Marketing a small business used to be fairly simple. Now it takes an intelligent content strategy.

1. Intelligent Content Strategy
for
Small Businesses

2. BLOGGING
No-one knows your business better than
you do.
Blogging is good for reaching the right
people, showing them your expertise and
feeding fresh content to the search
engines.
Posts do not have to be long. They can
be a few paragraphs, or even just a great
image with a few lines of copy.

3. CASE STUDIES
The trick is not to make cases studies too clinical.
Tell stories about your best customers:
• what the problem was
• how they used your product/service to solve that
issue
• details of their results.

4. WHITE PAPERS
A white paper is a report that shares
expertise, trends or industry information and
research with your current and potential customers.
A good whitepaper can
• Get media coverage
• Improve brand awareness
• Build a mailing list
• Provide qualified leads

5. WEBINARS
There are many easy-to-use online presentation
platforms you can use to deliver webinars.
Record your webinars so in addition to the live
event you can offer on-demand video.
Use webinars to:
Show product features
Explain complex information
Share new ideas
Position your brand with other thought leaders in
your field

6. VISUALS
There is a growing demand for images, graphics and
video online.
Research shows that visuals increase views and
engagement on every online platform – media, blogs
and social networks.
Tell your stories visually - add high quality images,
infographics and short, interesting videos with every
piece of content you publish. Learn to use the free and
low cost apps on your phone and tablet to make this
visual content.

7. ONLINE NEWSROOM
Your branded content needs a place to live. A hosted online
newsroom should house
•Press releases
•Articles
•Blog posts
•Images
•Videos
•Webinars
•White papers
•Company Twitter feed
•Press Contacts
•Exec bios
•Expert resumes

8. L.A. Business Technology Center
2400 Lincoln Avenue
Altadena, CA. 91001
626 296 6218