SlideShare a Scribd company logo
Changing the world
since 1941.
Of all PCs
$37 billion
Low Customer Value
No visual connect
No Trademark
Bad marketing plan
Marketing Strategy
ricing
romotional
collaborationP
Intel Ad
Intel Campaign – ‘03
Generated $2 Billion
PC Industry Slowed
STRATEGIC BUSINESS UNITS
SBU
Diversification Strategy
Product Development
Strategy
• Smallest till Date
• Mobile Internet Services
• Video
• Gaming
• Rendering
• Multitasking
SUCCESS
The best processor in the
market.
Ready to launch 10-core
desktop model, fastest
micro-processor till date
Units Sold
YR 1- 20Million
YR 2-28Million
DISCLAIMER
Created by Shashwat Agarwal
BITS Pilani, Hyderabad Campus
During a marketing internship under
Prof. Sameer Mathur, IIM Lucknow

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