The document discusses how unified communications (UC) can be improved by leveraging data and insights to influence behaviors and decision making. Traditionally, UC focused on enabling information sharing, but it is proposed that UC can have a more ambitious goal of positively influencing behaviors. The challenges with traditional UC are that data exists across many disparate systems, manual reporting is required to obtain fragmented insights, and decisions are made based on limited information. It is suggested that starting UC with data, insights, and information can help drive better responses and outcomes. Intelligent data visualization is presented as a missing piece that can elevate UC by providing a constant flow of relevant insights across the enterprise.

1. BRIDGING THE GAP BETWEEN
UC, EFFECTIVE DECISION MAKING
AND PRODUCTIVITY
Yoeri Callebaut – EMEA Marketing Director

2. Effective Communication Keeps
Organisations Moving
• Connections are the basis of every well-functioning entity. Any society,
organisation, system or process depends on connections being made.
• Good communication is identified by 30% of business leaders as the most
determining factor for employee and customer engagement and thus
business success.

3. A Broadened Scope
For Unified Comms
Traditional goal of UC: To enable
the sharing of information and
communication between different
stakeholders across the enterprise
• Using a set of tools and platforms that allow
people to connect, share and interact
• Turning the process as seamless and frictionless
and efficient as possible.
• But UC can have a more ambitious aim: to
help influence people’s behaviours in a
positive way leading to better business
results
IMPRESSIONS
Improve the way the brand
is perceived by all
employees
CONNECTIONS
Create meaningful
connections between
organisation and staff
AWARENESS
Make sure everyone
is aligned on
corporate goals
INTERACTIONS
Establish engaging two-
way communications
between organisation and
employees
SHARING
Allow employees to share
content, provide feedback
and comment
ACTIONS
Provide the right
information / insights
allowing better
decision making
INTELLIGENT UNIFIED
COMMUNICATIONS
INFLUENCING
BEHAVIOURS

4. UC Today VS The Bigger Picture
Text
Voice
Intranet
Internet
Email
Video
conference
Desktop
apps
Data and information stored in many
disparate systems. Manual or delayed
reporting to obtain fragmented insights.
UC technology facilitates
communication and exchange
of ideas etc
Decisions are made,
based on information
/ insights
Disparate
Data
sources

5. UC Today VS The Bigger Picture
Text
Voice
Intranet
Internet
Email
Video
conference
Desktop
apps
Data and information stored in many
disparate systems. Manual or delayed
reporting to obtain fragmented insights.
UC technology facilitates
communication and exchange
of ideas etc
Decisions are made,
based on information
/ insights
Existingbarriers
Disparate
Data
sources

6. Where Does UC Start?
DATA INSIGHTSINFORMATION
Raw numbers
that we capture
following a
certain standard
A collection of data
points that we can use
to understand
something about
what's being measured
Which actions to take?
For that we need
insights!
Understand what's
going on with a
particular situation,
context or
phenomenon
RESPONSE
Using the
insights in order
to achieve a
desired outcome
and achieve
positive results
UC today?
UC where it
should start

7. $3.5
TRILLION SPEND ON IT
SYSTEMS BY COMPANIES
x5
FASTER DECISIONS MADE
BY COMPANIES THAT USE
ANALYTICS CORRECTLY
58%
OF BI LEADERS SAY
REPORTING CONTINUES
TO BE THE STRONGEST
DRIVER OF INNOVATION
$143
BILLION ESTIMATED VALUE OF
THE BI AND ANALYTICS AS A
WHOLE
Sources: Gartner, Pringle & Company, Forrester, Bain & Company, Gallup, Aberdeen
Group)
Data on Business Investments in BI
and Data Driven Decision Making

8. 27%
OF WORKERS AGREE
THAT THE INFORMATION
THEY CURRENTLY
RECEVE HELPS WITH
THEIR WORK LOAD
60%
OF BUSINESS AND
TECHNOLOGY DECISION -
MAKERS REPORT TIME
CONCERNS WITH CREATING/
UPDATING DASHBOARDS
6.1
DAYS IT TAKE TO GET
REPORTS BUILT WITH
TRADITIONAL BI TOOLS
64%
OF BUSINESS AND
TECHNOLOGY DECISION –
MAKERS HAVE DIFFICULTY
GETTING CLEAR ANSWERS
FROM THEIR DASHBOARD
METRICS
Sources: Gartner, Pringle & Company, Forrester, Bain & Company, Gallup, Aberdeen Group)
Data on Business Investments
in BI VS Impact

9. UC TODAY
MANY TRANSACTIONS,
MUCH DATA,
LITTLE LEVERAGE FOR
ENTERPRISE IMPACT
How engaging is it?
Does it get you to react?

10. • A lot of data and information that exists within the company, in many systems, platforms,
databases and processes is often not transformed into useful insights
• The data and information that is made available requires a lot of manual work, reporting,
analysis etc., is costly and often comes late after the facts
• Insights are not communicated / shared well internally and even less externally, are not
democratically available or even hard to find (e.g. on intranets)
• Communicating information & decision making is often done in a sub-optimal way and
with low reach (1-to-1, departmentalised, …)
In other words, traditional UC is not achieving its maximum impact
and potential due to lack of constant real time relevant information
and insights exchanges across the enterprise, resulting in sub optimal
decision making and loss of productivity, revenue and profitability
The Lost Opportunities

11. The Missing Piece
of the Puzzle
Elevate UC with visual communications and real
time visual performance management
Intelligent Data &
Content Visualisation

12. A More
Productive Model
Intelligent visual technology can provide a
constant solid base for efficient enterprise wide
communications and performance management
strategy.
Creating a more connected, informed and
engaged workforce, nourishing a more efficient
usage of UC tools all together and an overall
more efficient and productive environment,
leading to better performances.
Enhanced
UC
More
connected,
aligned and
productive
organisation
Cross platform
enterprise wide
visual
communications
Unified cross
system data &
information
Segmented
visual
message
delivery –
informed
employees and
clients

13. Communication Criteria to
Influence Behaviours
DATA INSIGHTSINFORMATION RESPONSE
So that the following flow can be established
Format &
Appeal
Automation
Reach &
Scalability
Message
Absorption
Relevance Actionability
Easy
Management

15. Humans are
Wired for
Visual
Comms
People remember
NASDAQ
Compared to 10% of what they
hear and 20% of what they read
80%Of what they SEE
Visuals are processed
60,000X faster
In the brain than text
Format &
Appeal
Message
Absorption

16. Format &
Appeal
Message
Absorption
Attention is the new Currency

17. REAL TIME MASS AND SEGMENTED / PERSONALISED COMMUNICATION
Automation
ACQUIRE
PROCESS
VISUALISE

18. Has rapidly and drastically changed the way we behave and how people, companies
and organisations connect and interact. Use this disruption as an advantage.
Reach &
Scalability

19. Make information readily available without much effort on visual immediate platforms
>>> Higher and Faster Information Uptake
>>> Higher Engagement and Call-to-Action Uptake
>>> IMPACT
Easy
Message
Absorbtion

20. Connecting
The Dots Across
The Enterprise
Providing the right information at the right time
depending on the target audience and their
need for specific insights.
Direct targeting.
Get critical information to
who needs it most.
Allows segmentation of your
audience. Deliver messaging to
different locations, departments
or groups.
Allows you to connect all
areas of your business on a
global scale.
One-to-One
One-to-Few
One-to-Many
Relevance

21. Real Time Cross-
System Info / Insights
Use data collectors to extract critical fields,
synthesize the important data and format it for
simultaneous display on multiple endpoints. Real
time nature provides actionability.
Empower staff on all levels by democratically
sharing insights across the company through
clever visual comms.
Actionability

22. Produce Once, Publish Everywhere
For any system or strategy to be
successful it has to me easy to
manage and maintain
The choice of content management
systems when adding intelligent visual
comms to your total UC strategy is
crucial
>>> Easy to manage
>>> Empower and facilitate
Easy
Management

23. Adding
an edge
for more
impact

24. Processing and analysing performance
data is only half a job done

25. Head of Business Analytics Group for a North American
Financial Services Company
Deloitte
“A little bit of the right information at the moment
of truth is worth far more than all the information
in the world two weeks after the fact.”

26. Example 1
Internal performance
management and surrounding
communication streams

27. A Typical Journey of Daily Operational
and Tactical Decision Process
Processes and
systems generate
operational data +
big data
Potential issue occurs
negatively impacting
performance or positive
opportunity arises
Data across
systems, processes
and / or departments
gets aggregated
Issue or
opportunity is
‘hidden’ in the
internal or
external data
Data gets
captured &
processed
Reports are
created
Managers
receive reports
Reports are
analyses for
relative insights
and information
Decisions
can be
made
Actions based off
of decisions are
communicated to
employees,
meetings and
alignments held
using UC tools
Actions
take place
DAY 1 DAY 2 DAY 3 DAY 4 DAY 5 DAY 6 DAY 7-8 DAY 9> DAY 10+
It takes on average 6.1 days
to get a report (slide 4)Did you know? It takes 6.1 days to get reports built with traditional BI tools

28. Typical Journey with
Intelligent Data and Content Visualisation
Daily operational
performance Data
and Big Data
Performance metrics
and content are
acquired, aggregated
and structured
Potential
issue or
opportunity
occurs
Intelligent visual real
time dashboards
present issue or
opportunity
immediately to staff
and managers across
the enterprise
Staff and managers
get presented with
best potential solution
to issue automatically
Multi channel
approach makes
information / insights
and actions to be
taken available any
time anywhere
Well informed staff and
management align efficiently
using latest generation UC
tools and take pro-active
action to uphold high
performance levels
All management,
executive management
as well as all staff see
impact of decisions and
actions as real time
performance updated
immediately
Performance is
maintained and
improved, company
results positively
impacted
ON THE SPOT - INSTANTANEOUSLY
Reports at
the end of
the month
in green

29. Example 2
Airline Company System Crash

30. Internal
Communications
Department
s / Teams
• Control room
• Contact
Centres
• Customer
Service
• Marketing
• Comms
Teams
• Legal
Segmented messaging per
audience and per region
Emergency Notice:
System Goes Down
Administrator gets
automated notifications
Endpoints
• Video Walls
• IC Screens
• Kiosks
• Desktop
Widgets
• Mobile App
• Executive
Dashboards
External
Communications
Endpoints
• Video Walls
• Screens
• Kiosks
• Mobile App
Segmented messaging per
audience and per region
Groups
• Impacted
Passengers
• Clients
• Suppliers
• Order
Services /
Police
Visual comms created in
central CMS and sent
straight to all endpoints

31. Example 2
Emergency in Government Building

32. Elevator
Screens
Building sensors detect
emergency
Visual comms created in central
CMS and sent straight to all
endpoints
Kiosk
around
facilities
Regular IC
Screens
Visual
Desktop
Widget
Mobile App /
Hub
Emergency
Services
Other
buildings /
departments
informed
Automated Triggers

33. Outcomes:
Double Impact!
• More effective business done using
current UC tools and systems
because better informed people
• Better and more impactful
communications enterprise wide
• More engagement
• More efficient operations
• Objectives reached more often

34. About RMG
Almost 4 decades of experience in orchestrating transformational
digital visual experiences aimed at helping organisations positively
influence people’s behaviours and decision making

35. Symon is founded. A producer of LED wallboards
to contact centres and other data driven
environments providing real-time performance
statistics to employees.
1980
Symon acquired Target Vision, moving the
company towards the visualisation of rich
media digital signage across a wider
range of visualisation platforms.
2003
Simon acquired its largest European competitor
Dacon, making the company the largest
European player in the real time content and
data visualisation space. The company became
known as Symon Dacon.
2008
Through the merger of Symon Dacon and RMG
media, the company becomes RMG Networks, a full
scale turnkey intelligent visual communications
solutions provider, listed on the NASDAQ.
2012
RMG completes its transformation cycle
through the launch of Korbyt and KorbytGO,
completing its vast portfolio of products,
services and solutions and taking RMG into
new markets such as retail and hospitality.
2017

36. The New Journey of
Visual Communications
CREATE MANAGE INTERACT OPTIMISE DELIVER
Consultancy
(RMG Transform)
RMG CMS
(Korbyt)
RMG #Social
RMG Play
RMG Analytics MAX LED Displays
Media Players

37. Powerful CMS System
• Actively supports and encourages a smart multi-platform communications strategy.
• Powers up your enterprise-wide visual communications eco-system across the widest possible range of digital interfaces.
• Connects your brand / organisation to your target audience, respecting their preferences and journey with regards to
acquiring and consuming information in the modern digital age.
• Provides full control and easy accessibility from content creation to publishing.

38. A Multi-Platform
Communication Strategy
Scalability
Cloud based or on-premise,
DSAAS model
Connectivity
Connects to 3rd party systems
and databases
Usability
Hyper intuitive flow and WYSIWYG
user interface
Versatility
Support a variety of technologies,
players and scripting languages
Measurability
Comprehensive analytics suite
Manageability
Segment content according to a
range of parameters

39. BEYOND DIGITAL SIGNAGE
At RMG we don’t just display information.
Our turnkey technology solutions turn data into information and information into
real-time actionable insights. Our solution acts as a value adding layer tapping
into systems, platforms and processes, in order to:
• Empower data and content
• Engage employees
• Inspire consumers
• Inform people
• Enable systems
• Enhance performance
• Facilitate decision making
• Optimise processes
Positively influence
engagement, behavior and
performance

40. THANK YOU FOR
YOUR TIME
HALL 8 – STAND G-169