the performance of a website’s mobile version is more relevant than ever. In this session, Marcus will reveal the most important mobile Ranking Factors, with a particular focus on content. Secondly, we will illuminate keyword opportunities with a much larger search volume on mobile, and analyze user needs and content demands that differ between desktop and mobile. By analyzing brands’ websites that exhibit outstanding mobile performance, you’ll take away best practices for mobile search optimization in 2017.
The Alpabet of Google by Gianluca Fiorelli at The Inbounder New YorkWe Are Marketing
The document discusses Google's alphabet and priorities over time as seen through Gianluca Fiorelli's perspective. It covers Google's focus on mobile from 2016-2017, various products, patents, papers, acquisitions, and priorities like understanding information retrieval, semantic search, and personalized search. Google's checklist for priorities like mobile-first, speed, and context are also outlined.
Michael King gives a presentation on the state of SEO. He argues that despite technological advances by Google, the fundamentals of SEO have not changed - clients still do not implement recommendations fully and do not understand good link building. He outlines four problems with SEO: lack of a single source of truth, measuring the wrong metrics, ineffective business cases, and inability to keep up technically. He provides solutions such as measuring outcomes over opportunities and building cases through keyword research tied to consumer insights. King urges SEOs to improve pitches and technical skills like entity extraction to keep up with Google.
How to Win the Game of Artificial Intelligence in SEO?Srujan Shinde
Here we can talk about Artificial Intelligence in SEO (Google: RankBrain algorithm). In this document we can study about- How to Win the Game of Artificial Intelligence in SEO (Search Engine Optimization)? by Srujan Shinde
This document discusses how AI is changing SEO. It begins by explaining how Google introduced RankBrain in 2015 to incorporate AI into its search algorithm. Today, AI helps search engines like Google better understand search queries to provide more relevant results. RankBrain can now determine search intent rather than just matching keywords. The document then discusses how AI and SEO work together to focus on topics rather than keywords and optimize for conversational searches. It provides examples of how RankBrain understands related search queries. Finally, it outlines some SEO tactics businesses can use to keep up with changes in search and take advantage of AI.
SearchLove San Diego 2017 | Emily Grossman | The New MobileDistilled
How has mobile marketing changed in the past year and how should your business react to best prepare for 2017 and beyond? Emily will discuss the what future holds for mobile optimization and how to rise above the rest of the pack in a mobile-first world.
Content Marketing for B2B: Aligning Storytelling to Lead GenerationDigital Vidya
Explore effective content marketing strategy for B2B businesses. Gain insights from webinar on 'Content Marketing For B2B: Aligning Storytelling To Lead Generation' led by Bianca Ghose, Global Head – Content Marketing, HCL Technologies.
This document provides an overview of Google+ and its benefits for businesses. It discusses how Google+ can benefit businesses by (1) allowing them to connect with a large and growing user base, (2) integrating with Google products and services, and (3) changing how search engine optimization works by incorporating social interactions and connections into search rankings. The document then provides tips and strategies for businesses to maximize their use of Google+ for marketing, promotion and search engine optimization.
This document contains 5 ideas for social media campaigns and posters for a client called UGOT. Each idea includes a description of the visual style, layout, and target messaging. Idea 1 focuses on promoting fresh food using photographs on a chalkboard background. Idea 2 uses a rotoscoped image with pastel colors and a tagline targeting students. Idea 3 promotes music events with illustrations on a chalkboard and tagline. Idea 4 has a retro wooden style inspired by UGOT's cafes. Idea 5 provides the most product information in a grid layout with pastel colors. The document evaluates each idea on elements like how well it matches the client needs, the creator's ability to deliver it, and availability of resources.
This document provides details on the proposed treatment for a client project involving branding and promotional materials for a photography company called Ryedale Garden Photography. The treatment includes creating a logo, color scheme, business cards, posters, leaflets, social media mockups, and a website. Research was conducted on the client's audience, competition, and existing marketing materials. The logo incorporates the company name and a flower graphic in a unique tiered structure using colors from the pastel color scheme. The business card features images on one side separated by a green diagonal arrow from contact information on the other side. Posters, leaflets, and other materials will utilize the new branding consistently.
Tom Brett has proposed three ideas for creating promotional flyers for a client's summer camp programs. Idea 1 involves creating postcard-sized flyers using existing organization photos in a collage format along with event details. Idea 2 features a simpler design with graphics and ribbon text on a black background. Idea 3 has more text describing the organization and events on one side, and a few annotated photos on the other. Tom evaluates each idea, determining that Idea 1 best matches what the client wants by showcasing the fun activities in a bright, engaging format like the organization's website. Tom will develop Idea 1 further over a 3 week production period.
The document discusses the future of search and how businesses can capitalize on emerging search opportunities. It outlines that search is becoming more predictive, personalized and conversational through technologies like Google Assistant. It recommends that businesses create targeted, utility-driven content for specific audiences and contexts, use structured data to trigger featured snippets, ensure mobile-friendliness, integrate search marketing channels, and use tools like Google Search Console to measure search performance.
This document outlines a client project proposal for creating marketing materials. It includes brainstorming ideas, assessing those ideas against the client's needs, developing two selected ideas further, and creating a production timeline. The student chose to develop a collage of images for a poster and a new logo design. A treatment is provided describing the visual elements of the finished pieces. A 2-week production schedule with interim deadlines is included to manage the timeline.
How does an Irish coffee sound about now? If you wanted to enjoy one right now, and didn’t know where to go, would you type a query into a search engine, or speak into your smart phone?
What’s the big deal about semantic HTML?Jono Alderson
A brief history of the web, browser capabilities and semantic HTML - from Geocities to Microformats, Schema and beyond, and how this affects SEO; both today and in the future.
This document discusses how to use social media for recruitment purposes. It covers an overview of trends in social media and how to use platforms like Google, LinkedIn, Facebook, Twitter and blogs for recruiting. Specific tips are provided on using Boolean search operators on Google and LinkedIn, setting up profiles and company pages on LinkedIn and Facebook, and using hashtags and following relevant accounts on Twitter. The importance of understanding each platform and having a long-term engagement strategy is emphasized over quick wins.
Jan, who hails from a background in physics, has been able to successfully prove a number of his own personal theories about the inner workings of Google's Hummingbird algorithm and how its has evolved in the months since its launch.
During these 45 minutes you will be informed how you can build a better website in the eyes of the search engine's most recent major update. Patents, publications and announcements over the past five years can all be used to your advantage.
SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...Distilled
RankBrain debuted last year as Google's third most weighted ranking signal and is currently leveraged for obscure long tail queries. However as RankBrain is perfected and refined, it will likely be used on more queries and weighted more heavily, and even displace links and on-page SEO factors as Google’s #1 SEO ranking factor in the distant future: SEO judgement day. This session will reverse engineer how RankBrain actually works, exposing four critical vulnerabilities and share unusual, yet completely white-hat ways to benefit from future Rankbrain updates. The biggest SEO ranking factor shift of all time is underway, moving away from links and keywords towards Rankbrain user engagement signals. Attend this session if you want your rankings to live. Join the resistance today!
SearchLove London 2015 | Philip Nottingham | Building a Social Video StrategyDistilled
The world of social video is becoming increasingly convoluted, with Facebook and Twitter having launched native video platforms within the last 12 months, but how should marketers’ approach react to this? Should YouTube be the main platform brands focus on, or should the others now take precedence? Phil will explain how you can work out where to invest, what works and why, and then explain how SEOs and those from a digital background have an inherent advantage in taking ownership of social video strategy.
The client has asked the student to create a logo, business cards, website, and social media presence for a building company. In the first week, the student will create a logo and begin designing business cards. They will also start planning the website layout. In the second week, the student will finalize the business cards and begin building the website. They will select images for the online portfolio. In the third week, the student will complete the website and set up social media accounts while reviewing all work for improvements. The timeline allows the student to manage the project over three weeks and receive feedback at checkpoints.
SearchLove San Diego 2017 | Marcus Tober | Ranking Factors in a Mobile-First ...Distilled
With Google rolling out the mobile-first index in 2017, the performance of a website’s mobile version is more relevant than ever. In this session, Marcus will reveal the most important mobile Ranking Factors, with a particular focus on content. Secondly, we will illuminate keyword opportunities with a much larger search volume on mobile, and analyze user needs and content demands that differ between desktop and mobile. By analyzing brands’ websites that exhibit outstanding mobile performance, you’ll take away best practices for mobile search optimization in 2017.
The Alpabet of Google by Gianluca Fiorelli at The Inbounder New YorkWe Are Marketing
The document discusses Google's alphabet and priorities over time as seen through Gianluca Fiorelli's perspective. It covers Google's focus on mobile from 2016-2017, various products, patents, papers, acquisitions, and priorities like understanding information retrieval, semantic search, and personalized search. Google's checklist for priorities like mobile-first, speed, and context are also outlined.
Michael King gives a presentation on the state of SEO. He argues that despite technological advances by Google, the fundamentals of SEO have not changed - clients still do not implement recommendations fully and do not understand good link building. He outlines four problems with SEO: lack of a single source of truth, measuring the wrong metrics, ineffective business cases, and inability to keep up technically. He provides solutions such as measuring outcomes over opportunities and building cases through keyword research tied to consumer insights. King urges SEOs to improve pitches and technical skills like entity extraction to keep up with Google.
How to Win the Game of Artificial Intelligence in SEO?Srujan Shinde
Here we can talk about Artificial Intelligence in SEO (Google: RankBrain algorithm). In this document we can study about- How to Win the Game of Artificial Intelligence in SEO (Search Engine Optimization)? by Srujan Shinde
This document discusses how AI is changing SEO. It begins by explaining how Google introduced RankBrain in 2015 to incorporate AI into its search algorithm. Today, AI helps search engines like Google better understand search queries to provide more relevant results. RankBrain can now determine search intent rather than just matching keywords. The document then discusses how AI and SEO work together to focus on topics rather than keywords and optimize for conversational searches. It provides examples of how RankBrain understands related search queries. Finally, it outlines some SEO tactics businesses can use to keep up with changes in search and take advantage of AI.
Voice search optimization you should know | Strategies of voice engine optimi...Cbitss Technologies
The document discusses strategies for optimizing websites for voice search. It begins by explaining how voice search is becoming more popular and accurate due to advances in AI. It then provides tips for voice search optimization, including conducting keyword research tailored to voice queries, developing site structures and content for different stages of the customer journey, using structured data to clarify content relevance, building actions for voice assistants, prioritizing mobile-friendliness since most voice searches are on mobile, and staying prepared for future developments in voice search technology. The overall message is that businesses need to start optimizing for voice to stay ahead as 50% of searches are predicted to be voice by 2020.
Google introduced a new search algorithm called Hummingbird that processes search queries differently than previous algorithms. Hummingbird considers the meaning and context of the entire search query, including relationships between words, rather than just matching individual keywords. This allows Google to better understand users' intents and provide more relevant and conversational search results. The Hummingbird algorithm leverages technologies like semantic search, voice search, and Google's Knowledge Graph database to help answer complex queries directly or assist with follow-up searches.
This document provides guidance on how to conduct keyword research. It recommends brainstorming keywords, categorizing them, connecting the keywords to relevant data from tools like Google Keyword Planner and Google Search Console, mapping customer journeys, and prioritizing keywords. Various keyword research tools and sources of data are discussed. The importance of usability and the customer experience is emphasized in the keyword selection process.
The document discusses recent changes in search engines like Google. It explains that Google's Hummingbird update moved search to focus more on natural language and topics rather than keywords alone. It also discusses Google's move to more secure "not provided" search data. While related, Hummingbird is an algorithm change and secure search is a technology decision. The document provides key takeaways for marketers, noting the need to focus on meaningful content, collect analytics data, and understand search is becoming more conversational and focused on intent rather than keywords.
Intelligent search and intelligent assistant - Drive DigitalDrive Digital
A world with a revolution is always a good world. Because revolution always comes along with some new inventions and changes. And change is the universal rule of nature. If you do not adapt to the changes, you will become distinct gradually. The same happened almost 20 years ago. A Silicon Valley startup – Google, dethroned a Californian company – Yahoo. Until the commencement of Google, Yahoo was the sole search engine ruling the web. https://www.drivedigital.in/ info@drivedigital.in HEAD OFFICE Drive Digital Office 417-418 Alankar Plaza, Vidhyadhar Nagar, Jaipur 302039 (Raj.) Call: (+91) 9116 631 742 USA OFFICE Drive Digital 541 W Durango, San Antonio, TX 78205, USA Call: (+1) 3236 175 951 https://www.youtube.com/channel/UCtayfhryXnIMegKCrYRBmPA https://in.linkedin.com/company/drive-digital-india https://www.instagram.com/drivedigitalofficial/ https://www.facebook.com/drivedigital.in
Google Hummingbird SEO Impacts - Techtalk Baby.com.brLuiz Almeida
Hummingbird is the new algorithm from Google. It will change the way people search and browse the web. With a more and more mobile internet, this update bring to Google even more possibilities to stay presents on our lives!
Fortune Innovations is experienced and creative web Design Company which offers web design and Web development service, Mobile application development and GDS Reservation system with SEO features.
Google Hummingbird is a search algorithm used by Google. September 27, 2013 is Google's official birthday, making Google 15 years old. To celebrate their 15th birthday, Google launched a new "Hummingbird" algorithm, claiming that Google search can be a more human way to interact with users and provide a more direct answer.
This PPT is all about pro and cons of Humming bird update
Google has introduced a new search algorithm called Hummingbird that understands search queries as questions rather than keywords and provides more relevant answers from indexed content. This represents a shift from keyword-based search to semantic search. Marketers now need to focus on creating useful content that directly answers the questions and intents of user searches rather than just promoting products. By addressing common search queries, brands can engage users throughout the customer journey from awareness to advocacy.
Structure Matters - Information Architecture for UX & ConversionsJackie Burhans
Presented at World Information Architecture Day, my presentation explores how the power of driving information has shifted from content creators to content consumers and how your message can reach your audience in a constantly changing digital landscape.
Structure Matters - Information Architecture for SEO and UXAscedia
Information architecture is increasingly important in all aspects of business. Search engines and users are placing the burden of information organization and structure on website owners and rewarding or penalizing brands according to their accessibility. From domain structure to sitemap hierarchy to page layout, content architecture can directly affect lead generation, website engagement and conversion rates. Not understanding best practices or performing diligent testing can quickly impede search engine rankings and user experience. Learn the necessary steps required to properly architect your website's content and data.
Cross Forum 2016: SEO Will Become "Search Experience Optimization"Keith Goode
Learn How Successful Online Enterprises are Navigating the Rough Seas of SEO Using a "User-First" Approach. Presented by seoClarity's Chief SEO Evangelist, Keith Goode, at Cross Forum 2016 in Tokyo, Japan. The event was hosted by Crossfinity on Wednesday, June 15th, 2016
1) Google unveiled its new Hummingbird search algorithm in 2013, which analyzes search queries as questions and provides relevant answers from indexed content, rather than just keywords.
2) Hummingbird responds to the rise of voice search and natural language queries by processing real speech patterns and semantic intent rather than just keywords.
3) For marketers, Hummingbird requires shifting from keyword-focused content to creating useful, relevant content that answers the questions and intents of searchers throughout their customer journey.
SEO is not dead and will continue to evolve in 2015. Google will likely introduce more algorithm changes to improve the user experience. SEO experts need to adapt strategies and focus on providing high-quality, relevant content for users. Key trends in 2015 will include the rise of mobile search surpassing desktop, a focus on longer conversational keyword phrases, emphasizing genuine links, and increased personalization of search results.
Google introduced its new Hummingbird search algorithm in 2013 to improve how it understands the contextual meaning and intent behind search queries, moving from a keyword-based approach to one based on full sentences, conversations, and semantics. The algorithm aims to return more relevant results that directly answer the user's question or intent rather than just matching keywords. It analyzes the relationship between words and uses information like search history and location to further contextualize results for each user.
I was looking for Google Hummingbird update but till now no one has written it, so i decided to make a PPT on Google Humming bird update by collecting knowledge from different resource.
http://dublin.fortuneinnovations.com/
This document provides 4 tips for making the most of long-form content: 1) Use a promo box plugin to promote your content and build your email list; 2) Keywords are less important for SEO than conceptual relevance but can help identify popular search topics; 3) Include relevant images tagged with keywords to boost social sharing and SEO; 4) Long-form content allows for better use of image descriptions and tags.
This document provides 4 tips for making the most of long-form content: 1) Use promotional plugins like Plugmatter Promo Box to promote your content and build your email list. 2) Keywords are less important for SEO ranking but can help identify popular search terms; focus on concepts rather than keywords. 3) Tell stories and use anecdotes to engage readers and clearly convey your ideas. 4) Include relevant external links to provide more information for readers and gain links from other sites.
Similar to Google's ai future and what it means for seos (20)
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
ChatGPT 4o for social media step by step Guide.pdfalmutabbil
In this comprehensive guide, we'll delve into the exciting world of ChatGPT and explore
its practical applications for social media success. Learn how to craft captivating posts
that resonate with your audience, leverage automation to save precious time, and utilize
ChatGPT's analytical prowess to stay ahead of the curve.
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
https://www.sociocosmos.com/product-category/youtube/youtube-comments/
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
3. Every technologist, futurist, or thinker that you can think of agrees: AI is
going to be HUGE in the future.
People like Elon Musk warn that AI will bring about the downfall of man. Others
point to the ways in which AI is going to revolutionize art, medicine, and science
for the betterment of all mankind. Whichever side of the argument they land
on, they all agree that AI is going to be a BIG deal.
What’s interesting though, is to think about how AI will affect specific
industries and aspects of our lives. In particular, how will AI affect something
like digital marketing?
Actually, we already have a lot of insight into that. Because Google, as it just so
happens, is all about AI. In fact, the company has built its business around AI –
to the point that it now describes itself as an “AI first business.”
The world of digital marketing is already being impacted by this to a large
degree, and the effects are only going to become more far reaching as time
goes on.
Understanding what Google means by this, and how it affects the very DNA of
search, is of critical importance for any marketer that wants to perform well now
and in the future. Read on and we’ll discover just how Google’s AI aspirations are
transforming the way we promote ourselves online.
4. When Google says that it is an AI-first company, it means that all of its products
have AI at their core. Specifically, it means that all of its products have Google
Assistant at their core!
Google’s Sundar Pichai, says that he doesn’t want Google to simply use AI in its
hardware and software, but rather to invent products and services from the
ground up that couldn’t exist without AI. A perfect example of this is Google Clips
– a camera that you wear that takes photos automatically when it thinks
something exciting is happening. This is the kind of concept that is only possible
thanks to machine learning and computer vision.
Even the Pixel line of phones can be seen primarily as an attempt to put
Google Assistant right into people’s pockets.
And this is where the real “big idea” makes itself known. Google wants to get to
a point where all of us talk to it every single day, using natural language. Google
Assistant has the ability to answer questions about nearly any given topic, by
understanding what the user is asking, looking for relevant information on the
web, and then reading that back in an easy-to-understand manner.
Because if AI really is going to be the next HUGE thing on the web like everyone
is saying, then Google wants to make sure that it is the go-to platform that
everyone uses. This is Google betting BIG on the future, and going all-in on an
AI focussed line of products and services.
5. So what does all this have to do with internet marketing?
The thing to recognize here, is that Google Assistant works using Google
Search – the two products are in fact so closely linked as to be almost one and
the same. Google Assistant is ultimately a very fancy form of voice search, and
Google Search is essentially an assistant that you talk to by typing.
For a while now, Google has been leaning toward a more natural-language
type of search. Back in the old days, Google worked essentially just by looking
for matches between search terms and keyphrases. If someone searched for a
specific phrase, then Google would look for content that used that precise
term.
But this had problems. For one, it made it extremely easy for marketers to
“game the system.” You
could manipulate Google’s algorithms by inserting keyphrases repeatedly,
even if your content wasn’t of any interest to the person looking for it.
At the same time, it meant that high quality content that didn’t happen to do
keyword research wouldn’t get anywhere.
And it meant that Google would often serve up the wrong content. It would
look for keyword matches, but with no regard to the sentence. If you searched
for “decision tree” then it might bring up content about making decisions
about trees – rather than the flow-chart meaning that you meant.
Google adapted by introducing RankBrain – an algorithm designed to better
understand what the user actually meant rather than what they said.
RankBrain can do a few things. For one, it takes words and segments them:
categorizing them into phrases that it thinks might be related to one another.
This helps Google to better understand what a user wants to learn about, and
it means that Google can guess what a word it isn’t familiar with might mean.
Those groups of words (word vectors) are categorized using a process known
as distributed representation. What that means, is that words that are close
together in terms of meaning and context are grouped, thereby helping Google
to understand more and allowing it to be more flexible in the way that
someone searches.
RankBrain will then try to map the query into words that it can understand
and will look for related terms and phrases. These will then be used to sift
6. through the huge indices of content that Google has access to, and to find
the most relevant results for the user.
In the past, Google wanted you to search terms like:
“Buy hats online”
But now it wants you to speak naturally using a phrase like:
“Hey Google, where can I get nice hats online?”
Thanks to RankBrain, it will know that in this context, “where can I get” is
essentially equivalent to “buy.” Thus the user feels they can speak to
Google more like a human, and that they will get more relevant results than
ever before.
RankBrain is also able to understand the relationships between words, and
that includes the role of words like “and” and “or.” These can subtly change
the meaning of a search term, but previous versions Google’s algorithm
would simply have ignored those joining words.
RankBrain also improves on its own results over time. It can use data such as
CTRs in order to ascertain whether it provided the correct results, and use this
information to inform itself for next time. It’s constantly improving.
RankBrain is so advanced, that it actually needs specially designed chips called
Tensor Processing Units (TPUs) in order to work. When you search for something
on Google, it will actually outsource the question to these TPUs in the cloud and
use that to sift through huge amounts of content.
7. So, now you understand how search has been impacted by Google’s decision
to become an AI-first company, the next question should be: what can you
do about it?
How can you make sure that your site is futureproof and able to
thrive on RankBrain? One answer is to use something called Latent
Semantic Indexing.
Traditional keyword use is not dead, but it certainly isn’t the be-all and end-all it
once was. After all, if Google wants people to search by speaking to it using
natural language, then it can hardly expect to use clean and clear-cut search
terms.
If people are indeed looking for hats by saying “where can I get some nice hats
online?” – which is the way that people speak – then how can this lend itself to a
search term? You can hardly lace that type of language into your content the
way you once did with “buy hats online.”
And seeing as different people speak differently, this also means that the
search volume for any one given phrase is likely to decrease.
This is why it’s good news that Google is now able to understand synonyms. The
keyphrase you target can be “buy hats online” and if someone searches for
“where to get hats online” your site might still come up. Because Google
understands that given the context, those two phrases mean the same thing. At
the same time though, this means that you’re now also competing with all those
people who created websites targeted phrases like “online hat store.” Suddenly,
the value of specific keyphrases is significantly diminished.
To really see how this works, consider this example. Let’s say that you search
for:
“What is the first song in Tangled?”
Normally, the old Google would have responded by looking for articles that
repeated that question (probably awkwardly). Today, Google is able to actually
bring up the first song from YouTube. That’s impressive for a number of reasons.
It means that Google understands that Tangled refers to the film for example,
and not just the adjective. It can do this because RankBrain uses word vectors
8. and relationships to see that if you’re talking about songs, then you’re probably
talking about the film.
It’s also impressive that it knows the first song. How does it do this? Well, if the
video on YouTube is called “Tangled opening song,” then RankBrain can help
Google to understand that the two phrases mean essentially the same thing,
and to thereby provide that as a relevant response.
It’s impressive stuff, but again, it makes it hard for those of us using traditional
forms of SEO!
9. So what can you do to ensure that your pages continue to be served by
Google in this new era? The rest of this report is going to be dedicated to
answering that question. Here are some of the best ways to ensure your site
works with this new smarter Google.
Note: With all the following said, it is still important to continue using traditional
keywords and search phrases. This will still form the lynch pin of your SEO
strategy, it’s just that you will now also be using some slightly more subtle
techniques as well.
Questions
The first tip is to consider using more questions in your content.
This is a smart strategy because of course, people who speak to Google
naturally often do-so in the form of questions. You don’t just say “buy hats
online” as we have already established! Unfortunately, questions are harder to
naturally include in your content. But if you are creative, then there are plenty
of ways to make this work. One of the best and most obvious is just to include
questions in your headings.
So you might use a heading that says “Where Can I Buy Great Hats?” and
then dedicate the next section of the text to answering that question.
Likewise, you can use rhetorical questions within your text.
But how do I use rhetorical questions in my text? You ask.
The answer is in that previous sentence… just in case you didn’t notice!
Throughout any piece of content, try to think of the questions that people
might ask in order to get to your content – and then find ways to lace those
phrases into your writing.
LSI
What you might also benefit from paying attention to though, is something
called latent semantic indexing, or LSI.
Latent semantic indexing is a term that has recently become popular in SEO
circles as the “answer” to Google’s new strategies. This basically means that you
aren’t just using direct keywords and phrases, but that you are instead using
them in conjunction with related terms and synonyms. By doing this, you better
communicate to Google what your content is all about.
Remember the example earlier with the decision trees? Imagine if someone
searched for “best trees for winter” and your post on decision trees came up.
That wouldn’t be great for Google or for you (that is hardly targeted traffic!).
10. But if you were to include terms related to your topic – such as flow chart,
choices, etc. then Google would know that you’re talking about a form to help
people make decisions, rather than decisions about trees!
Likewise if you write an article about Apple the electronics manufacturer, how
does Google know that you’re not talking about apples as in the fruits? The
answer again comes down to related terms and context. If you also happen to
have mentioned computers, Mackintosh, iOS etc., then this can help Google to
know that you’re talking about the tech giant and not food.
How to Use LSI in Your Content
So how do you go about using LSI in your own content?
The surprising answer is that you shouldn’t need to think about it at all. That’s
because good writing should include synonyms and related terms naturally. Google
has designed its algorithm to work with the content that is already out there, and it
shouldn’t require you to do anything different. That’s the whole point of Google
getting smarter – it should become better at identifying natural content that
already exists. If you need to change the way you write to match Google, then it
defeats the whole object!
That said, there are one or two things you can do. The first is to make sure that
you are using as much relevant language as possible. If you are someone who
tends to have a narrow vocabulary, then trying to include more contextual
terms and related phrases may help.
Another tip is to consider using contextualizing terms in your keywords. For
example if you write about “difficult exercises” then this could refer to physical
exercise or it could refer to mental exercises. By adding “for toning” on the end
however, you make it clear that you’re talking about physical exercise. You’re still
also targeting that simpler “difficult exercises” term, but by using “difficult
exercises for toning” you are inviting more searches to lead to your page.
Long Tail Keywords
A similar concept is the long tail keyword. Long tail keywords are search
terms that people use occasionally to find your content, but that no sane
SEO would ever attempt to target.
For instance, someone might search for “what is the average size of a tomato”
and find your page. But there likely isn’t anywhere near enough search volume
for you to want to specifically target that phrase. So what some marketers will
focus on, is creating as much content as possible while lacing it with lots of
random phrases and terms that people might just so happen to search for.
The more content you add, the more people will find their way to your site
through random long-tail searches. The best part is that this makes your
business extremely resilient, as you can’t see your traffic completely fall off a cliff
just because someone supplanted you for a single search term.
11. But long tail keywords also suit themselves perfectly to a more natural-
language oriented Google. Why? Because when you ask Google a question, you
won’t use the same set phrase as everyone else. Instead, you’ll likely ask a
question using natural language. Every time someone asks a question, they’ll
probably use a slight variation on the phrase. Again, the best way to satisfy the
spoken-word Google is to write broadly on your subject, using as much related
language as possible.
Schema Markup Language
The only issue with this approach of using large amounts of related content, is
that it can become a little confusing for Google. With so much content to sift
through, how does it know what’s relevant to the question at hand?
Remember, Google ideally wants to be able to read the answer aloud back to the
user without even having to load the website. When you ask what goes into a
bolognaise, Google wants to be able to reel ingredients off of a list.
Google therefore needs your help when it comes to identify key parts of your
content, and that’s where schema markup comes in.
This is essentially a form of structured data. It means that you’re taking your
content and then adding in HTML tags that help to identify what specific pieces of
text actually are.
Markups can be used to help identify ingredients in a recipe, the date and
location of an event, the star rating of a product, or the author of an article. All
this allows Google to better pinpoint answers to questions, and to help users
with their queries.
Using these markups is a simple matter of finding the HTML online and then
just pasting it onto your page. Alternatively, there are plenty of tools and
plugins that will automate the process for you.
The problem with markups of course is that they allow Google to use your
information without the user even needing to load your page. That means no ad
clicks, no affiliate sales, and no brand awareness. This is something Google has
been increasingly guilty of lately, and it’s something that may become a big issue
in the future.
For now though, it’s still worth your while using markups. For one, these are also
what Google uses to make its “rich snippets.” These are more dynamic and
engaging search results which have the effect of jumping out of the page to get
considerably higher CTRs.
12. At the same time, if you don’t use markups, then you know that your
competition will. For now, it’s better to get into Google’s good books, and
hopefully reap the rewards with your position in the SERPs.
Write Great Content
Finally, the last tip is to write great content. Remember: the other reason that
Google is getting smarter is so that it can get better at providing users with
content that is useful and relevant. Google wants people to keep using its search
tool, and as such, it needs to ensure the results are as accurate as possible.
Every time Google gets smarter, it’s going to become better at identifying
spammy content vs high quality content. If your site is focussed purely on
creating the best content possible, then your goals will be aligned with Google.
From then on, every change will help to give your site more visibility in the
SERPs.
Don’t try to “beat” Google, just focus on creating the best content you can!